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Search Engine Watch
October 16, 2008
Erik Qualman |
Obama is Winning the Internet War Election Day in the U.S. is fast approaching and it's anyone's guess who will win... or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business.   |
InternetNews
September 4, 2008
Kenneth Corbin |
McCain, Obama and a Polarized Online Media New Web analyses give more dimension to media treatment of presidential candidates. |
InternetNews
February 5, 2008
Kenneth Corbin |
Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today. |
Search Engine Watch
June 13, 2008
Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
HBS Working Knowledge
November 12, 2008
John Quelch |
The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well. |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
InternetNews
October 20, 2008
Jeff Goldman |
Mr. Wi-Fi Goes to Washington? Obama's and McCain's policies regarding wireless technology and the Internet may not be front and center in media coverage of their campaigns, but their differences are worth a look. |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
Investment Advisor
October 2008
Melanie Waddell |
And the Winner Is... A refresher course on the Presidential candidates positions of importance to the financial services industry. |
InternetNews
April 10, 2009
Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
InternetNews
October 23, 2008
Kenneth Corbin |
Report Says Leftward Tilt Online For Dems Election frenzy grips the Web, but several research firms identify a left-leaning tilt. |
InternetNews
December 27, 2007
Nicholas Carlson |
Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future. |
Chemistry World
October 2008
Rebecca Trager |
The winning chemistry As the US prepares for its presidential election, the author looks at where each candidate stands on science |
InternetNews
November 4, 2008
Kenneth Corbin |
Total Coverage: Tracking the Online Election In an online election frenzy like we've never seen, the Internet is shedding its fringe-media status. |
Search Engine Watch
November 17, 2008
Erik Qualman |
President 2.0 Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. |
On Wall Street
October 1, 2011
Kevin Wack |
Big Banks Shift Campaign Cash Away from Obama In 2012 So far in the 2012 race, the six largest U.S. banks have switched sides in a dramatic way since 2008, giving far more money to GOP hopeful Mitt Romney than they are to the sitting president. |
InternetNews
December 30, 2008
Erin Joyce |
Obama Voters Want More Interaction Pew survey finds that a bulk of Obama voters want to stay connected with their president-elect as he begins to govern. Will their expectations be dashed? |
Pharmaceutical Executive
October 1, 2008
Walter Armstrong |
The Drug Vote '08 A head-to-head comparison of the Drug Vote '08 |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
InternetNews
October 31, 2008
Kenneth Corbin |
Where Do McCain and Obama Stand on Tech? With four days to go until the election, do you know the candidates' stances on key IT issues? |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
Popular Mechanics
August 25, 2008 |
Obama, McCain Scout High-Tech Homeland Revamp Here is a breakdown of each candidate's positions on homeland security. |
Entrepreneur
October 2008
Andrea Cooper |
Why This Election Matters To You McCain and Obama weigh in on health care, taxes and the economy. |
HBS Working Knowledge
May 21, 2008
John Quelch |
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising. |
InternetNews
April 16, 2009
Kenneth Corbin |
Pew: 2008 Election Broke Record for Political Web New study quantifies groundswell of online interest in the political process. |
Reason
May 2007
David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
Salon.com
October 21, 2000
Jake Tapper |
McCain's awkward embrace of Bush Preparing to stump for the Texas governor, he becomes sick to his stomach -- as do some of his supporters... |
CIO
September 30, 2008
Grant Gross |
Where the Candidates Stand on Five Technology Issues The 2008 presidential election gives CIOs and other IT executives a choice of Republican nominee Senator John McCain and Democratic nominee Senator Barack Obama who are both interested in technology-related issues. |
BusinessWeek
June 23, 2011
Diane Brady |
Win a Dinner with Obama To balance big-dollar galas, the President's re-election campaign raffles one meal with regular folks. |
Popular Mechanics
September 4, 2008
Barbara S. Peterson |
McCain and Palin Chart Separate Course From Obama on Aviation From jump starting an air traffic control bill to dealing with job cuts due to higher fuel costs, experts break down how Obama and McCain would try to modernize the FAA and get families home for the holidays on time. |
InternetNews
March 20, 2009
David Needle |
Hulu a Big Gainer in Latest comScore Stats February traffic was softer than other months, but stats show tax prep and Valentine's Day a key driver for some sites. |
InternetNews
March 16, 2007
Nicholas Carlson |
The Wired War Room The wired war room is now a requirement in politics, and campaigns can't afford to be merely aware of the Internet anymore. Republican presidential candidate Mitt Romney and his campaign found out why. |
InternetNews
April 11, 2007
Nicholas Carlson |
Obama's Grassroots Sprout at Starbucks What does an online presidential campaign look like when supporters meet offline? |
Information Today
February 2008
Michael Baumann |
The Wired Bunch: Ranking the E-Candidates Ratings of the 13 remaining major party candidates on how well they're using the web to campaign and how each of them might affect the internet from the White House. |
PC Magazine
May 2, 2007
Dan Costa |
In 2008, Vote Viral Video! The upcoming election promises to be nasty thanks to the Internet and technology. |
BusinessWeek
April 30, 2007
Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. |
Search Engine Watch
April 17, 2008
Liana Evans |
Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different. |
BusinessWeek
March 17, 2011
Jonathan D. Salant |
The Republican Money Primary Begins Republican Presidential hopefuls haven't declared their candidacies, but the competition for top fundraisers, known as bundlers, has begun. |
BusinessWeek
October 23, 2006
Sarah Lacy |
Web Numbers: What's Real? Competing methods of measuring traffic online leave advertisers, investors, and even Net companies almost flying blind. |
InternetNews
November 20, 2009 |
Facebook Becoming Online Video Hub New analysis from Nielsen points to growing popularity of social sites as video destinations. |
The Motley Fool
October 6, 2008
Rick Aristotle Munarriz |
McCain and Obama's Infinite Playlist McCain and Obama have more in common than the inevitable round of negative ads would seem to suggest. Friday's $700 billion bailout? They were both for it. |
InternetNews
May 15, 2009
David Needle |
Google Edges Up in Search The big get bigger in the latest comScore stats, while Facebook also gets some good news. |
Search Engine Watch
March 26, 2008
Greg Jarboe |
Is Google Not So Portal-Like After All? Search Engine Strategies panelists reveal data that raise new questions about universal search results on Google of interest to search engine optimization marketers. |
Search Engine Watch
January 2, 2008
Herndon Hasty |
SEO for President The sites of major candidates and minor players on both sides of the aisle show glaring holes in search strategy. |
InternetNews
October 14, 2009 |
Twitter Growth Plateaus, Facebook Continues Surge Latest comScore data suggests Twitter's unique visitor count has hit the skids. |
Fast Company
December 1, 2007
Robert Scoble |
Stars, Stripes, and Social Media What you can learn from the presidential candidates and their Web strategies. |
Search Engine Watch
February 29, 2000
Danny Sullivan |
Can You Find Your Candidate? If search engines could vote in the upcoming US Presidential elections, it would be a race between Democrat Bill Bradley and Republican John McCain, rather than frontrunners Democrat Al Gore and Republican George W. Bush. After all, a survey of 18 major search engines shows that you are far more likely to find the official candidate web sites of Bradley and McCain than those of Gore and Bush. |
Wired
January 19, 2009
Evan Ratliff |
The Wired Presidency: Can Obama Really Reboot the White House? Turning his innovative campaign and transition into Government 2.0 won't be easy. |
InternetNews
October 2, 2008
Kenneth Corbin |
Palin, Ifill and The Web's Countdown to Debate Latest VP controversy comes on the eve of the debate, and everyone's got an opinion. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
