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InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers.   |
InternetNews
October 29, 2007
Susan Kuchinskas |
Hulu: IPTV Like Advertisers Want It Hulu, the much-anticipated video-streaming service from News Corp. and NBC, opened in private beta today. The service could have an edge in attracting advertisers. |
InternetNews
September 20, 2007
Nicholas Carlson |
Do Broadcasters Finally 'Get' the Internet? Some say recent deals from ABC and NBC indicate that yes, the big TV broadcasters have finally pulled their head out of the sand and will begin to offer their content online. |
InternetNews
October 9, 2007
Nicholas Carlson |
Google AdSense Broadcasts Itself Google announces plans to distribute ad-supported, produced content through embedded players. There are similarities between the way Google is distributing ad-supported video across the Internet and how traditional media plan to. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
InternetNews
February 21, 2008 |
Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program. |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
Search Engine Watch
April 21, 2005
Chris Sherman |
A Closer Look at Pay-per-Call Search Marketing Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. |
InternetNews
March 22, 2007
Nicholas Carlson |
NBC, News Corp. to Launch YouTube Rival News Corp. and NBC Universal are forming a video distribution network to compete with Google's YouTube. AOL, MSN, MySpace and Yahoo will be the new site's initial distribution partners. |
InternetNews
December 27, 2005
Susan Kuchinskas |
Google Assured Liquid Shot at AOL Securities and Exchange Commission documents reveal Google's exit strategy from AOL deal. |
InternetNews
July 31, 2006
Nicholas Carlson |
Does AOL Video Answer Speculation? Called AOL Video, the beta service is meant to compete with popular crowd-sourcing video sites, such as YouTube, iFilm, Google Video and Yahoo Video. |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
Wired
September 22, 2008
Frank Rose |
Free, Legal and Online: Why Hulu Is the New Way to Watch TV Fox and NBC were going to make the Internet safe for television! They were building a "YouTube killer"! And they were calling it Hulu! |
InternetNews
September 13, 2007
Nicholas Carlson |
NBC, News Corp. Web Video Venture Taking Shape News Corp. and NBC Universal's Web video joint venture Hulu is rumored to have acquired Mojiti LLC. |
InternetNews
August 30, 2007
Nicholas Carlson |
News Corp., NBC Put a Name to a Face NBC Universal and News Corp. finally have a name for their joint venture Web video site. It's called Hulu. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
The Motley Fool
March 22, 2007
Rick Aristotle Munarriz |
You're Going Down, GooTube Content heavies strike distribution deals outside of YouTube's reach. |
The Motley Fool
August 16, 2010
Surojit Chatterjee |
Hulu Considers IPO, but Investors May Keep Away The world's No. 2 online video streaming site Hulu is reportedly mulling an initial public offering (IPO) that could leave it richer by at least $2 billion -- provided it manages to attract enough investors. |
InternetNews
April 19, 2007
Lisa Nadile |
Broadcasters, Content and the Un-YouTube Are video content deals among broadcasters driven by customer interest or YouTube? |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
BusinessWeek
November 27, 2006
Jon Fine |
NBC Breaks into the Ad Business NBC blurs the lines between broadcaster, ad agency, and marketer. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
November 7, 2007 |
AOL to Buy Quigo as Last Big Advertising Deal AOL said on Wednesday it would buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google and Yahoo. |
InternetNews
November 15, 2006
Andy Patrizio |
AOL Taps NBC Ad Man To Be CEO Time Warner appointed NBC executive Randy Falco as the new chairman and CEO of AOL, bringing a long-time television executive in to run the struggling online service. |
The Motley Fool
January 25, 2005
Rich Duprey |
AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business. |
InternetNews
March 23, 2007
Nicholas Carlson |
What The NBC, News Corp. Video Deal Means to Google YouTube owner Google could just double-down on the 'Long Tail' theory behind monetizing its video-sharing darling. |
InternetNews
November 5, 2008
Kenneth Corbin |
Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
InternetNews
November 6, 2006
Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
The Motley Fool
August 24, 2010
Balasubramanyam Seshan |
Hulu IPO Is Mixed Bag for Advertisers Is Hulu a real threat to YouTube? |
The Motley Fool
September 20, 2007
Alyce Lomax |
Fool on the Street: Bon Voyage, AOL Will Time Warner have trouble shifting AOL from its traditional subscriber-driven service to a new ad-based business model? |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
The Motley Fool
October 13, 2006
Mac Greer |
Gauging Google's Future: Part 3 In this interview, David Vise, author of The Google Story, discusses Google's purchase of YouTube, what it means for Microsoft, Yahoo! and News Corp. Did Google's competitors miss the boat? Was the YouTube boat worth missing? |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool
June 16, 2005
Tim Beyers |
Google: Living on Video Google's latest idea: Web-hosted video clips. The timing certainly couldn't be better: research shows global TV ad spending will decline in 2007 after 25 years of growth and shift to the Web. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
November 16, 2004
Tim Gray |
AOL Streams IM Video The ISP's latest IM venture delivers news and entertainment content. |
Search Engine Watch
October 28, 2003
Danny Sullivan |
Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US. |
Search Engine Watch
March 3, 2003
Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
InternetNews
April 30, 2009
Michelle Megna |
Hulu, Disney Strike Deal on ABC TV Shows, Movies On the heels of last month's YouTube deal, Disney's latest online venture is an equity stake in rival Hulu. |
