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InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.   |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
InternetNews
March 8, 2007
Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
March 9, 2004
Janis Mara |
Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
December 30, 2003
Janis Mara |
Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
September 29, 2011
Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
InternetNews
June 2, 2009
Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
Search Engine Watch
December 6, 1999 |
Google Loses Virginity But Gains A Virgin And so finally it's come -- advertising on Google. They promised something other than banners when the site came out of beta, and Google delivers on that promise. |
InternetNews
September 15, 2009 |
Nokia's Latest Buy: Mobile Geotargeted Ad Firm Nokia acquires location-based wireless ad firm in ongoing expansion beyond its core business. |
InternetNews
October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
InternetNews
January 6, 2004
Zachary Rodgers |
Interactive's New Year, Part 2 More luminaries in the online ad sector weigh in on the state of the sector and what 2004 will bring. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
January 13, 2009
Judy Mottl |
FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
InternetNews
May 13, 2009
Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
The Motley Fool
November 24, 2008
Tim Beyers |
How Bad Will It Get, Google? Online advertising won't be immune to the downturn. |
Search Engine Watch
October 29, 2003
Grant Crowell |
Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. |
InternetNews
November 24, 2008
Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Search Engine Watch
July 28, 2004
Grant Crowell |
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign? |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
Search Engine Watch
October 7, 2004
Catherine Seda |
Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
CRM
March 23, 2012
Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
InternetNews
August 2, 2004
Susan Kuchinskas |
Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
