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CRM
September 2014
Maria Minsker |
Why Marketers Need a Tag Management System TMS solutions track customers' digital journeys so companies can automate appropriate actions.   |
Search Engine Watch
March 28, 2011
Garry Przyklenk |
3 Advanced Approaches to Web Analytics Tagging Go beyond the basics and status quo of analytics tagging when tracking website visitors. Use these tactics. |
CRM
June 25, 2015 |
Hybris Partners with Google Analytics Partnership enables Hybris customers to implement and enhance optimization and reporting capabilities across their environments. |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
CRM
April 6, 2015
Maria Minsker |
Tealium Delivers Deep Integration with Oracle Commerce New connections will drive more personalized experiences. |
CRM
July 28, 2014
Maria Minsker |
Forrester Wave Report Evaluates Digital Experience Delivery Platforms Though the market is young, Adobe and hybris emerge as early leaders. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Entrepreneur
March 2009
Gwen Moran |
Take Your Tag Line from Drab to Fab You wouldn't just blow up your whole brand and start over. But with the tag line you can. |
Entrepreneur
October 2007
Catherine Seda |
Tag, You're It! Tagging content on social sites is serious business. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
Entrepreneur
April 2004
Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder. |
Search Engine Watch
November 1, 2007
Eric Enge |
Del.icio.us and StumbleUpon: A Social Media Primer Both sites can send you traffic, and help you build links. However, the most important use of the two sites is to reach top influencers. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
D-Lib
Mar/Apr 2009
Ding et al. |
Profiling Social Networks: A Social Tagging Perspective This article reports on an investigation of social tagging using data gathered from Delicious, Flickr and YouTube for the years 2005, 2006 and 2007. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
Revisiting Meta Tags Follow up to October 2002 article about the demise of the meta keywords tag. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
Search Engine Watch
November 2, 2005
Chris Sherman |
Where Tagging Works: Searching for a Good Game A new site jumps on the tagging bandwagon and actually ends up with useful search results. Why? Because it's narrowly focused on a specific topic and has a large degree of agreement among its user community. |
PC Magazine
October 28, 2003 |
The Lookout: A Fix for RFID Researchers at RSA Security's lab have come up with a technique they say will eliminate many of the privacy concerns surrounding the use of RFID (radio frequency identification) tags. |
Wall Street & Technology
January 24, 2006
Greg MacSweeney |
Flush Firms Eye Acquisitions After posting record profits in 2005, many financial services firms are looking to acquire smaller players with unique business lines and/or financial products, or to bolster their technology. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
October 1, 2003
Martin Schneider |
Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
May 14, 2015 |
Tealium Integrates Tealium IQ Tag Management with IBM Commerce Tealium's collaboration with IBM Commerce enables retailers to drive richer omnichannel customer experiences across Web, mobile, and offline touch points. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
June 29, 2012
Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
JavaWorld
August 2000
Simon Brown |
Encapsulate reusable functionality in JSP tags JavaServer Pages (JSP) are a great mechanism for delivering dynamic Web-based content. This article will show how easy it is to build, deploy, and use your own custom JSP tag, using the Servlet/JSP reference implementation, Tomcat. |
Search Engine Watch
September 20, 2007
John Tawadros |
Searching for Options: Integration Spells Sweet Success Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
Search Engine Watch
September 13, 2010
Josh McCoy |
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. |
D-Lib
Jan/Feb 2010
Rose Holley |
Tagging Full Text Searchable Articles: An Overview of Social Tagging Activity in Historic Australian Newspapers August 2008 - August 2009 This article gives an overview of the public reaction to and utilization of the tagging facility in a full-text searchable collection, and provides statistics over a year's duration, observations on the use of tagging and suggestions for future developments. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
InternetNews
June 6, 2006
Nicholas Carlson |
Your Web Can be Yahoo's Latest MyWeb Is Yahoo taking another step ahead of Google in social search integration? |
CRM
February 2011
Juan Martinez |
Lithium, Jive Lead Community Platform Growth More than half of $500-million-a-year companies have in place or are developing community platform programs, according to Forrester Wave. |
CRM
June 17, 2010
Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
BusinessWeek
April 11, 2005
Heather Green |
Picking Up Where Search Leaves Off Websites like del.icio.us and Flickr allow people to tag and share content, providing an alternative to search engines for finding things. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
June 7, 2013
Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
D-Lib
January 2006
Guy & Tonkin |
Folksonomies: Tidying up Tags? Possibly the real problem with folksonomies in not their chaotic tags but that they are trying to serve two masters at once; the personal collection, and the collective collection. |
Bank Technology News
May 2011
Shane Kite |
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
October 1, 2002
Danny Sullivan |
Death Of A Meta Tag Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
National Defense
July 2004
Sandra I. Erwin |
Tagging War Shipments: Far More Complicated Task Than Expected By January 2005, all shipments of military equipment and supplies destined for Iraq or other battle zones must be labeled with an electronic tag that helps track the content of each box or package. |
