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July 2014
Maria Minsker |
Rue La La Re-engages Dormant Customers with BrightTag Tag management vendor's data matching capability delivers a 10 percent conversion boost for the flash sale site.   |
CRM
October 2013
Maria Minsker |
Tag Management Gains Traction with Marketers Ninety-four percent call it crucial for customer data integration. |
CRM
April 6, 2015
Maria Minsker |
Tealium Delivers Deep Integration with Oracle Commerce New connections will drive more personalized experiences. |
CRM
April 9, 2015 |
Tealium Partners with Merkle The two companies will enable brands to deliver greater personalization and customer engagement. |
CRM
May 14, 2015 |
Tealium Integrates Tealium IQ Tag Management with IBM Commerce Tealium's collaboration with IBM Commerce enables retailers to drive richer omnichannel customer experiences across Web, mobile, and offline touch points. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
JavaWorld
August 2000
Simon Brown |
Encapsulate reusable functionality in JSP tags JavaServer Pages (JSP) are a great mechanism for delivering dynamic Web-based content. This article will show how easy it is to build, deploy, and use your own custom JSP tag, using the Servlet/JSP reference implementation, Tomcat. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
September 16, 2013 |
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing. |
Entrepreneur
March 2009
Gwen Moran |
Take Your Tag Line from Drab to Fab You wouldn't just blow up your whole brand and start over. But with the tag line you can. |
Search Engine Watch
June 4, 2010
Duncan Parry |
Is Retargeting Ready to go Mainstream? (Part 2) The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
D-Lib
January 2006
Guy & Tonkin |
Folksonomies: Tidying up Tags? Possibly the real problem with folksonomies in not their chaotic tags but that they are trying to serve two masters at once; the personal collection, and the collective collection. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
September 2013
Maria Minsker |
Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
Linux Journal
July 2001
Reuven M. Lerner |
Custom JSP Actions Learning shorthand for complicated Java code.... |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
D-Lib
Jan/Feb 2010
Rose Holley |
Tagging Full Text Searchable Articles: An Overview of Social Tagging Activity in Historic Australian Newspapers August 2008 - August 2009 This article gives an overview of the public reaction to and utilization of the tagging facility in a full-text searchable collection, and provides statistics over a year's duration, observations on the use of tagging and suggestions for future developments. |
CRM
June 12, 2013
Maria Minsker |
Marketers Struggle with Big Data, Survey Reveals Forty-five percent of executives don't use big data to understand customers. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
CRM
David Myron |
Five Ways to Reveal Your Customer Data Here is a list of five technologies and strategies that can help your organization gain more customer insight. |
CRM
April 24, 2012 |
Infosys Partners with WPP on Digital Marketing Platform Three leading Global 200 companies are leveraging the platform to accelerate digital engagement. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
Search Engine Watch
January 14, 2011
Roger Barnette |
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
Revisiting Meta Tags Follow up to October 2002 article about the demise of the meta keywords tag. |
PC Magazine
October 28, 2003 |
The Lookout: A Fix for RFID Researchers at RSA Security's lab have come up with a technique they say will eliminate many of the privacy concerns surrounding the use of RFID (radio frequency identification) tags. |
CRM
February 9, 2015
Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
January 2007
Jessica Sebor |
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. |
D-Lib
Mar/Apr 2009
Ding et al. |
Profiling Social Networks: A Social Tagging Perspective This article reports on an investigation of social tagging using data gathered from Delicious, Flickr and YouTube for the years 2005, 2006 and 2007. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
