| Similar Articles |
|---|
 |
HBS Working Knowledge
November 12, 2008
John Quelch |
The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well.   |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
Search Engine Watch
April 13, 2010
Mark Hanson |
Labour's View: Social Media and the New World of U.K. Political Campaigns Technology has enabled people to organize for themselves, find people who share their interests, talk back, and find new authority figures. A successful campaign by any political party needs to recognize this. |
Wired
January 19, 2009
Evan Ratliff |
The Wired Presidency: Can Obama Really Reboot the White House? Turning his innovative campaign and transition into Government 2.0 won't be easy. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
InternetNews
December 30, 2008
Erin Joyce |
Obama Voters Want More Interaction Pew survey finds that a bulk of Obama voters want to stay connected with their president-elect as he begins to govern. Will their expectations be dashed? |
The Motley Fool
November 7, 2008
Hanson & Weisshaar |
Will Obama End Global Trade? Emerging economies react to the U.S. election. |
Search Engine Watch
November 17, 2008
Erik Qualman |
President 2.0 Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. |
AskMen.com
November 12, 2013 |
At What Point Does Perception Of Weakness Become Reality? While George W. Bush earned plenty of derision when he famously declared himself to be "the decider," the American public also hasn't liked Obama looking like anything but. |
BusinessWeek
April 21, 2011
John McCormick |
Obama Fires Up His Campaign Cash Machine Obama's 2012 campaign is asking top bundlers to increase their goals by at least 40 percent, to $350,000 this year. |
Fast Company
April 2009
Ellen McGirt |
How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign Chris Hughes, today only 25 years old, helped create two of the most successful startups in modern history, Facebook and the Barack Obama campaign. |
Pharmaceutical Executive
March 1, 2009
Sander Flaum |
Learning From Fast-Action Obama Our new president came in with a 100-day plan. His execution may be less than perfect, but his make-change approach inspires confidence. |
BusinessWeek
November 18, 2010
Kate Andersen Brower |
Why Obama Keeps Mentioning China With a GOP-led House likely to push spending cuts, he sees China as a good rallying issue for U.S. spending policy. |
Reason
November 2008
Mangu-Ward et al. |
Is There Any Hope For This Man? Assessments of Barack Obama from several libertarians. |
IndustryWeek
October 1, 2008
David Blanchard |
Taking Care of Business: The Great Debate Where do McCain and Obama stand on key manufacturing issues? |
Reason
October 2008
David Weigel |
Obama's Wars Liberal interventionism makes a comeback |
InternetNews
September 5, 2008
Kenneth Corbin |
Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count. |
IndustryWeek
March 17, 2010
Jonathan Katz |
Is EFCA's Time Now? With the Obama administration focused on the economy and health care reform, there's been little movement on the Employee Free Choice Act. Still, unions see the next three years as their window of opportunity. |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
On Wall Street
October 1, 2011
Kevin Wack |
Big Banks Shift Campaign Cash Away from Obama In 2012 So far in the 2012 race, the six largest U.S. banks have switched sides in a dramatic way since 2008, giving far more money to GOP hopeful Mitt Romney than they are to the sitting president. |
Reason
Aug/Sep 2009
Radley Balko |
Unaccountable Obama: So much for transparency "Transparency and the rule of law will be the touchstones of this presidency," Barack Obama promised during his campaign for the White House. |
Search Engine Watch
December 18, 2008
Sage Lewis |
Link Building Strategies in Troubled Economic Times As I study this economy, I've started developing some strategies I'm beginning to live by. I wanted to share those with you here to help you in your link building initiatives and beyond. |
AskMen.com
Ross Bonander |
Success Tips From Barack Obama Obama's success presents a handful of valuable tips every man can apply to his professional life in an effort to help him achieve his goals. |
Chemistry World
October 2008
Rebecca Trager |
The winning chemistry As the US prepares for its presidential election, the author looks at where each candidate stands on science |
Fast Company
April 2008
Ellen McGirt |
The Brand Called Obama Win or lose, Barack Obama's rise changes business as usual for everyone. Here's why. |
Chemistry World
August 29, 2012
Rebecca Trager |
Presidential candidates search for the right chemistry As the US prepares for a presidential election on 6 November, science and research groups appear to backing the current incumbent President Barack Obama. |
BusinessWeek
June 16, 2011
Mike Dorning |
Stuck in Jobs: The New Swing Voters If President Obama wants to keep his job, Americans may first have to feel more confident about quitting theirs. |
BusinessWeek
January 27, 2011
Heidi Przybyla |
Social Security Gets a Reprieve--for Now Obama may put off Social Security reform until a hoped-for second term, unless Republicans take the initiative. |
Reason
February 2009
Greg Beato |
The Successories President Yes, Barack Obama attacked the establishment and he even uttered a wisecrack from time to time. But what the Democrat really scored with was his unflagging commitment to maximally generic uplift. "Yes, we can!" |
InternetNews
January 21, 2009
Kenneth Corbin |
WhiteHouse.gov Revamp Raises Questions New Obama Web site turns heads, raises questions about new administration's tech-savvy. |
Search Engine Watch
April 17, 2008
Liana Evans |
Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different. |
Global Services
December 2, 2008
Sam Kramer |
Outsourcing Under the Obama Administration Equity analysts and industry participants are attempting to determine the likely extent and impact the Obama administration will have on the industry's and companies' fortunes. |
The Motley Fool
November 7, 2008
Jim Mueller |
How Obama Will Affect Your Portfolio Barack Obama was elected the next president of the United States of America on Tuesday night, but Wall Street isn't finished voting yet. |
Search Engine Watch
November 6, 2008
Sage Lewis |
Obama's Link Strategy Fuels Election Victory Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics? |
BusinessWeek
June 23, 2011
Diane Brady |
Win a Dinner with Obama To balance big-dollar galas, the President's re-election campaign raffles one meal with regular folks. |
InternetNews
June 25, 2010 |
Colleges Follow Obama's Lead on Cybersecurity President Obama has made national cybersecurity and online literacy two of the key pillars of both his domestic and national defense platform. Now universities are trying to do their part. |
Reason
January 2009
Matt Welch |
Obama's Numbers The president-elect has promised to make his math add up. Therein lies a glimmer of possibility. |
Energize
Susan J. Ellis |
What's Ahead for 2009 in the Volunteerism Community? Here are several ways that the Obama Administration may impact volunteering in the United States, along with some of my own editorial comments. |
Fast Company
June 1, 2007
Danielle Sacks |
Fast Talk: The Selling of a President: Barack Obama's Secret Weapon Kim Mack helped start one of the largest and most active grassroots Barack Obama groups in the country. Her group is using online social-networking tools to organize and has quickly mushroomed to more than 300 members. |
The Motley Fool
March 8, 2007
Seth Jayson |
Quick Take: The Senator and the Snake Oil How did Barack Obama get mixed up with these lousy stocks? If Obama wants to be taken seriously as a reformer, maybe he ought to hold himself to a higher standard. |
Bio-IT World
February 2007
Kevin Davies |
Obama Declares for Personalized Medicine Barack Obama is one of few members of congress who sees the genomics tidal wave and is doing something about it. Obama may be a Democrat, but drug and biotech industries have reason to hope. |
Investment Advisor
July 2009
Melanie Waddell |
The Great Health Reform Debate President Barack Obama has set an ambitious deadline of October to achieve comprehensive healthcare reform. |
InternetNews
October 20, 2008
Jeff Goldman |
Mr. Wi-Fi Goes to Washington? Obama's and McCain's policies regarding wireless technology and the Internet may not be front and center in media coverage of their campaigns, but their differences are worth a look. |
Pharmaceutical Executive
June 1, 2012
Mark Chataway |
Can Social Media Give Big Pharma Back its Reputation? The industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own. |
BusinessWeek
February 24, 2010
Paula Dwyer |
How the Political Gridlock in Washington Might End Anger at Washington and midterm elections are driving both parties to recalibrate their self-interest. A tentative bipartisanship is emerging. |
Search Engine Watch
June 13, 2008
Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
Finance & Development
March 2011
Lora & Pages |
Face-to-Face with Productivity It is not lack of investment but inefficient production that holds back Latin American incomes. |
The Motley Fool
November 7, 2008
Lomax & Yochim |
What Obama's Spending Plans Mean for Your Portfolio Here's a look at some of the ideas Sen. Obama discussed during his campaign in the area of government spending, fiscal policies, and the national debt -- and the potential implications for investors. |
BusinessWeek
April 30, 2007
Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. |
BusinessWeek
January 27, 2011
Devin Leonard |
Obama and the Chamber Start Over Why is the President suddenly blowing kisses at the Chamber of Commerce's Tom Donahue? |
