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HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.   |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
Fast Company
Mark Sullivan |
This New Site May Finally Make The Smartphone A Must-Have Tool For Voting Change Politics helps voters "engage directly with the candidates in the lead-up to the election, and shift influence in elections from parties and paid ads, to individuals' trusted personal networks," according to the group's blog. |
HBS Working Knowledge
January 17, 2008
John A. Quelch |
If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing. |
Salon.com
June 5, 2000
Andy Sullivan |
Ralph "The Body" Nader? Jesse Ventura's ad man talks about how he would sell his next prospective client -- the Green Party presidential candidate. |
Reason
June 2004
Julian Sanchez |
Virtual War Chests Weblogs hold out to candidates the promise of reaching intensely political readers who may be willing to contribute even to campaigns for seats outside their districts or states. |
Salon.com
September 19, 2000
Alicia Montgomery |
Pro-GOP ad prompts racism charge A group with no official tie to the GOP has drawn charges of race-baiting with its new ad... Gore may now be winning the image war... A close electoral vote forecast forces the candidates to woo smaller states... Bush goes on Oprah... |
InternetNews
April 10, 2009
Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
BusinessWeek
March 29, 2004
Stephen Baker |
Click The Vote In the age of Internet politics, the Web can make or break a candidate |
Salon.com
October 11, 2000
Alicia Montgomery |
Throwing curveballs at the swing states On the eve of debate No. 2, Bush offers "Big Relief" while Gore peddles tax credits... |
BusinessWeek
February 16, 2004
Paul Magnusson |
Will Youth Rock The Vote This Year? Newly eligible voters are rarely roused by elections. But young-people power is real. |
Salon.com
September 6, 2000
Alicia Montgomery |
The Republicans go negative Salon's panel of advertising experts takes a look at a new ad from the Republican National Committee attacking Al Gore. |
Science News
March 15, 2008
Julie J. Rehmeyer |
Spoil-Proofing Elections The only way to ensure that the person the voters prefer walks away the winner, mathematicians say, is to fundamentally change voting procedures. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Salon.com
August 23, 2000
Anthony York |
California, ad-free for now A day after Bush avoids buying airtime in California -- and draws criticism from Dems -- Gore follows suit. |
Reason
December 2000
Nick Gillespie |
The AWOL Electorate What we can learn from "vanishing voters": the country's general and substantial lack of interest in who becomes our next president. |
BusinessWeek
March 5, 2007
Tom Lowry |
TV's Boomlet From Election '07 Broadcasters will thrive on early election ads. But it's a mixed blessing. |
Salon.com
May 26, 2000
Joshua Micah Marshall |
Lie of the Week Who's lying about soft money? Bush or Gore? |
HBS Working Knowledge
May 21, 2008
John Quelch |
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Salon.com
June 5, 2000
Anthony York |
But does he wear boxers or briefs? George W. Bush takes a page from President Clinton's playbook and woos the youth vote. |
Salon.com
October 25, 2000
Anthony York |
Could Gore lose California? Republicans say yes, most Dems say no. But Clinton's planning a visit to rally the base, just in case... |
Sports Central
November 7, 2006
Mark Chalifoux |
Smearing the BCS Opposition The Louisville Cardinals, currently third in the BCS rankings, are in a perfect position to play for the national championship. The only problem is that everyone hates them. |
InternetNews
November 2, 2004
Roy Mark |
Net Politics '04: Proving Pundits Wrong Americans go to the polls today as the Internet flexes its greatest influence yet over the public debate. |
Salon.com
August 24, 2000
Alicia Montgomery |
Al Gore's wonder years Was the vice president more interested in playing house with Tipper than in a career in politics? Ad experts deconstruct the latest campaign spots. |
Salon.com
August 18, 2000
Jake Tapper |
"Gore is in the right place" Democratic strategist Tad Devine previews Al Gore's nomination speech and defends his candidate, who's been lagging behind George W. Bush in polls. |
CIO
June 1, 2004
Elana Varon |
IT on the Campaign Trail The 2004 presidential race may well hinge on which party most effectively exploits data mining tools to get out the vote. |
InternetNews
December 27, 2007
Nicholas Carlson |
Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future. |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
Reason
May 2007
David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
Salon.com
November 8, 2000
Eric Boehlert |
Media madness Everything the press has said about Gore, down to Christopher Matthews' spittle-flecked call for him to concede, has been wrong... |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Salon.com
October 25, 2000
Alicia Montgomery |
Texas video massacre The Democratic National Committee shoots -- and scores -- in an attack on Bush's record. Too little, too late? |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
AskMen.com
Scott Farris |
Almost President Why defeat could be the best thing to happen to you. Here is an excerpt from "Almost President," which will be released on December 6th. |
BusinessWeek
July 30, 2009
Jon Fine |
Taming the Web for Local Advertisers GrowthSpur has a strategy to help business connect with fragmented audiences |
Salon.com
August 17, 2000
David Horowitz |
Why Gore can't win He's in a box: If he moves left, he loses the center, but by tacking right, he loses his base. And he can't lie his way out as smoothly as Clinton did. |
Scientific American
September 2008
Michelle Press |
Reviews: Math Fix for Unfair Elections Three books analyze and identify key problems in the United States' voting system. |
Salon.com
September 18, 2000
David Horowitz |
A miracle the press won't report The Democrats may appear to have the upper hand, but George W. Bush is forcing Al Gore into the tightest presidential race in recent history. |
Information Today
October 1, 2012
Paula J. Hane |
Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012. |
Salon.com
November 9, 2000
Bruce Shapiro |
Harsh lessons How the drug war cost Al Gore African-American votes in Florida... |
Salon.com
November 5, 2002
Arianna Huffington |
Coping with Election 2002 The only solution: Hold your nose, vote and then fight for reform. |
Salon.com
December 15, 2000
Alan Wolfe |
Hobbled from the start How can George W. Bush convince Americans to trust him when he has dismissed such notions as truth and justice? |
Search Engine Watch
November 12, 2010
John Lee |
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. |
BusinessWeek
August 8, 2005
Jon Fine |
End Run Around TiVo? Visible World is being touted as the antidote to ad skipping. |
