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Search Engine Watch April 21, 2005 Chris Sherman	A Closer Look at Pay-per-Call Search Marketing Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look.
The Motley Fool December 21, 2004 Rich Duprey	Will FindWhat.com's Calls Trump Clicks? New pay-per-call paid-search engine model has potential for luring new ad business.
Search Engine Watch April 19, 2005 Patricia Hursh	Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising.
The Motley Fool April 9, 2007 Alyce Lomax	AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities.
The Motley Fool May 15, 2007 Rick Aristotle Munarriz	AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising.
Search Engine Watch January 20, 2005 Chris Sherman Gary Price	AOL Search: Playing In the Big Leagues Now AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search.
The Motley Fool November 30, 2005 Tom Taulli	Google Picks Up the Phone The search king is using a new model to make money: pay-per-call. While Google is likely to be a beneficiary of this trend, it definitely will not get a free ride.
Search Engine Watch August 5, 2002 Danny Sullivan	AOL Moves Fully To Google AOL Search changed to being fully Google-powered last week, completing a transition that was announced in May. Now both paid listings and crawler-based editorial results come from Google.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
InternetNews November 19, 2007 Kenneth Corbin	AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers.
BusinessWeek July 31, 2006 Timothy J. Mullaney	AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue.
Inc. March 2006 Darren Dahl	Why Pay for Ads That Don't Work? A host of technology entrepreneurs believe they have a better answer to pay-per-click ads on the Internet.
InternetNews November 7, 2007	AOL to Buy Quigo as Last Big Advertising Deal AOL said on Wednesday it would buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google and Yahoo.
Search Engine Watch May 1, 2002 Danny Sullivan	Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search....
The Motley Fool December 6, 2005 Rick Aristotle Munarriz	Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business.
InternetNews January 20, 2005 Colin C. Haley	AOL Refreshes Search Services The Internet giant looks to capitalize on rising interest in the technology from users and advertisers.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool September 26, 2005 Tim Beyers	Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally.
InternetNews July 24, 2007 Nicholas Carlson	AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network.
The Motley Fool March 17, 2006 Rick Aristotle Munarriz	Cold Feet at Google? Is the world's most valuable Internet company having second thoughts about acquiring a stake in Time Warner's AOL subsidiary? Investors, take note.
InternetNews February 5, 2004 Susan Kuchinskas	SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com.
InternetNews February 24, 2009 David Needle	Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.
InternetNews November 5, 2008 Kenneth Corbin	Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing.
The Motley Fool September 14, 2004 Alyce Lomax	AOL: Back to the Future? As Web advertising heats up, is everything old new again?
Search Engine Watch August 1, 2005 Danny Sullivan	New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network.
The Motley Fool July 25, 2007 Rick Aristotle Munarriz	TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
The Motley Fool February 28, 2007 Alyce Lomax	AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note.
InternetNews December 20, 2005 Susan Kuchinskas	What's The AOL/Google Deal? The rumored alliance between Google and AOL isn't all about Microsoft.
PC Magazine June 20, 2007 John C. Dvorak	Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point.
InternetNews October 12, 2005 David Needle	AOL Wooed By Comcast, Google Several companies appear interested in the faltering online pioneer, who's losing ground to high-speed Internet access providers. Potential investors are interested specifically in AOL's free online portal, which is seeing ad revenues continue to rise.
The Motley Fool December 23, 2005 Rick Aristotle Munarriz	A Taste of Google The search engine juggernaut made a statement in buying into AOL. Investors, take note.
InternetNews December 27, 2005 Susan Kuchinskas	Google Assured Liquid Shot at AOL Securities and Exchange Commission documents reveal Google's exit strategy from AOL deal.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
BusinessWeek November 12, 2007 Catherine Holahan	So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?
InternetNews January 14, 2004 Zachary Rodgers	The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided.
BusinessWeek May 21, 2007 Hof & Holahan	Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
Entrepreneur July 2004 Mike Hogan	Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
The Motley Fool May 1, 2007 Rick Aristotle Munarriz	Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews February 15, 2008 Kenneth Corbin	AOL, Citysearch Ally Over Ads With AOL's business under increasing scrutiny, the online media pioneer has signed a deal with Citysearch to strengthen its local ad sales.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
InternetNews October 7, 2005 Colin C. Haley	AOL Recasts Privacy Policy The ISP is about to complete its first policy revision since 1998. Under its new rules, AOL will no longer rent or sell mailing lists to retailers.
InternetNews July 31, 2006 Nicholas Carlson	Does AOL Video Answer Speculation? Called AOL Video, the beta service is meant to compete with popular crowd-sourcing video sites, such as YouTube, iFilm, Google Video and Yahoo Video.
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
Search Engine Watch February 19, 2010 Michael Boland	Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks?