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HBS Working Knowledge
May 21, 2008
John Quelch |
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising.   |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
PC World
September 6, 2002
Liane Cassavoy |
Apple Makes a Pitch to Switch Apple is trying to lure Windows users with its latest ad campaign -- but is it convincing users to move to a Mac? |
InternetNews
September 19, 2008
David Needle |
The Many, The Proud, The PCs Buh-bye Jerry. Microsoft shifts gears with its own 'I'm a PC' campaign. |
PC Magazine
May 2, 2007
Dan Costa |
In 2008, Vote Viral Video! The upcoming election promises to be nasty thanks to the Internet and technology. |
PC Magazine
February 14, 2007
Sascha Segan |
The iPhone: Mac or iPod? The Apple iPhone will change the way people use their cell phones. The question is, will it be the new Mac or the new iPod? |
The Motley Fool
June 1, 2005
Steven Mallas |
PepsiCo Loses Its Edge Say goodbye to low-carb Pepsi Edge. Will Coca-Cola's C2 soon follow? |
The Motley Fool
July 19, 2011
Matt Koppenheffer |
Coca-Cola's Earnings: Enjoy. Coca-Cola's second-quarter earnings topped analysts' estimates on strong global growth. |
Search Engine Watch
April 17, 2008
Liana Evans |
Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different. |
InternetNews
April 11, 2007
Nicholas Carlson |
Obama's Grassroots Sprout at Starbucks What does an online presidential campaign look like when supporters meet offline? |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
The Motley Fool
January 26, 2006
Alyce Lomax |
2006: Year of the Apple? Are Apple investors' high-growth days over, or are they just getting started? |
The Motley Fool
June 8, 2004
Nathan Parmelee |
Coca-Cola C2: the Real Thing? Coca-Cola's new middle-of-the-road carb beverage is also middle of the road in taste. |
InternetNews
January 13, 2006
David Needle |
A Funny Path to Today's Apple? Here are a few of the key moments in the 30-year history of Apple that stand out. |
BusinessWeek
April 16, 2007
Edwards & Crockett |
New Music Phones--Without The i The names of two new phones say it all: UpStage and enV. |
The Motley Fool
January 10, 2007
Tim Beyers |
Goodbye, Apple Computer Exchanging Apple Computer for Apple, Inc. can only mean one thing: new consumer-electronics siblings for the Mac are on the way, including the iPhone. Investors bid the stock up more than 12% on the news. |
Wired
December 22, 2008
Steven Levy |
25 Years of Mac: From Boxy Beige to Silver Sleek Here's what's amazing about the Mac as it turns 25, a number that in computer years is just about a googolplex: It can look forward. |
The Motley Fool
December 7, 2011
John Maxfield |
Profiting From the Irrationality of Others Humans do not behave rationally -- in fact, many times, they behave irrationally. Would knowing this change your investment strategies? |
The Motley Fool
February 11, 2004
Alyce Lomax |
Is Coke Capped? Are the flagship brands in refreshment getting stale here at home? |
InternetNews
January 7, 2009
Andy Patrizio |
The (Redmond) Empire Strikes Back Microsoft brings back its 'Apple Tax' whisper campaign, claiming Macs are essentially glorified PCs with a very expensive paint job. |
The Motley Fool
February 17, 2009
Rich Smith |
Coke vs. Pepsi? Both Are Long-Term Losers While these stocks are fine in moderation, you shouldn't binge on either. |
BusinessWeek
June 23, 2011
Diane Brady |
Win a Dinner with Obama To balance big-dollar galas, the President's re-election campaign raffles one meal with regular folks. |
The Motley Fool
September 29, 2006
Ryan Fuhrmann |
Foolish Face-Off: Battle of the Soda Giants How do Pepsi and Coca-Cola rate, based on their numbers and their advertising slogans? Investors, take note. |
ifeminists
November 6, 2007
Carey Roberts |
Hillary Flips over her Debate Flop What are we to make of a presidential candidate who portrays herself as strong and independent, a courageous exemplar to the members of her gender -- but at the first hint of criticism collapses as the pitiable victim of gender politics? |
PC Magazine
July 2, 2008
Sascha Segan |
The Return of Ma Bell We're headed for a future with only two wireless phone companies. |
HBS Working Knowledge
November 12, 2008
John Quelch |
The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well. |
The Motley Fool
April 30, 2008
Anders Bylund |
The Next iPhone Might Lack Locks Will the next iteration of Apple's iPhone be sold through multiple carriers? How will this affect AT&T? |
The Motley Fool
November 25, 2008
Tim Beyers |
Apple Still Hates Microsoft Apple now outpaces Microsoft in net cash and liquid assets by almost $7 billion. The iPod and the iPhone must be exactly as big as we all thought. |
PC Magazine
February 26, 2009
Sascha Segan |
iPhones for Verizon? iPhones for Everyone! Of course Apple wants to bring the iPhone to Verizon. There's just one big hitch. |
The Motley Fool
April 12, 2005
W.D. Crotty |
Carrying out Pepsi Bottling's Plan First-quarter earnings are down, but the outlook for the whole year is positive. At 16 times projected 2005 earnings, the stock seems fairly valued. |
The Motley Fool
March 9, 2004
Alyce Lomax |
Pepsi's Cutting Edge? PepsiCo's been showing a lot of get-up-and-go lately, quickly moving to revamp its products as consumer appetites evolve. According to the company today, it plans to launch a mid-calorie, mid-carbohydrate soda, called Pepsi Edge, this summer. |
The Motley Fool
November 30, 2007
Tim Beyers |
Does Apple Need to Be Cheap? Is Apple overvalued? Read on to see why one analyst thinks it is not. |
The Motley Fool
March 16, 2005
Alyce Lomax |
Diet Pepsi Is It Pepsi makes its diet version its flagship cola. |
The Motley Fool
February 21, 2007
Ryan Fuhrmann |
It's a Matter of Taste: Pepsi vs. Coca-Cola Comparing and contrasting the beverage giants, from an investor's perspective. |
BusinessWeek
March 1, 2004
Foust & Grow |
Coke: Wooing The TiVo Generation The cola giant's quest for brand loyalty is leading it away from 30-second TV spots. Coke is luring young buyers with lounge areas promoting their products. |
Search Engine Watch
September 24, 2008
Kevin Ryan |
I'm a PC, What Are You? Apple is trying to connect with the rest of the world via great ad campaigns. However, if you can't connect with your audience in the real world, you're flushing all your marketing efforts right down the drain. |
The Motley Fool
August 2, 2006
Alyce Lomax |
Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors. |
HBS Working Knowledge
July 25, 2007
Julia Hanna |
HBS Cases: The Evolution of Apple Apple has an undeniable hit with the iPod, yet faces the question of whether the growth of that business and Apple overall can be sustained. |
The Motley Fool
February 3, 2004
Tim Beyers |
Apple Defends Its iLife Apple Computer may have finally found a market niche it can dominate. But can it become the newest consumer electronics giant? While the long-term outlook may be uncertain, the short term at least is looking pretty healthy. |
The Motley Fool
May 22, 2007
Anders Bylund |
A Tale of 2 Idols, 2 Sodas The "American Idol" finalists look a lot like soft drink companies, don't you think? Investors, here is the parallel to Coca-Cola and Pepsi. |
The Motley Fool
December 14, 2006
Rich Smith |
Dueling Fools: Apple Bear Rebuttal Apple's not a terrible company to invest in -- it's just priced too high. |
BusinessWeek
September 29, 2003 |
Steve Jobs, Apple Apple has broken the logjam and made it possible for the music industry to successfully sell tunes on the Web. |
InternetNews
December 17, 2008
David Needle |
Apple to Macworld: Drop Dead The decision to drop out of Macworld Expo doesn't bode well for the Mac community. |
The Motley Fool
April 27, 2005
Alyce Lomax |
Apple: Think Difficult It's easy to like Apple, but what if the company's making it harder all the time? |
Fast Company
Peter Wade |
Basta! Hillary Clinton Is #NotMyAbuela, Twitter Says The Clinton post sparked a backlash on Twitter, as ham-handed political maneuvers are wont to do, and Hispanic users showed their umbrage with the hashtag #NotMyAbuela. |
The Motley Fool
June 22, 2006
Alyce Lomax |
Reaching Beyond Apple's Core Best Buy's experiment opens up the idea that Apple's Macs may find more mainstream appeal. That would be good news for investors, especially since some are beginning to wonder if Apple's incredible run with iPods is starting to lose momentum. |
The Motley Fool
August 9, 2011
John Grgurich |
1 Stock Knocking Out the Competition Have a Coke and smile. Because if you're a Coca-Cola investor, there's every reason to. |
The Motley Fool
September 27, 2004
Rick Aristotle Munarriz |
All I Wanted Was a Pepsi Pepsi is ready to post earnings; let's hope it doesn't follow in Coke's footsteps. |
Search Engine Watch
June 13, 2008
Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
The Motley Fool
February 23, 2004
Ben McClure |
Pepsi Wins the Challenge A closer look behind the numbers says that Pepsi, not Coke, is it. |
