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HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.   |
Search Engine Watch
June 13, 2008
Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
InternetNews
December 30, 2008
Erin Joyce |
Obama Voters Want More Interaction Pew survey finds that a bulk of Obama voters want to stay connected with their president-elect as he begins to govern. Will their expectations be dashed? |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
BusinessWeek
June 23, 2011
Diane Brady |
Win a Dinner with Obama To balance big-dollar galas, the President's re-election campaign raffles one meal with regular folks. |
InternetNews
September 5, 2008
Kenneth Corbin |
Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count. |
Search Engine Watch
November 17, 2008
Erik Qualman |
President 2.0 Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. |
BusinessWeek
April 21, 2011
John McCormick |
Obama Fires Up His Campaign Cash Machine Obama's 2012 campaign is asking top bundlers to increase their goals by at least 40 percent, to $350,000 this year. |
Reason
November 2008
Mangu-Ward et al. |
Is There Any Hope For This Man? Assessments of Barack Obama from several libertarians. |
The Motley Fool
November 7, 2008
Jim Mueller |
How Obama Will Affect Your Portfolio Barack Obama was elected the next president of the United States of America on Tuesday night, but Wall Street isn't finished voting yet. |
Chemistry World
October 2008
Rebecca Trager |
The winning chemistry As the US prepares for its presidential election, the author looks at where each candidate stands on science |
Information Today
October 1, 2012
Paula J. Hane |
Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012. |
On Wall Street
October 1, 2011
Kevin Wack |
Big Banks Shift Campaign Cash Away from Obama In 2012 So far in the 2012 race, the six largest U.S. banks have switched sides in a dramatic way since 2008, giving far more money to GOP hopeful Mitt Romney than they are to the sitting president. |
BusinessWeek
June 16, 2011
Mike Dorning |
Stuck in Jobs: The New Swing Voters If President Obama wants to keep his job, Americans may first have to feel more confident about quitting theirs. |
Reason
May 2007
David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
InternetNews
October 23, 2008
Kenneth Corbin |
Report Says Leftward Tilt Online For Dems Election frenzy grips the Web, but several research firms identify a left-leaning tilt. |
IEEE Spectrum
February 2012
Marisa Plumb |
Dream Jobs 2012: P2P Politics Ever since the Obama campaign, former AOL executive Jascha Franklin-Hodge has been using the Web to improve political campaigning |
BusinessWeek
March 17, 2011
Jonathan D. Salant |
The Republican Money Primary Begins Republican Presidential hopefuls haven't declared their candidacies, but the competition for top fundraisers, known as bundlers, has begun. |
Reason
October 2008
David Weigel |
Obama's Wars Liberal interventionism makes a comeback |
InternetNews
February 5, 2008
Kenneth Corbin |
Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today. |
HBS Working Knowledge
May 21, 2008
John Quelch |
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising. |
InternetNews
September 4, 2008
Kenneth Corbin |
McCain, Obama and a Polarized Online Media New Web analyses give more dimension to media treatment of presidential candidates. |
On Wall Street
September 1, 2012
Elizabeth Wine |
Predicting the Presidential Election with the Rise in the S&P 500 With a few months to go in the presidential campaign, pundits are poring over every scrap of new economic data-notably, unemployment-for a clue as to whether President Barack Obama will be reelected. But the best predictor, many say, is the stock market. |
ifeminists
March 16, 2008
Carey Roberts |
Obama or Clinton? White Men Will Decide Minority groups are voting with fairly predictable results. However, the white male vote may swing to either Obama or Clinton. |
Investment Advisor
October 2008
Melanie Waddell |
And the Winner Is... A refresher course on the Presidential candidates positions of importance to the financial services industry. |
Salon.com
October 21, 2000
Jake Tapper |
McCain's awkward embrace of Bush Preparing to stump for the Texas governor, he becomes sick to his stomach -- as do some of his supporters... |
Search Engine Watch
November 6, 2008
Sage Lewis |
Obama's Link Strategy Fuels Election Victory Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics? |
BusinessWeek
July 22, 2010
Salant et al. |
The Republicans' Money Momentum The GOP is out-raising Democrats in races for open Senate and House seats, a sign of more trouble for Obama's party in November. |
Food Processing
December 2008
Woodruff Imberman |
How Manufacturing Executives Can Learn From Obama's Victory Food and beverage processors - and all manufacturing executives - can learn valuable management lessons from the successful journey of Barack Obama. |
BusinessWeek
May 6, 2010
Mike Dorning |
The College Job Market: Tough on Democrats Graduates of the Classes of 2009 and 2010 are hard up for work, and that's eroding their support for Obama and the party. |
InternetNews
October 20, 2008
Jeff Goldman |
Mr. Wi-Fi Goes to Washington? Obama's and McCain's policies regarding wireless technology and the Internet may not be front and center in media coverage of their campaigns, but their differences are worth a look. |
InternetNews
September 19, 2008
Erin Joyce |
Web 2.0: Political Opinion 'on Steroids' Social media is putting its stamp on the intersection of technology and politics. |
Registered Rep.
November 8, 2008
Kristen French |
Rep. Readers Worry About Tax Impact of Obama Presidency Business owners are most worried about changes in tax rates and structure during the next Presidency. |
Entrepreneur
August 2007
Joshua Kurlantzick |
The Race Is On What might the presidential candidates do for you? The primaries are approaching and all the leading candidates will be attempting to woo small businesses, but with different approaches. |
Fast Company
April 2008
Ellen McGirt |
The Brand Called Obama Win or lose, Barack Obama's rise changes business as usual for everyone. Here's why. |
CIO
September 30, 2008
Grant Gross |
Where the Candidates Stand on Five Technology Issues The 2008 presidential election gives CIOs and other IT executives a choice of Republican nominee Senator John McCain and Democratic nominee Senator Barack Obama who are both interested in technology-related issues. |
Reason
January 2009
Matt Welch |
Obama's Numbers The president-elect has promised to make his math add up. Therein lies a glimmer of possibility. |
BusinessWeek
January 27, 2011
Heidi Przybyla |
Social Security Gets a Reprieve--for Now Obama may put off Social Security reform until a hoped-for second term, unless Republicans take the initiative. |
Entrepreneur
October 2008
Andrea Cooper |
Why This Election Matters To You McCain and Obama weigh in on health care, taxes and the economy. |
AFP eWire
November 10, 2008 |
Where Do Nonprofits Fit in Obama's Plans? Barack Obama put forth a three-step plan to increase public service. His plans for nonprofits include the creation of an agency within the Corporation for National and Community Service called the Social Entrepreneurship Agency for Nonprofits. |
InternetNews
April 16, 2009
Kenneth Corbin |
Pew: 2008 Election Broke Record for Political Web New study quantifies groundswell of online interest in the political process. |
Reason
January 2009
David Weigel |
Beat the New Boss D.C. libertarians plot their Obama administration strategies. |
InternetNews
April 11, 2007
Nicholas Carlson |
Obama's Grassroots Sprout at Starbucks What does an online presidential campaign look like when supporters meet offline? |
The Motley Fool
November 7, 2011
Morgan Housel |
1 Year From Election Day: It's the Economy, Stupid Let the countdown begin. |
The Motley Fool
November 7, 2008
Hanson & Weisshaar |
Will Obama End Global Trade? Emerging economies react to the U.S. election. |
Search Engine Watch
October 16, 2008
Erik Qualman |
Obama is Winning the Internet War Election Day in the U.S. is fast approaching and it's anyone's guess who will win... or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business. |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Pharmaceutical Executive
October 1, 2008
Walter Armstrong |
The Drug Vote '08 A head-to-head comparison of the Drug Vote '08 |
Search Engine Watch
October 22, 2008
Kevin Ryan |
Vote Obama/Google in '08? Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate Barack Obama. Did he cross the line? |
BusinessWeek
February 24, 2010
Paula Dwyer |
How the Political Gridlock in Washington Might End Anger at Washington and midterm elections are driving both parties to recalibrate their self-interest. A tentative bipartisanship is emerging. |
