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HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.   |
Fast Company
June 1, 2007
Danielle Sacks |
Fast Talk: The Selling of a President: John McCain's Pacemaker Russ Schriefer, credited as one of George W. Bush's main image makers, is part of the five-member advertising team who will be writing and scripting all of John McCain's campaign ads. |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Salon.com
September 20, 2000
Jake Tapper |
Lazio calls Clinton's bluff The New York Senate candidate makes good on a challenge to close a campaign finance loophole. Now he wants Hillary to do the same... |
Salon.com
September 24, 2002
Andrew Sullivan |
The opportunist Al Gore's bitter and negative speech in San Francisco on Monday contained any number of clashes with his previous positions. |
Salon.com
October 25, 2000
Anthony York |
Could Gore lose California? Republicans say yes, most Dems say no. But Clinton's planning a visit to rally the base, just in case... |
Reason
November 2000
Charles Paul Freund |
The New Presidential Identity Nobody ever accused American presidential politics of suffering from too much dignity, but the 2000 election has been a singularly post-labial affair... |
Reason
June 2000
Nick Gillespie |
Albert Agonistes What Gore's winning storyline tells us about politicians |
Salon.com
March 16, 2001
Jake Tapper |
McCain's last stand? As the renegade senator readies his campaign-finance bill, plenty of people are lining up against him -- including his old opponent, the new president. |
BusinessWeek
October 16, 2006
Jon Fine |
On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV. |
Reason
November 2000
Nick Gillespie |
Being Al Gore The "Real" Appeal of The Kiss... |
InternetNews
May 7, 2007
Roy Mark |
CNN to Make Debate Video Available to Public CNN will offer complete footage at conclusion of each debate. |
Reason
January 2001
Michael W. Lynch |
Capital Letters: All Losers' Night In which our man in Washington desperately cruises for losers on Election Night and learns from experts how the new president should---must!---govern... |
Salon.com
July 12, 2000
Jake Tapper |
Bradley, at last The man who labeled Gore a first-class fibber prepares to finally endorse him. |
Salon.com
June 7, 2000
Alicia Montgomery |
Corzine cashes in, and wins The New Jersey millionaire scores a nomination while RepublicanJack E. Robinson gets on base in his race against Ted Kennedy. |
Salon.com
September 29, 2000
Alicia Montgomery |
Bush and Gore dead even Nader's raiders get thrown in jail... McCain burns Bush on campaign finance reform... Lazio and Clinton stay soft on their pledge... Martin Sheen shoots off his mouth.... |
Salon.com
August 2, 2000
Anthony York |
Bush marches in The nominee arrives in Philly and stays on message, saying nothing. Why make news when you're ahead in the polls? |
Reason
December 2008
Matt Welch |
Back to the Barricades Free markets are under attack again. |
Salon.com
October 11, 2000
Alicia Montgomery |
Throwing curveballs at the swing states On the eve of debate No. 2, Bush offers "Big Relief" while Gore peddles tax credits... |
Wired
May 2006
Karen Breslau |
The Ressurection of Al Gore He invented the Internet (sort of). He became President (almost). Now Al Gore has found his true calling: using the power of technology to save the world. |
Reason
November 2000
Virginia Postrel |
Ironic Processing Al Gore is the devil. This line always gets a laugh, but it's not really a joke. I don't mean Gore is literally the Prince of Darkness. I simply mean that he operates according to core principles that work to erode the freedoms of individuals and the progress of the open society... |
Fast Company
July 1, 2007
Ellen McGirt |
Al Gore's $100 Million Makeover Not long ago, he was the butt of jokes -- lockbox, earth tones, a post-election beard. Then he dusted off an old slide show and jumped with both feet into the private sector. The untold story of how an epic loser engineered what may be the greatest brand makeover of our time. |
Reason
April 2009
Katherine Mangu-Ward |
Bush's Second Term: Our Predictions Revisited Pundits, pollsters, and professors look back at their predictions for Bush's second term in office. |
Entrepreneur
July 2004
Nancy Michaels |
Thumbs Up! Rave reviews could be all the advertising you need. |
BusinessWeek
January 13, 2011 |
The Daley Chronicle Bill Daley has worked as a "fixer" for high-profile bosses in business, politics, and the federal government. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
Salon.com
November 27, 2002
Kerry Lauerman |
"Joined at the Heart" by Al and Tipper Gore Heartwarming tales of unconventional families from Mr. and Mrs. Gore? Sounds like the snooze of the year -- but against all odds their new book is endearing and even inspiring. |
Salon.com
April 17, 2002
David Talbot |
Fight or flight? David Brock's expose of the Republican attack machine shows that Democrats have to get serious about fighting back. And that doesn't mean Al Gore's Florida-style fisticuffs... |
InternetNews
November 10, 2008
David Needle |
Al Gore Weighs in on Web 2.0 Former Vice President Al Gore says the Web should be used to help save the Earth. |
Reason
Aug/Sep 2001
Michael W. Lynch |
Check's in the Mail How the tax cut went from impossible to inevitable... |
Reason
December 2000
Michael W. Lynch |
Capital Letters: Stump Speeches In which our man in Washington sees Dick Cheney check into an old folks' home, watches Bush and Gore debate via proxies, and meets good-looking Libertarians with full sets of teeth. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
CIO
June 1, 2004
Elana Varon |
IT on the Campaign Trail The 2004 presidential race may well hinge on which party most effectively exploits data mining tools to get out the vote. |
AskMen.com
Jeff Stone |
Career Lessons From George W. Bush In Bush's new book, he candidly admits to things he wishes he could do over. By taking action, fostering a competent image and holding onto your principles, you can learn from his reflection on his own mistakes -- and avoid them in your own life. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Reason
December 2000
Nick Gillespie |
The AWOL Electorate What we can learn from "vanishing voters": the country's general and substantial lack of interest in who becomes our next president. |
Fast Company
December 2004
Alan Deutschman |
Gore's Text for Innovation W.L. Gore's new rules of business start with breaking the old rules. For example: No ranks, no titles, no bosses... Leading by leading... Celebrating Failure... etc. |
PC Magazine
May 1, 2009
Sascha Segan |
We Are All Media Now Al Gore not able to ban media from CTIA wireless trade show. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Reason
February 2001
Jesse Walker |
Campaign 2000's Real Civics Lesson How this race busts the four greatest election myths... |
ifeminists
June 2, 2004
Carey Roberts |
White Males: Hot Demographic For The 2004 Elections If the Democrats really want to attract the white male vote, they will need to overcome two major hurdles. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Reason
January 2001 |
Capital Letters: Stand By Your Men In which our man in Washington talks to raucous protesters, spies Al Sharpton's corpse, and seeks spiritual guidance from the Falun Dafa... |
Salon.com
September 8, 2000
Alicia Montgomery |
Gore gains poll power The first post-Labor Day polls are out, and they're all good news for Al Gore. Three surveys show Gore slightly ahead of George W. Bush or tied with him.... Plus, execution pace in Texas slows before election day... Cheney missed voting in 14 out of last 16 elections since 1995... |
Reason
Aug/Sep 2000
James V. DeLong |
Free Money Campaign finance "loopholes" are the best part of the system. |
Fast Company
December 2004
Alan Deutschman |
The Fabric of Creativity W.L. Gore, maker of Goretex fabrics, is a strikingly contradictory company. It is a company that has kicked over the rules that most other organizations live by. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Reason
March 2001
Cathy Young |
Many Americas Don't confuse the electoral vote map with the territory... |
Salon.com
January 30, 2002
John W. Dean |
Vote of no confidence A self-described "election junkie" surveys dozens of books about the 2000 presidential contest and arrives at some troubling conclusions... |
