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Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
Search Engine Watch
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Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |
PC Magazine
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Making Cookies Despite their bad press, cookies are a good way to personalize a visitor's experience at your site. We show you how to start using them. |
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A recipe for cookie management Client-side HTTP state management is important for creating Java applications that need to interact with Web applications like browser-based email or online banking services. This article presents a cookie library for robust and easy client-side HTTP state management in Java... |
PC World
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Cut the Clutter and Add Power to Your Browser Web browsers can use substantial amounts of computer resources, and their temporary files can hog huge amounts of disk space. Updates, add-ons, housekeeping--and even using an alternative browser--can improve your surfing experience. |
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Take control of the servlet environment, Part 3 Browser cookies are wolves in sheep's clothing. Developers use these incredibly simple and useful mechanisms to create Web-based applications that rely on the persistence of sessions. However, cookies feature an odd little problem in relation to subdomains... |
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New EU Regulations to Affect Email, Online Marketing Opt-in consent required for emails and for tracking the online activity of Web site visitors |
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Helping Consumers to Swallow Cookies From cookie rejection to new legislation, marketers must clear more and more hurdles to capture customer information. Winning customer trust is key to gaining access to personal information. |
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Track wireless sessions with J2ME/MIDP Every e-commerce application must support session tracking. Unfortunately, MIDP, a J2ME technology, supports only the standard HTTP protocol, which is stateless. This article explores ways to add session support into the current MIDP network API framework... |
Search Engine Watch
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Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
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The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience. |
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Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
Salon.com
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Leggo my data! Web surfers want privacy online, but a new study shows they can't tell a cookie from a Cocoa Puff. |
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Portion-controlled cookies from Weight Watchers A new line of Weight Watchers soft-baked cookies will help consumers save calories without sacrificing taste. |
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The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
PC World
January 2003
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Protect Yourself -- Clear Your Cookies and History Keep your Web browsing private... stream music with PeerCast... control ads in Mozilla. |
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TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
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Google Defends User Data Policy Despite EU Report Google on Monday defended a policy of retaining data on Web users for up to 18 months as necessary to improve search results, responding to an EU report that saw no need for search services to keep personal data beyond six months. |
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Internet Tips: Protect Your PC and Data With the Security Checklist Follow these essential steps for your PC security. |
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Yahoo a Better Bet Than Google Analytics? Report lists several advantages of Yahoo's service over Google's for enterprise users. |
AFP eWire
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Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
The Motley Fool
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Google Overreacts to Privacy Disputes In order to please a few, Google confuses the majority. |
InternetNews
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Microsoft Awarded 'Super Cookie' Patent The patent for a so-called "super cookie," may have come so long after Microsoft's application that it's been superceded by newer technologies. |
Popular Mechanics
January 2009
Joe Pappalardo |
Four Ways to Fight Back Against Cyber Attacks Your webcam, cell phone, web browsers, and personal e-mails are all vulnerable to attack from thieves in cyberspace. Here are four ways to fight back. |
