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InternetNews July 24, 2007 Nicholas Carlson	AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network.
Search Engine Watch May 11, 2006 Jennifer Slegg	What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited?
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
The Motley Fool December 6, 2005 Rick Aristotle Munarriz	Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
BusinessWeek July 2, 2009 Jon Fine	The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
The Motley Fool May 15, 2007 Rick Aristotle Munarriz	AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising.
The Motley Fool March 17, 2006 Rick Aristotle Munarriz	Cold Feet at Google? Is the world's most valuable Internet company having second thoughts about acquiring a stake in Time Warner's AOL subsidiary? Investors, take note.
InternetNews February 24, 2009 David Needle	Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.
The Motley Fool September 18, 2009 Rick Aristotle Munarriz	Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.
BusinessWeek November 12, 2007 Catherine Holahan	So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool April 9, 2007 Alyce Lomax	AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities.
InternetNews November 7, 2007	AOL to Buy Quigo as Last Big Advertising Deal AOL said on Wednesday it would buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google and Yahoo.
Fast Company April 2008 Kate Rockwood	AOL's Greatest Hope Following the 2004 purchase of Advertising.com, AOL has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together.
PC World January 29, 2007 Dan Tynan	Watch Out for Online Ads That Watch You New Web ads respond to your activities and this has privacy advocates worried.
BusinessWeek July 31, 2006 Timothy J. Mullaney	AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue.
The Motley Fool July 3, 2007 Rick Aristotle Munarriz	SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
InternetNews July 2, 2007 David Needle	Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in.
Search Engine Watch October 28, 2003 Danny Sullivan	Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
Fast Company August 2004 Alison Overholt	Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising.
BusinessWeek May 21, 2007 Hof & Holahan	Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
The Motley Fool January 25, 2005 Rich Duprey	AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
Search Engine Watch December 17, 2010 Melissa Mackey	Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.
InternetNews March 11, 2009 David Needle	Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads.
The Motley Fool April 20, 2005 Rick Aristotle Munarriz	Yahoo! for Yahoo! Yahoo! has another market-thumping quarter as online advertising shows no signs of dying down.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
InternetNews November 2, 2007	FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts.
The Motley Fool December 15, 2006 Emil Lee	Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note.
InternetNews October 31, 2007 Lyle Deixler	Privacy Groups Seek 'Do Not Call' List for Web Ads Consumer privacy groups are pushing for increased regulatory oversight of online advertising, including a "Do Not Track" registry that would ban companies from tracking online users and targeting ads based on their activities.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
The Motley Fool February 28, 2007 Alyce Lomax	AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note.
The Motley Fool June 23, 2009 Rick Aristotle Munarriz	Is Google Done? The search-engine giant is in trouble if it loses relevance.
The Motley Fool October 4, 2005 Brian Gorman	Web Video Comes of Age AOL and Yahoo! may be sneaking ahead of Google in their Internet video strategies. Video-rich websites see video traffic double every six to eight months. The ad revenue to be had is still relatively small, but things aren't likely to stay that way for long.
Search Engine Watch January 27, 2005 Danny Sullivan	AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
InternetNews November 5, 2008 Kenneth Corbin	Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing.