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Search Engine Watch
December 21, 2005
Chris Sherman |
A Compilation How-To Search Book Reviews Want to be a professional searcher, or at least have the skills of a pro? These books show you how.   |
Search Engine Watch
February 11, 2004
Chris Sherman |
An Extreme Searcher's Guide to the Best of the Web One of the world's foremost super searchers has distilled his extensive and wide-ranging knowledge into an essential guide to the web's highest quality resources. |
Information Today
November 2000 |
Information Today, Inc. Launches New 'Super Searchers' Book CyberAge Books, an imprint of Information Today, Inc. (ITI), has announced the publication of Paula J. Hane's Super Searchers in the News: The Online Secrets of Journalists and News Researchers... |
ONLINE
Jul/Aug 2003 |
Hardcopy: Recommended Reading on the Library Field The Enduring Library: Technology, Tradition, and the Quest for Balance... The Ultimate Digital Library: Where the New Information Players Meet... Google Hacks: 100 Industrial-Strength Tips & Tools... Super Searchers on Madison Avenue |
ONLINE
March 2001
Deborah Lynne Wiley |
Recommended Reading on Pleasing Clients and on Super Searchers This month, we look at a couple of books designed to help you please your clients and patrons, either by designing a better Web site or by creating better products and services. Then we examine the latest in the Super Searcher series--News and Health & Medicine... |
Searcher
Howard S. Homan |
Making the Case for Patent Searchers? What is a searcher and what do they do? |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
ONLINE
May/Jun 2002
Deborah Lynne Wiley |
Recommended Reading on Innovation, Usability, Strategies, and Resources Leading for Innovation and Organizing for Results... Usability Testing for Library Web Sites: A Hands-on Guide... Super Searchers Cover the World: The Online Secrets of International Business Researchers... Internet Prophets: Enlightened E-Business Strategies for Every Budget... |
ONLINE
January 2001
Deborah Lynne Wiley |
Recommended Reading This month, I focus on service, with a book to help you select and manage electronic resources, and one to improve your customer service. Then research secrets are revealed in the financial area with the latest Super Searchers book, and failures are avoided in the digital library initiatives... |
Search Engine Watch
March 7, 2011
Eli Goodman |
Q&A Search: Who, What, Where, When, Why & How Each of these question search terms tell their own story. A look at why the consumer experience on your website, and the ensuing return visitation if satisfied, is so important in the Q&A space. |
Search Engine Watch
April 22, 2004
Chris Sherman |
Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising. |
Information Today
April 2003 |
Product News and Reviews Google Introduces Content-Targeted Advertising Service... ChemVillage Enhanced with New Databases... ITI Releases New Super Searchers Book... Questel*Orbit Unveils New QPAT Enhancements... Gale to Link InfoTrac, WorldCat on FirstSearch... Factiva Upgrades Factiva Publisher... etc. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
ONLINE
May/Jun 2004
Deborah Lynne Wiley |
Hardcopy: Recommended Reading on the Library Field Book reviews of The Web Conferencing Book... The Online and Offline Secrets of Top CI Researchers... The Librarian's Guide to Writing for Publication... A History of Online Information Services, 1963-1976... |
ONLINE
September 2001
Deborah Lynne Wiley |
Recommended Reading on Library Issues Creating Web-Accessible Databases: Case Studies for Libraries, Museums, and Other Nonprofits... Caught in a Web: Intellectual Property in Cyberspace... Super Searchers on Mergers & Acquisitions: The Online Secrets of Top Corporate Researchers and M&A Pros... etc. |
Fast Company
July 2001
John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
Search Engine Watch
July 9, 2008
Kevin Ryan |
What's on your Mind? Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results. |
The Motley Fool
December 5, 2006
Tim Beyers |
Dark Clouds Over Madison Avenue Next year isn't likely to be its best, as ad spending slows down. Here's a view of how each of these firms' stock is priced relative to its expected growth prospects for 2007: Interpublic... WPP Group... etc. |
Searcher
October 2001
Gary Price |
Web Search Engines FAQs: Questions, Answers, and Issues The Web search world changes on what sometimes seems like an hourly basis. What follows are a few selected tips and resources for some of the most well-known of engines... |
Inc.
May 1, 2002
Jill Andresky Fraser |
Business for Sale: Pursue Clios and the Perfect Tan Madison Avenue, eat your heart out. This advertising agency practically sells itself. Robust cash flow! Loyal customers! A Sun Belt location to die for! |
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert |
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. |
Fast Company
January 9, 2012
Margaret Rhodes |
Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective -- it builds brands' buzz (we have stats!) and helps young careers. |
ONLINE
Sep/Oct 2004
Deborah Lynne Wiley |
Hardcopy: Recommended Reading on the Library Field Digital Library Use: Social Practice in Design and Evaluation... The Internet in the Workplace: How New Technology Is Transforming Work... The Practical Library Trainer... The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher... etc. |
Fast Company
March 2001
Paul C. Judge |
Will Online Ads Ever Click? Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises... |
The Motley Fool
November 28, 2005
Tim Beyers |
Everybody (Still) Loves Google TiVo cuddles up with advertisers and confesses its love for Google. What a surprise. Still, it's interesting to see that Madison Avenue is waking up to the idea that ad delivery -- especially TV ad delivery -- has changed forever, and that the filter of choice has become the TiVo box. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
National Real Estate Investor
December 5, 2003 |
11 Madison Avenue Sells for $675M An art deco office building in Manhattan's Midtown South district has traded for $675 million, or roughly $310 per sq. ft. InvestorTamir Sapir of ZAR Realty, who also owns 260 Madison, 261 Madison and 2 Broadway, purchased 11 Madison Avenue from Met Life. |
ONLINE
Mar/Apr 2003 |
Hardcopy Recommended reading on PC troubleshooting to blogging |
Search Engine Watch
September 14, 2004
Heather Lloyd-Martin |
Delving Deep Inside the Searcher's Mind Industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?" Their research unearthed some surprising results that will help site owners better understand their customers. |
ONLINE
Sep/Oct 2002
Deborah Lynne Wiley |
Recommended Reading for Online Professionals Super Searchers Go to the Source: The Interviewing and Hands-On Information Strategies of Top Primary Researchers... Free as in Freedom: Richard Stallman's Crusade for Free Software... On-the-Job Research: How Usable Are Corporate Research Intranets?... etc. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
Search Engine Watch
January 24, 2005
Chris Sherman |
Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. |
The Motley Fool
October 13, 2006
Mac Greer |
Gauging Google's Future: Part 3 In this interview, David Vise, author of The Google Story, discusses Google's purchase of YouTube, what it means for Microsoft, Yahoo! and News Corp. Did Google's competitors miss the boat? Was the YouTube boat worth missing? |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
PC Magazine
December 20, 2006 |
Quack Alert People searching for health information online need to be reminded that the Internet is not a library and that they need to check the quality of the source. |
Search Engine Watch
May 24, 2006
Chris Sherman |
The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign. |
Fast Company
November 2010
Danielle Sacks |
What's Next for Advertising? Help Us Find Out We want to create a discussion about the future of Madison Avenue. Follow these directions to contribute, by asking anyone who tweets for his or her vision of the new ad industry. |
Information Today
February 2001
Barbara Quint |
Blazing Some New Advertising Trails "The money I pay for a commercial online search and you expect me to have to read some stupid ads?" But nowadays everyone sees ads on their search results all the time, mainly because we all use Web sources that depend on ad revenue to support free or low-cost service... |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
Searcher
May 2006
Barbara Quint |
Searcher's Voice - Think Like a Searcher The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. |
Search Engine Watch
July 28, 2010
Kevin Gibbons |
7 Golden Rules for Paid Search Copy Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. |
National Real Estate Investor
January 19, 2004
Parke Chapman |
PricewaterhouseCoopers Subleases 800,000 Sq. Ft. in Manhattan's 300 Madison PricewaterhouseCoopers has signed a long-term sublease for 800,000 sq. ft. at Brookfield Properties' 300 Madison Avenue building. The $800 million deal is believed to be one of Manhattan's largest leasing transactions since 2001. |
