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Search Engine Watch October 16, 2007 Greg Jarboe	Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats.
HBS Working Knowledge January 28, 2015 Dina Gerdeman	Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.
InternetNews February 5, 2008 Kenneth Corbin	Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today.
InternetNews January 17, 2007 Nicholas Carlson	Voter Visits to The Web Double The number of Americans using the Internet as their main source of political news doubled since the last mid-term election. But did the move online change the way politics work?
InternetNews December 27, 2007 Nicholas Carlson	Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future.
InternetNews December 30, 2008 Erin Joyce	Obama Voters Want More Interaction Pew survey finds that a bulk of Obama voters want to stay connected with their president-elect as he begins to govern. Will their expectations be dashed?
InternetNews October 23, 2008 Kenneth Corbin	Report Says Leftward Tilt Online For Dems Election frenzy grips the Web, but several research firms identify a left-leaning tilt.
CIO June 1, 2004 Elana Varon	IT on the Campaign Trail The 2004 presidential race may well hinge on which party most effectively exploits data mining tools to get out the vote.
BusinessWeek May 6, 2010 Mike Dorning	The College Job Market: Tough on Democrats Graduates of the Classes of 2009 and 2010 are hard up for work, and that's eroding their support for Obama and the party.
InternetNews September 27, 2006 Michael Hickins	Political Junkies Getting Online Fix A new study from the Pew Internet Project shows that more Americans are getting their political fixes online than ever before.
BusinessWeek November 8, 2004 Paul Magnusson	Will All Those New Voters Show Up? Democrats have more registrations. But the GOP is planning a massive final push.
InternetNews March 16, 2007 Nicholas Carlson	The Wired War Room The wired war room is now a requirement in politics, and campaigns can't afford to be merely aware of the Internet anymore. Republican presidential candidate Mitt Romney and his campaign found out why.
HBS Working Knowledge January 17, 2008 John A. Quelch	If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing.
HBS Working Knowledge November 12, 2008 John Quelch	The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well.
BusinessWeek November 1, 2004 Rick Dunham	The Election: Watch These Indicators Confused by conflicting polls? Here are some leading indicators that cut through poll fatigue and gauge the candidates' real chances.
Salon.com November 11, 1999 Jenn Shreve	Pick a peck o' presidents Not sure who to vote for? Tell your views to a presidential polling site and it will pick out just the right candidate.
BusinessWeek February 16, 2004 Paul Magnusson	Will Youth Rock The Vote This Year? Newly eligible voters are rarely roused by elections. But young-people power is real.
Salon.com October 19, 2000 Margie Burns	Ignore the undecided Voters who haven't made up their minds yet are a little like the O.J. jury -- they're clearly not paying attention and shouldn't be trusted with an important decision...
On Wall Street September 1, 2012 Elizabeth Wine	Predicting the Presidential Election with the Rise in the S&P 500 With a few months to go in the presidential campaign, pundits are poring over every scrap of new economic data-notably, unemployment-for a clue as to whether President Barack Obama will be reelected. But the best predictor, many say, is the stock market.
Pharmaceutical Executive October 1, 2011	The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
InternetNews November 4, 2008 Kenneth Corbin	Total Coverage: Tracking the Online Election In an online election frenzy like we've never seen, the Internet is shedding its fringe-media status.
InternetNews January 15, 2008 Kenneth Corbin	The 'Political Web' Isn't Just a Myth New research finds that twice as many people are following this year's presidential campaign on the Internet than in 2004.
InternetNews November 2, 2004 Roy Mark	Net Politics '04: Proving Pundits Wrong Americans go to the polls today as the Internet flexes its greatest influence yet over the public debate.
InternetNews January 12, 2004 Robyn Greenspan	Voters Caught Up in Political Net More than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating citizens about candidates and the campaign.
Reason February 2001 Cathy Young	Venus at the Ballot Box Women may lean toward the "Mommy State," but their politics are more complex than pundits recognize...
BusinessWeek April 30, 2007 Javers & Dunham	Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports.
Salon.com June 22, 2000 Jake Tapper	No thirds allowed Will Nader and Buchanan be shut out of the presidential debates? Ask the Democrat and the Republican in charge of the process.
Salon.com August 17, 2000 David Horowitz	Why Gore can't win He's in a box: If he moves left, he loses the center, but by tacking right, he loses his base. And he can't lie his way out as smoothly as Clinton did.
InternetNews January 14, 2004 Roy Mark	AOL Launches Election Coverage Multimedia, interactive package features breaking news, analysis, commentary, user polls and comedy.
Fast Company Mark Sullivan	This New Site May Finally Make The Smartphone A Must-Have Tool For Voting Change Politics helps voters "engage directly with the candidates in the lead-up to the election, and shift influence in elections from parties and paid ads, to individuals' trusted personal networks," according to the group's blog.
Information Today December 3, 2007 Laura Gordon-Murnane	Tech Tools for Voters Election 2008 has unleashed a whole new tool chest for the voting public to engage, discuss, and interact with presidential candidates and members of Congress
InternetNews November 26, 2007 Kenneth Corbin	ABC News Picks Facebook As Its Running Mate With its new partnership with ABC News, Facebook is going big time.
ifeminists November 3, 2004 Carey Roberts	All Hail to the Panderer-in-Chief Pandering, of course, is the stock-in-trade of any political campaign. Still, it was impressive to watch the two presidential candidates pulling out all the stops to woo the female vote.
Salon.com September 8, 2000 Alicia Montgomery	Gore gains poll power The first post-Labor Day polls are out, and they're all good news for Al Gore. Three surveys show Gore slightly ahead of George W. Bush or tied with him.... Plus, execution pace in Texas slows before election day... Cheney missed voting in 14 out of last 16 elections since 1995...
Reason December 2000 Nick Gillespie	The AWOL Electorate What we can learn from "vanishing voters": the country's general and substantial lack of interest in who becomes our next president.
PC Magazine April 4, 2007 Aaron Dalton	The Digital Road to the White House Running a successful presidential campaign in 2008 means harnessing the power of Web 2.0 and avoiding a YouTube gaffe.
The Motley Fool June 13, 2011 Brian Stoffel	This Is the Best Metric to Predict the Winner of the White House While millions of dollars are spent vying for your attention -- and your vote -- the Dow is a great indicator of a candidate's success.
Salon.com June 5, 2000 Andy Sullivan	Ralph "The Body" Nader? Jesse Ventura's ad man talks about how he would sell his next prospective client -- the Green Party presidential candidate.
Salon.com September 25, 2000 Eric Boehlert	Politics after dark Do late-night talk show monologues influence elections? A condescending media has decided that they do.
BusinessWeek July 15, 2010 McCormick & Dodge	Bloomberg National Poll Shows Obama at Risk Republicans stand to benefit from voters' deep concern about the economy and federal deficit.
BusinessWeek June 16, 2011 Mike Dorning	Stuck in Jobs: The New Swing Voters If President Obama wants to keep his job, Americans may first have to feel more confident about quitting theirs.
Search Engine Watch June 7, 2010 Bas van den Beld	Search & Social Media in the Dutch Elections, Part 2: YouTube Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are they treating it like old media?
Salon.com September 18, 2000 David Horowitz	A miracle the press won't report The Democrats may appear to have the upper hand, but George W. Bush is forcing Al Gore into the tightest presidential race in recent history.
Entrepreneur August 2007 Joshua Kurlantzick	The Race Is On What might the presidential candidates do for you? The primaries are approaching and all the leading candidates will be attempting to woo small businesses, but with different approaches.
InternetNews April 16, 2009 Kenneth Corbin	Pew: 2008 Election Broke Record for Political Web New study quantifies groundswell of online interest in the political process.
HBS Working Knowledge May 21, 2008 John Quelch	Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising.
BusinessWeek September 25, 2006 Richard S. Dunham	Shop At Target? You're A Swing Voter Political campaigns are using consumer preferences to predict voting patterns.
Salon.com September 29, 2000 Eric Boehlert	Hillary in a landslide? The race for New York senator was said to be Rick Lazio's to lose. And right now he's losing in virtually every demographic group...
AskMen.com Ross Bonander	4 Steps: Voting The following four steps largely explain the administrative process of voting.
Salon.com June 5, 2000 Anthony York	But does he wear boxers or briefs? George W. Bush takes a page from President Clinton's playbook and woos the youth vote.