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InternetNews
September 5, 2008
Kenneth Corbin |
Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count.   |
HBS Working Knowledge
November 12, 2008
John Quelch |
The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well. |
Search Engine Watch
October 16, 2008
Erik Qualman |
Obama is Winning the Internet War Election Day in the U.S. is fast approaching and it's anyone's guess who will win... or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business. |
InternetNews
September 4, 2008
Kenneth Corbin |
McCain, Obama and a Polarized Online Media New Web analyses give more dimension to media treatment of presidential candidates. |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
InternetNews
February 5, 2008
Kenneth Corbin |
Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today. |
Search Engine Watch
October 22, 2008
Kevin Ryan |
Vote Obama/Google in '08? Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate Barack Obama. Did he cross the line? |
InternetNews
April 11, 2007
Nicholas Carlson |
Obama's Grassroots Sprout at Starbucks What does an online presidential campaign look like when supporters meet offline? |
The Motley Fool
November 7, 2008
Jim Mueller |
How Obama Will Affect Your Portfolio Barack Obama was elected the next president of the United States of America on Tuesday night, but Wall Street isn't finished voting yet. |
Search Engine Watch
November 6, 2008
Sage Lewis |
Obama's Link Strategy Fuels Election Victory Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics? |
Investment Advisor
October 2008
Melanie Waddell |
And the Winner Is... A refresher course on the Presidential candidates positions of importance to the financial services industry. |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
BusinessWeek
April 30, 2007
Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. |
Search Engine Watch
April 17, 2008
Liana Evans |
Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different. |
Chemistry World
October 2008
Rebecca Trager |
The winning chemistry As the US prepares for its presidential election, the author looks at where each candidate stands on science |
InternetNews
October 20, 2008
Jeff Goldman |
Mr. Wi-Fi Goes to Washington? Obama's and McCain's policies regarding wireless technology and the Internet may not be front and center in media coverage of their campaigns, but their differences are worth a look. |
Search Engine Watch
February 29, 2000
Danny Sullivan |
Can You Find Your Candidate? If search engines could vote in the upcoming US Presidential elections, it would be a race between Democrat Bill Bradley and Republican John McCain, rather than frontrunners Democrat Al Gore and Republican George W. Bush. After all, a survey of 18 major search engines shows that you are far more likely to find the official candidate web sites of Bradley and McCain than those of Gore and Bush. |
AFP eWire
November 10, 2008 |
Where Do Nonprofits Fit in Obama's Plans? Barack Obama put forth a three-step plan to increase public service. His plans for nonprofits include the creation of an agency within the Corporation for National and Community Service called the Social Entrepreneurship Agency for Nonprofits. |
Search Engine Watch
November 17, 2008
Erik Qualman |
President 2.0 Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. |
PC Magazine
May 2, 2007
Dan Costa |
In 2008, Vote Viral Video! The upcoming election promises to be nasty thanks to the Internet and technology. |
The Motley Fool
July 29, 2008
Tristan Heinrich |
Could the Election Ruin Your Investments? How can you prepare your portfolio for the coming administration? Read on for ideas. |
On Wall Street
October 1, 2011
Kevin Wack |
Big Banks Shift Campaign Cash Away from Obama In 2012 So far in the 2012 race, the six largest U.S. banks have switched sides in a dramatic way since 2008, giving far more money to GOP hopeful Mitt Romney than they are to the sitting president. |
InternetNews
December 30, 2008
Erin Joyce |
Obama Voters Want More Interaction Pew survey finds that a bulk of Obama voters want to stay connected with their president-elect as he begins to govern. Will their expectations be dashed? |
Search Engine Watch
January 2, 2008
Herndon Hasty |
SEO for President The sites of major candidates and minor players on both sides of the aisle show glaring holes in search strategy. |
On Wall Street
September 1, 2012
Elizabeth Wine |
Predicting the Presidential Election with the Rise in the S&P 500 With a few months to go in the presidential campaign, pundits are poring over every scrap of new economic data-notably, unemployment-for a clue as to whether President Barack Obama will be reelected. But the best predictor, many say, is the stock market. |
Search Engine Watch
June 9, 2009
Mark Jackson |
Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. |
Food Engineering
October 1, 2008 |
Regulatory Watch In the battle for the Oval Office, Democrat Barack Obama and Republican John McCain take opposite stands on federal subsidies for ethanol |
CIO
September 30, 2008
Grant Gross |
Where the Candidates Stand on Five Technology Issues The 2008 presidential election gives CIOs and other IT executives a choice of Republican nominee Senator John McCain and Democratic nominee Senator Barack Obama who are both interested in technology-related issues. |
The Motley Fool
October 6, 2008
Rick Aristotle Munarriz |
McCain and Obama's Infinite Playlist McCain and Obama have more in common than the inevitable round of negative ads would seem to suggest. Friday's $700 billion bailout? They were both for it. |
InternetNews
October 6, 2008
David Needle |
Ask.com Overhauls to Take On Search Leaders The latest version of Ask.com includes a revamped interface and other features designed to simplify a user's quest for the right results. |
HBS Working Knowledge
May 21, 2008
John Quelch |
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising. |
Entrepreneur
August 2007
Joshua Kurlantzick |
The Race Is On What might the presidential candidates do for you? The primaries are approaching and all the leading candidates will be attempting to woo small businesses, but with different approaches. |
Registered Rep.
November 8, 2008
Kristen French |
Rep. Readers Worry About Tax Impact of Obama Presidency Business owners are most worried about changes in tax rates and structure during the next Presidency. |
InternetNews
October 23, 2008
Kenneth Corbin |
Report Says Leftward Tilt Online For Dems Election frenzy grips the Web, but several research firms identify a left-leaning tilt. |
BusinessWeek
April 21, 2011
John McCormick |
Obama Fires Up His Campaign Cash Machine Obama's 2012 campaign is asking top bundlers to increase their goals by at least 40 percent, to $350,000 this year. |
Entrepreneur
October 2008
Andrea Cooper |
Why This Election Matters To You McCain and Obama weigh in on health care, taxes and the economy. |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Reason
November 2008
Mangu-Ward et al. |
Is There Any Hope For This Man? Assessments of Barack Obama from several libertarians. |
Global Services
June 30, 2008
Imrana Khan |
The Pro-outsourcing Candidate of the Year 2008 Offshoring destinations, especially China and India, have been attracting many projects from American multinationals, which results job losses in the U.S. Therefore, the candidates often use offshoring as a tool to win the election. But who is the pro-outsourcing candidate of them all? |
Search Engine Watch
January 23, 2009
Chris Boggs |
A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
BusinessWeek
June 19, 2008
Michael Mandel |
Job One for McCain or Obama: Jobs As Barack Obama and John McCain move into the next stage of the Presidential campaign, there's one economic question they won't be able to escape: What should Washington do to reverse the decline in manufacturing jobs? How each candidate answers that question might help decide which one wins. |
Search Engine Watch
September 4, 2008
Erik Qualman |
(Google) Insights on VP Candidate Sarah Palin The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign. |
BusinessWeek
June 16, 2011
Mike Dorning |
Stuck in Jobs: The New Swing Voters If President Obama wants to keep his job, Americans may first have to feel more confident about quitting theirs. |
Information Today
October 1, 2012
Paula J. Hane |
Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012. |
PC Magazine
April 4, 2007
Aaron Dalton |
The Digital Road to the White House Running a successful presidential campaign in 2008 means harnessing the power of Web 2.0 and avoiding a YouTube gaffe. |
The Motley Fool
April 3, 2007
Rick Aristotle Munarriz |
Vote MySpace in '08 Hail to the cyberspace chief. The social-networking site will hold its own presidential primary come January. Has the Internet really come so far that it can alter the landscape of an election by being the first vocal read on the nation's pulse? |
Reason
May 2007
David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
Information Today
February 2008
Michael Baumann |
The Wired Bunch: Ranking the E-Candidates Ratings of the 13 remaining major party candidates on how well they're using the web to campaign and how each of them might affect the internet from the White House. |
Pharmaceutical Executive
October 1, 2008
Walter Armstrong |
The Drug Vote '08 A head-to-head comparison of the Drug Vote '08 |
