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BusinessWeek May 6, 2010 Mike Dorning	The College Job Market: Tough on Democrats Graduates of the Classes of 2009 and 2010 are hard up for work, and that's eroding their support for Obama and the party.
BusinessWeek June 3, 2010 Mike Dorning	Real Disposable Income: Bad News for Democrats? After tax income is declining for many. That may be a better predictor of how Democrats will fare in midterm elections than unemployment.
HBS Working Knowledge November 12, 2008 John Quelch	The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well.
HBS Working Knowledge January 28, 2015 Dina Gerdeman	Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.
ifeminists March 16, 2008 Carey Roberts	Obama or Clinton? White Men Will Decide Minority groups are voting with fairly predictable results. However, the white male vote may swing to either Obama or Clinton.
BusinessWeek January 20, 2010 Albert R. Hunt	The Democrats' Long Road Back from Massachusetts After Republican Scott Brown's stunning upset, the best President Obama and his party can hope for may be a watered-down health bill with insurance reforms.
Information Today October 1, 2012 Paula J. Hane	Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012.
Reason November 2008 Mangu-Ward et al.	Is There Any Hope For This Man? Assessments of Barack Obama from several libertarians.
The Motley Fool November 7, 2011 Morgan Housel	1 Year From Election Day: It's the Economy, Stupid Let the countdown begin.
Search Engine Watch April 17, 2008 Liana Evans	Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.
BusinessWeek September 6, 2004 Michael J. Mandel	The Economy: Advantage Bush? Maybe. Clinton won reelection in '96 with similar conditions. Yet there are real differences, as well, that could open up opportunities for Kerry. The biggest imponderable is how the labor market does over the next few months
ifeminists July 21, 2009 Carey Roberts	Obama's Betrayal of the Working-Class Male So where did the $787 billion economic stimulus package go wrong?
BusinessWeek July 28, 2003	Welcome to the Amazing Jobless Recovery It will take 340,000 new jobs a month to get back to near-full employment by late 2004. Sadly, there's little chance of that happening
Pharmaceutical Executive October 1, 2011	The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
BusinessWeek April 21, 2011 John McCormick	Obama Fires Up His Campaign Cash Machine Obama's 2012 campaign is asking top bundlers to increase their goals by at least 40 percent, to $350,000 this year.
InternetNews February 5, 2008 Kenneth Corbin	Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today.
BusinessWeek October 14, 2010 Kate Andersen Brower	Joe Biden's Tough Campaigning Job for Obama Joe Biden has one of the hardest jobs in politics this year: selling his boss's economic stimulus package to voters.
InternetNews December 30, 2008 Erin Joyce	Obama Voters Want More Interaction Pew survey finds that a bulk of Obama voters want to stay connected with their president-elect as he begins to govern. Will their expectations be dashed?
BusinessWeek July 15, 2010 McCormick & Dodge	Bloomberg National Poll Shows Obama at Risk Republicans stand to benefit from voters' deep concern about the economy and federal deficit.
Reason May 2007 David Weigel	More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy.
InternetNews April 11, 2007 Nicholas Carlson	Obama's Grassroots Sprout at Starbucks What does an online presidential campaign look like when supporters meet offline?
Search Engine Watch June 13, 2008 Chris Boggs	SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.
BusinessWeek April 8, 2010 Peter Coy	U.S. Economy: The Case for More Stimulus The worst thing about the uptick in hiring? It could undermine a second wave of federal spending that may be needed to stave off a double-dip recession.
On Wall Street October 1, 2011 Kevin Wack	Big Banks Shift Campaign Cash Away from Obama In 2012 So far in the 2012 race, the six largest U.S. banks have switched sides in a dramatic way since 2008, giving far more money to GOP hopeful Mitt Romney than they are to the sitting president.
BusinessWeek November 4, 2010 Tackett & Dorning	Voters to Republicans: Don't Get Too Comfortable The lesson of the midterms may be that voters no longer trust incumbents and are willing to keep shifting the balance of power.
Fast Company April 2008 Ellen McGirt	The Brand Called Obama Win or lose, Barack Obama's rise changes business as usual for everyone. Here's why.
Finance & Development September 2010 Ceyda Oner	Back to Basics: What Constitutes Unemployment? Earlier this year, the International Labor Office announced that global unemployment last year reached the highest level on record. More than 200 million people, 7 percent of the global workforce, were looking for jobs in 2009.
Salon.com November 9, 2002 Eric Boehlert	Did blacks stay home? The Democrats' devastating losses Tuesday may be linked to disenchantment among African-American voters.
BusinessWeek April 30, 2007 Javers & Dunham	Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports.
On Wall Street September 1, 2012 Elizabeth Wine	Predicting the Presidential Election with the Rise in the S&P 500 With a few months to go in the presidential campaign, pundits are poring over every scrap of new economic data-notably, unemployment-for a clue as to whether President Barack Obama will be reelected. But the best predictor, many say, is the stock market.
Search Engine Watch November 17, 2008 Erik Qualman	President 2.0 Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign.
On Wall Street February 1, 2012	Five Questions With Hans Olsen As the Republicans move closer to choosing a candidate to run against President Barack Obama, Hans Olsen talks about his firm's research into the psyche of the American consumer and how investors should look at this year's presidential election.
BusinessWeek October 21, 2010	Races to Watch on Election Night The eight races that will keep you on the edge of your seat.
Inc. January 2008 Clay Risen	Political Animals This year, several campaigns are relying on entrepreneurs to play key roles, from campaign manager to battleground-state fundraiser. What do the entrepreneurs bring to these campaigns, and what do they get out of the brush with big-time politics? Here's a look at eight business owners in the arena.
PC Magazine April 4, 2007 Aaron Dalton	The Digital Road to the White House Running a successful presidential campaign in 2008 means harnessing the power of Web 2.0 and avoiding a YouTube gaffe.
Chemistry World October 2008 Rebecca Trager	The winning chemistry As the US prepares for its presidential election, the author looks at where each candidate stands on science
Finance & Development December 2009 Hyun-Sung Khang	Surviving the Third Wave After the financial and economic crises, a "third wave" is engulfing the labor market, leaving millions without work and changing the course of their lives.
Job Journal September 5, 2010 John Challenger	Career Pros: Job Market Recovery is Stronger Than Many Think Compared to previous recessions, the job market is recovering quickly.
The Motley Fool June 13, 2011 Brian Stoffel	This Is the Best Metric to Predict the Winner of the White House While millions of dollars are spent vying for your attention -- and your vote -- the Dow is a great indicator of a candidate's success.
BusinessWeek October 20, 2003 Alexandra Starr	South Carolina Shakeout For Democratic Presidential contenders, the future may be decided there.
Reason October 2007 David Weigel	Tuning Out the World In the U.S., protectionism takes root in both parties.
HBS Working Knowledge May 21, 2008 John Quelch	Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising.
BusinessWeek March 24, 2010 Albert R. Hunt	A Presidency Restored to Health Obama's improbable win on health-care reform is one for the history books and will boost his credibility
The Motley Fool February 8, 2011 Morgan Housel	Still Waiting (and Waiting) for Jobs to Return Two more reasons it's going to be a long, painful wait for jobs.
BusinessWeek October 4, 2004 Robert J. Barro	Why Are the Dems Griping About Jobs? As the election nears, a fair assessment is that the U.S. economy is actually doing well and that jobs are being created at a pretty fair clip.
BusinessWeek September 24, 2009 Peter Coy	Why Paychecks Could Shrink High unemployment and low inflation may lead to a decline in pay -- and that could slow the recovery.
BusinessWeek November 25, 2009 Jane Sasseen	The Slow Road to Jobs In recent recessions, employment has taken longer and longer to return. Why this lag may be the longest
BusinessWeek February 23, 2004 Richard S. Dunham	For The Dems, "Fired Up" Won't Cut It Democrats are committed to winning in November. Polls show that most unaligned voters like Bush personally, but have serious policy disagreements with him.
BusinessWeek August 16, 2004 Dunham & Miller	Doing The Swing-State Shuffle Bush and Kerry tailor their appeals to the economies of states they're wooing.
InternetNews September 5, 2008 Kenneth Corbin	Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count.