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HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.   |
HBS Working Knowledge
November 12, 2008
John Quelch |
The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well. |
Pharmaceutical Executive
February 1, 2013
Stan Bernard |
Why Product Lifecycle Management Fails Pharma: Time for a Rethink? Pharma professionals adopting the "Drug Life Optimization" approach can wrest more value through strategies that build and promote a drug's brand franchise through its entire lifespan, not simply the product lifecycle. |
BusinessWeek
April 30, 2007
Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
InternetNews
September 5, 2008
Kenneth Corbin |
Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count. |
Search Engine Watch
November 17, 2008
Erik Qualman |
President 2.0 Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. |
Reason
May 2007
David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
On Wall Street
October 1, 2011
Kevin Wack |
Big Banks Shift Campaign Cash Away from Obama In 2012 So far in the 2012 race, the six largest U.S. banks have switched sides in a dramatic way since 2008, giving far more money to GOP hopeful Mitt Romney than they are to the sitting president. |
Chemistry World
October 2008
Rebecca Trager |
The winning chemistry As the US prepares for its presidential election, the author looks at where each candidate stands on science |
PC Magazine
May 2, 2007
Dan Costa |
In 2008, Vote Viral Video! The upcoming election promises to be nasty thanks to the Internet and technology. |
Information Today
October 1, 2012
Paula J. Hane |
Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012. |
American History
December 2007 |
Letter From American History Over the course of the next 12 months a presidential election unlike any we've seen in American history is likely to unfold. |
Search Engine Watch
June 13, 2008
Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
InternetNews
March 16, 2007
Nicholas Carlson |
The Wired War Room The wired war room is now a requirement in politics, and campaigns can't afford to be merely aware of the Internet anymore. Republican presidential candidate Mitt Romney and his campaign found out why. |
InternetNews
February 5, 2008
Kenneth Corbin |
Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today. |
BusinessWeek
June 19, 2008
Michael Mandel |
Job One for McCain or Obama: Jobs As Barack Obama and John McCain move into the next stage of the Presidential campaign, there's one economic question they won't be able to escape: What should Washington do to reverse the decline in manufacturing jobs? How each candidate answers that question might help decide which one wins. |
On Wall Street
September 1, 2012
Elizabeth Wine |
Predicting the Presidential Election with the Rise in the S&P 500 With a few months to go in the presidential campaign, pundits are poring over every scrap of new economic data-notably, unemployment-for a clue as to whether President Barack Obama will be reelected. But the best predictor, many say, is the stock market. |
InternetNews
October 20, 2008
Jeff Goldman |
Mr. Wi-Fi Goes to Washington? Obama's and McCain's policies regarding wireless technology and the Internet may not be front and center in media coverage of their campaigns, but their differences are worth a look. |
Reason
Aug/Sep 2000
James V. DeLong |
Free Money Campaign finance "loopholes" are the best part of the system. |
InternetNews
April 10, 2009
Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
Entrepreneur
August 2007
Joshua Kurlantzick |
The Race Is On What might the presidential candidates do for you? The primaries are approaching and all the leading candidates will be attempting to woo small businesses, but with different approaches. |
Reason
November 2006
David Mark |
Attack Ads Are Good for You! In praise of negative campaigning. |
Pharmaceutical Executive
January 1, 2009
Stan Bernard |
Pharma vs. Pharma The most successful pharmaceutical companies will be those that can transform as the industry itself transforms. |
AskMen.com
Scott Farris |
Almost President Why defeat could be the best thing to happen to you. Here is an excerpt from "Almost President," which will be released on December 6th. |
InternetNews
December 30, 2008
Erin Joyce |
Obama Voters Want More Interaction Pew survey finds that a bulk of Obama voters want to stay connected with their president-elect as he begins to govern. Will their expectations be dashed? |
Salon.com
March 30, 2001
Suzy Hansen |
Let them spend millions Campaign finance reform stifles grass-roots organizing and harms American politics, says a member of the Federal Election Commission.... |
InternetNews
October 23, 2008
Kenneth Corbin |
Report Says Leftward Tilt Online For Dems Election frenzy grips the Web, but several research firms identify a left-leaning tilt. |
The Motley Fool
June 13, 2011
Brian Stoffel |
This Is the Best Metric to Predict the Winner of the White House While millions of dollars are spent vying for your attention -- and your vote -- the Dow is a great indicator of a candidate's success. |
The Motley Fool
July 29, 2008
Tristan Heinrich |
Could the Election Ruin Your Investments? How can you prepare your portfolio for the coming administration? Read on for ideas. |
Search Engine Watch
November 6, 2008
Sage Lewis |
Obama's Link Strategy Fuels Election Victory Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics? |
InternetNews
April 16, 2009
Kenneth Corbin |
Pew: 2008 Election Broke Record for Political Web New study quantifies groundswell of online interest in the political process. |
InternetNews
December 27, 2007
Nicholas Carlson |
Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future. |
Salon.com
June 5, 2000
Andy Sullivan |
Ralph "The Body" Nader? Jesse Ventura's ad man talks about how he would sell his next prospective client -- the Green Party presidential candidate. |
IEEE Spectrum
February 2012
Marisa Plumb |
Dream Jobs 2012: P2P Politics Ever since the Obama campaign, former AOL executive Jascha Franklin-Hodge has been using the Web to improve political campaigning |
Pharmaceutical Executive
October 1, 2008
Walter Armstrong |
The Drug Vote '08 A head-to-head comparison of the Drug Vote '08 |
The Motley Fool
April 3, 2007
Rick Aristotle Munarriz |
Vote MySpace in '08 Hail to the cyberspace chief. The social-networking site will hold its own presidential primary come January. Has the Internet really come so far that it can alter the landscape of an election by being the first vocal read on the nation's pulse? |
The Motley Fool
November 7, 2011
Morgan Housel |
1 Year From Election Day: It's the Economy, Stupid Let the countdown begin. |
InternetNews
September 19, 2008
Erin Joyce |
Web 2.0: Political Opinion 'on Steroids' Social media is putting its stamp on the intersection of technology and politics. |
Reason
July 2001
Michael W. Lynch |
Prof. Smith Goes to Washington Federal Election Commission member Bradley A. Smith takes on campaign finance laws... |
HBS Working Knowledge
January 17, 2008
John A. Quelch |
If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing. |
InternetNews
November 2, 2004
Roy Mark |
Net Politics '04: Proving Pundits Wrong Americans go to the polls today as the Internet flexes its greatest influence yet over the public debate. |
ifeminists
March 16, 2008
Carey Roberts |
Obama or Clinton? White Men Will Decide Minority groups are voting with fairly predictable results. However, the white male vote may swing to either Obama or Clinton. |
Global Services
June 30, 2008
Imrana Khan |
The Pro-outsourcing Candidate of the Year 2008 Offshoring destinations, especially China and India, have been attracting many projects from American multinationals, which results job losses in the U.S. Therefore, the candidates often use offshoring as a tool to win the election. But who is the pro-outsourcing candidate of them all? |
BusinessWeek
April 21, 2011
John McCormick |
Obama Fires Up His Campaign Cash Machine Obama's 2012 campaign is asking top bundlers to increase their goals by at least 40 percent, to $350,000 this year. |
Inc.
January 2008
Clay Risen |
Political Animals This year, several campaigns are relying on entrepreneurs to play key roles, from campaign manager to battleground-state fundraiser. What do the entrepreneurs bring to these campaigns, and what do they get out of the brush with big-time politics? Here's a look at eight business owners in the arena. |
Salon.com
August 18, 2000
Jake Tapper |
"Gore is in the right place" Democratic strategist Tad Devine previews Al Gore's nomination speech and defends his candidate, who's been lagging behind George W. Bush in polls. |
Reason
May 2004
Charles Paul Freund |
Backstage Passes What it takes to run for president in the age of media intimacy. |
BusinessWeek
June 16, 2011
Mike Dorning |
Stuck in Jobs: The New Swing Voters If President Obama wants to keep his job, Americans may first have to feel more confident about quitting theirs. |
Pharmaceutical Executive
February 1, 2014
Stan Bernard |
Product Positioning 2.0 Industry and market transformations have dramatically altered when and how products should be positioned for launch |
