Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

Search Engine Watch April 17, 2008 Liana Evans	Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.
HBS Working Knowledge January 28, 2015 Dina Gerdeman	Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.
InternetNews April 11, 2007 Nicholas Carlson	Obama's Grassroots Sprout at Starbucks What does an online presidential campaign look like when supporters meet offline?
Pharmaceutical Executive October 1, 2011	The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
Search Engine Watch June 13, 2008 Chris Boggs	SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.
InternetNews September 19, 2008 Erin Joyce	Web 2.0: Political Opinion 'on Steroids' Social media is putting its stamp on the intersection of technology and politics.
InternetNews April 16, 2009 Kenneth Corbin	Pew: 2008 Election Broke Record for Political Web New study quantifies groundswell of online interest in the political process.
InternetNews September 5, 2008 Kenneth Corbin	Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count.
Search Engine Watch November 17, 2008 Erik Qualman	President 2.0 Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign.
PC Magazine April 4, 2007 Aaron Dalton	The Digital Road to the White House Running a successful presidential campaign in 2008 means harnessing the power of Web 2.0 and avoiding a YouTube gaffe.
ifeminists March 16, 2008 Carey Roberts	Obama or Clinton? White Men Will Decide Minority groups are voting with fairly predictable results. However, the white male vote may swing to either Obama or Clinton.
InternetNews April 10, 2009 Kenneth Corbin	Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more.
BusinessWeek February 12, 2007 Eamon Javers	Campaign 2008: Cranking Up The Money Machine Obama has been lining up Democratic fund-raisers, but Clinton has a lot more cash.
American History December 2007	Letter From American History Over the course of the next 12 months a presidential election unlike any we've seen in American history is likely to unfold.
Reason May 2008 David Weigel	Free Market Clintonism, RIP The distance Hillary Clinton has traveled from free trade to protectionism is shocking; she now rails openly against a North American Free Trade Agreement, one of her husband's most famous economic initiatives.
HBS Working Knowledge November 12, 2008 John Quelch	The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well.
Entrepreneur February 2009 Chris Penttila	Do Marketing Counterstrikes Work? It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
The Motley Fool November 20, 2008 Tim Beyers	Let Obama Be Obama Presidents don't typically email or carry digital devices; security is too big a concern. Does this mean President-elect Obama will have to give up his BlackBerry?
Fast Company April 1, 2011	Marketing to Digital Moms Conference When a Motrin ad poked fun at baby-wearing-induced backache, the ensuing Twitter storm killed the campaign in two days. The lesson? Don't piss off Mom. To prep for this Toronto event, we survey the best and worst mom ads from the past year.
InternetNews February 5, 2008 Kenneth Corbin	Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today.
BusinessWeek June 23, 2011 Diane Brady	Win a Dinner with Obama To balance big-dollar galas, the President's re-election campaign raffles one meal with regular folks.
BusinessWeek August 27, 2009 Jon Fine	Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business
ifeminists December 13, 2006 Carey Roberts	Yikes! 695 Days to the Election, and Brickbats Are Flying! With Hillary Clinton the likely contender for the Democratic Party, the pundits are already cranking out their assorted hissy-fits, half-truths, and pre-emptive attacks.
ifeminists November 6, 2007 Carey Roberts	Hillary Flips over her Debate Flop What are we to make of a presidential candidate who portrays herself as strong and independent, a courageous exemplar to the members of her gender -- but at the first hint of criticism collapses as the pitiable victim of gender politics?
Fast Company April 2008 Ellen McGirt	The Brand Called Obama Win or lose, Barack Obama's rise changes business as usual for everyone. Here's why.
InternetNews September 4, 2008 Kenneth Corbin	McCain, Obama and a Polarized Online Media New Web analyses give more dimension to media treatment of presidential candidates.
Search Engine Watch October 22, 2008 Kevin Ryan	Vote Obama/Google in '08? Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate Barack Obama. Did he cross the line?
Search Engine Watch October 16, 2008 Erik Qualman	Obama is Winning the Internet War Election Day in the U.S. is fast approaching and it's anyone's guess who will win... or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business.
BusinessWeek April 30, 2007 Javers & Dunham	Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports.
Wired January 19, 2009 Evan Ratliff	The Wired Presidency: Can Obama Really Reboot the White House? Turning his innovative campaign and transition into Government 2.0 won't be easy.
BusinessWeek April 21, 2011 John McCormick	Obama Fires Up His Campaign Cash Machine Obama's 2012 campaign is asking top bundlers to increase their goals by at least 40 percent, to $350,000 this year.
On Wall Street October 1, 2011 Kevin Wack	Big Banks Shift Campaign Cash Away from Obama In 2012 So far in the 2012 race, the six largest U.S. banks have switched sides in a dramatic way since 2008, giving far more money to GOP hopeful Mitt Romney than they are to the sitting president.
Salon.com June 16, 2000 Alicia Montgomery	The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder.
Global Services June 30, 2008 Imrana Khan	The Pro-outsourcing Candidate of the Year 2008 Offshoring destinations, especially China and India, have been attracting many projects from American multinationals, which results job losses in the U.S. Therefore, the candidates often use offshoring as a tool to win the election. But who is the pro-outsourcing candidate of them all?
InternetNews October 30, 2008 Mike Elgan	The Internet's Newest Danger: Election Addiction The Internet enables other addicts to indulge in their addictions.
Fast Company John Paul Titlow	Rand Paul Got Stung By YouTube's Copyright Algorithm Not long after announcing his candidacy for 2016, the Republican senator was hit with a DMCA takedown notice.
Global Services December 2, 2008 Sam Kramer	Outsourcing Under the Obama Administration Equity analysts and industry participants are attempting to determine the likely extent and impact the Obama administration will have on the industry's and companies' fortunes.
Information Today February 2008 Michael Baumann	The Wired Bunch: Ranking the E-Candidates Ratings of the 13 remaining major party candidates on how well they're using the web to campaign and how each of them might affect the internet from the White House.
InternetNews November 5, 2008 Christopher Saunders	Who Will Be Obama's CTO? One highly touted area of President-elect Barack Obama's platform has been his pledge to appoint a chief technology officer for the nation. At least one observer thinks Google's Eric Schmidt could be tapped.
Entrepreneur August 2007 Joshua Kurlantzick	The Race Is On What might the presidential candidates do for you? The primaries are approaching and all the leading candidates will be attempting to woo small businesses, but with different approaches.
Fast Company November 22, 2011	The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Search Engine Watch April 8, 2010 Manny Rivas	Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.
BusinessWeek October 16, 2006 Jon Fine	On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV.
Popular Mechanics September 11, 2008	Popular Mechanics Puts Obama on the Cover ... Sort of After a comment made by Senator Barack Obama on Late Night with David Letterman, the editors concede to his wish to appear on the cover of the magazine.
Search Engine Watch November 6, 2008 Sage Lewis	Obama's Link Strategy Fuels Election Victory Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics?
Registered Rep. January 7, 2008	If Candidates Were Stocks An amusing perspective of the presidential campaign; if each of the major candidates were traded like a stock, which company would best describe them?
Entrepreneur May 2007 Catherine Seda	Visual Appeal How to add video to your site.
Salon.com November 2, 2000 Anthony York	"Get on your broomstick and go home!" Hillary Clinton, the woman conservatives love to hate, takes her suddenly close campaign into its final days.
BusinessWeek June 16, 2011 Mike Dorning	Stuck in Jobs: The New Swing Voters If President Obama wants to keep his job, Americans may first have to feel more confident about quitting theirs.
Salon.com August 24, 2000 Alicia Montgomery	Al Gore's wonder years Was the vice president more interested in playing house with Tipper than in a career in politics? Ad experts deconstruct the latest campaign spots.