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The Motley Fool September 29, 2011 Rick Aristotle Munarriz	Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon.
InternetNews November 24, 2008 Kenneth Corbin	IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown.
The Motley Fool May 31, 2006 Tim Beyers	Google Still King of the World As great as Google is and may still be, the evidence doesn't support the king-of-the-online-world valuation that the stock sports today.
InternetNews October 5, 2007 Nicholas Carlson	Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.
Fast Company Pavithra Mohan	Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
InternetNews February 12, 2004 Janis Mara	IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates.
InternetNews June 2, 2009 Michelle Megna	Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance.
BusinessWeek July 2, 2007 Robert D. Hof	Back To The Future At Yahoo! With co-founder Jerry Yang at Yahoo's helm, morale may soar and turnover could plummet. But will profit make a comeback?
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
The Motley Fool April 21, 2006 Seth Jayson	Google Under the Gun With eBay seeking protection from Google, will all of Silicon Valley be gunning for the search king? Google's 60% earnings increase and subsequent stock pop might not scare Wall Street. But it ought to.
InternetNews October 5, 2009	Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing.
InternetNews February 11, 2004 Janis Mara	UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says.
InternetNews April 21, 2009 Kenneth Corbin	More Layoffs at Yahoo as Profits Fall 78% Yahoo is trimming costs in the face of continued slowdown in ad spending.
InternetNews November 11, 2009	Global Internet Ad Spending Stabilizing: IDC Declines continue, but the research firm looks for recovery in 2010.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
InternetNews December 8, 2008 Kenneth Corbin	Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
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CRM November 2011 Leonard Klie	Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool January 21, 2009 Rick Aristotle Munarriz	Google Saves Trees Yes, newspapers are fading away, but Google should not have turned out the light on its print-advertising program.
InternetNews November 9, 2009	Google Buys Mobile Ad Firm AdMob for $750M Google continues wireless push with deal to acquire firm specializing in mobile display ads.
InternetNews November 23, 2009	Google Snaps Up Display Ad Tech Firm Teracent Latest acquisition aims to bring machine learning to Google's growing display business.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
Search Engine Watch January 21, 2009 Kevin Ryan	Is One-Stop Media Buying a Failed Model? Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit?
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
The Motley Fool February 19, 2009 Tim Beyers	Did Google Just Gag? From December to January, the search king returned a sliver of market share to rivals Yahoo!, Microsoft, and Time Warner's AOL.
InternetNews March 16, 2006 David Miller	Google Eyes Retail Sector Amazon is now offering low-cost online data storage to users, Microsoft wants to be the search site of choice, Yahoo is involved with VoIP services, and Google seems to want to break into retail.
Fast Company February 2009 Bill Barol	Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying.
Search Engine Watch July 16, 2008 Kevin Ryan	Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs.
InternetNews March 18, 2009 Alex Goldman	Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners?
The Motley Fool September 8, 2005 Rick Aristotle Munarriz	Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy.
The Motley Fool September 9, 2008 Tim Beyers	Meet Dr. Frankengoogle At the TechCrunch50 conference Google introduces an enhancement to Google News: archiving of long-dormant newspaper content.
The Motley Fool April 11, 2007 Rick Aristotle Munarriz	Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
InternetNews December 8, 2009	Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web.
The Motley Fool October 20, 2006 Rick Aristotle Munarriz	Google Nails It, Again The search giant bucks the trend by setting it. As it has typically done in the past, Google is following a lackluster report from its rival with a blowout quarter of its own.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
BusinessWeek May 21, 2007 Hof & Holahan	Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals.
The Motley Fool May 21, 2008 Rick Aristotle Munarriz	Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business.
The Motley Fool December 6, 2005 Rick Aristotle Munarriz	Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
InternetNews February 24, 2009 David Needle	Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.