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CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in.   |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
CRM
April 2012
Judith Aquino |
Digital Media: How to Make Your Content Pop Online videos are drawing more eyeballs than ever before. Here's what marketers need to know. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
PC Magazine
January 1, 2008
Eric Griffith |
How to Become A YouTube Star The Internet's video masters share the nuts-and-bolts secrets of great online video creation so you can become their future competition. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
InternetNews
October 10, 2006
Nicholas Carlson |
How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine? |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Registered Rep.
July 6, 2012
Lauren Barack |
Lights, Camera, Action: YouTube Made Them Video Stars Financial advisors are tuning up their video skills and using YouTube to build branding, net clients and sell newsletters. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
Fast Company
February 2011
Danielle Sacks |
How YouTube's Global Platform Is Redefining the Entertainment Business YouTube CEO Salar Kamangar and his team have transformed Google's Folly into a mind-blowing -- and lucrative -- global platform that is redefining the entertainment business. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
Wired
December 2006
Bob Garfield |
You Tube vs. Boob Tube TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
InternetNews
December 11, 2007
Kenneth Corbin |
YouTube: Broadcast Yourself, Get Paid The convergence of ad dollars and social media presses forward as YouTube expands its revenue-share program to video uploaders. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
InternetNews
August 25, 2009 |
YouTube Will Pay for Best Video Submissions YouTube announced a partnership program that lets individuals posting popular videos register to get a share of ad revenue. |
Commercial Investment Real Estate
Mar/Apr 2010
Skip Duemeland |
Video Primer As sites like YouTube continue to grow, commercial real estate professionals are starting to see results from Web video marketing. |
PC Magazine
February 25, 2009
Eric Griffith |
How to Share Photos, Videos, and More Online These days, the Internet is all about sharing media, from video to pictures to music. Here's how you can get started, and some incredibly advanced techniques to do more. |
Information Today
August 10, 2009
Theresa Cramer |
Local News Outlets Keep Wary Eye on YouTube's News Near You The self-proclaimed "biggest news platform in the world" is partnering with local news outlets on its News Near You section in the hopes of producing some ad revenue. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
PC Magazine
February 6, 2007
Lance Ulanoff |
Online Video Saves Commercials YouTube, Google Video, Yahoo, and others are set to resurrect a dying marketing tool. |
InternetNews
November 13, 2009 |
YouTube to Support High-Res 1080p Videos Bigger, clearer videos coming to YouTube as Google continues to tinker with monetization strategies. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
The Motley Fool
July 21, 2009
Anders Bylund |
How Google Makes Money From YouTube So you think YouTube is sucking money out of Google like a "Twilight" vampire? Think again. |
Search Engine Watch
January 17, 2011
Greg Jarboe |
Creating Online Video Content that is Worth Watching Your video needs to tell a good story, whether it's adorable, creative, funny, inspirational, or instructional. Some advice and tips on using storytelling in video marketing. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
YouTube Shares the Wealth Google's popular site pledges to split revenues with video makers. Google and YouTube appear adamant about giving each other breathing space in this relationship, but it's clear that Google is advising YouTube's growth. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
AFP eWire
August 26, 2013
Rich Tolsma |
How to Grow Your Fundraising With Video Marketing In Five Simple Steps If your organization isn't utilizing video in its marketing, then you're leaving a significant number of fundraising dollars on the table. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
InternetNews
March 6, 2008
Kenneth Corbin |
Bear Stearns Bullish on Web Video Bear Stearns analysts envision the next boom in the Internet economy coming from online video. |
Entrepreneur
February 2009
David Carnoy |
Take Your Video Viral Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look. |
Search Engine Watch
June 22, 2010
Garry Przyklenk |
How to Optimize Your Videos for SEO This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos. |
The Motley Fool
June 4, 2008
Rick Aristotle Munarriz |
Squeezing Money Out of YouTube Google has to try new ways to mix ads with videos on its popular YouTube. |
Search Engine Watch
May 9, 2011
Greg Jarboe |
How to Make Money on YouTube Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making $1,000 every month. Here are some video marketing tips and secrets for YouTube success. |
Search Engine Watch
September 11, 2008
Ron Jones |
YouTube-ery: Online Videos as Learning and Marketing Tools YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? |
Search Engine Watch
June 14, 2010
Greg Habermann |
TubeMogul: Tracking Your Videos Across Multiple Sites The days of only uploading videos to YouTube are now in the past. Here's how to use TubeMogul's online video analytics to quickly and easily measure the success of your campaigns. |
InternetNews
April 19, 2007
Lisa Nadile |
Broadcasters, Content and the Un-YouTube Are video content deals among broadcasters driven by customer interest or YouTube? |
Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
InternetNews
January 25, 2008
Kenneth Corbin |
MySpaceTV Goes Global With BBC Partnership MySpace is getting serious about its television portal. |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
InternetNews
February 21, 2008
Kenneth Corbin |
Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
Inc.
November 2006
Jennifer Gill |
Contagious Commercials How to get in on the YouTube craze. |
CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list |
Searcher
May 2007
Stephanie C. Ardito |
Social Networking and Video Web Sites: MySpace and YouTube Meet the Copyright Cops The author thinks the media giants will eventually calm down and learn to work with social networking and video Web sites. Otherwise, these outlets risk losing their substantial customer base, not to mention access to revolutionary marketing strategies and technologies. |
BusinessWeek
December 3, 2007
Catherine Holahan |
Amateur Hour Is Over Forget user-generated videos. Advertisers want to see some slick glitz and tinsel. |
Search Engine Watch
March 14, 2011
Greg Jarboe |
How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." |
