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Salon.com
September 6, 2000
Alicia Montgomery |
Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering.   |
Salon.com
October 25, 2000
Alicia Montgomery |
Texas video massacre The Democratic National Committee shoots -- and scores -- in an attack on Bush's record. Too little, too late? |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
Salon.com
July 28, 2000
Alicia Montgomery |
Bush on the spot The "Yo Quiero Taco Bell" guy, an ex-George editor and others weigh in on one of the GOP front-runner's latest ads. |
Salon.com
October 11, 2000
Alicia Montgomery |
Throwing curveballs at the swing states On the eve of debate No. 2, Bush offers "Big Relief" while Gore peddles tax credits... |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
BusinessWeek
October 16, 2006
Jon Fine |
On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV. |
Salon.com
August 24, 2000
Alicia Montgomery |
Al Gore's wonder years Was the vice president more interested in playing house with Tipper than in a career in politics? Ad experts deconstruct the latest campaign spots. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Reason
November 2000
Nick Gillespie |
Being Al Gore The "Real" Appeal of The Kiss... |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Reason
November 2000
Charles Paul Freund |
The New Presidential Identity Nobody ever accused American presidential politics of suffering from too much dignity, but the 2000 election has been a singularly post-labial affair... |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
InternetNews
November 11, 2009 |
Global Internet Ad Spending Stabilizing: IDC Declines continue, but the research firm looks for recovery in 2010. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
Fast Company
June 1, 2007
Danielle Sacks |
Fast Talk: The Selling of a President: John McCain's Pacemaker Russ Schriefer, credited as one of George W. Bush's main image makers, is part of the five-member advertising team who will be writing and scripting all of John McCain's campaign ads. |
ifeminists
June 2, 2004
Carey Roberts |
White Males: Hot Demographic For The 2004 Elections If the Democrats really want to attract the white male vote, they will need to overcome two major hurdles. |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
Entrepreneur
October 2003
Jerry Fisher |
In Your Face Cross your fingers, hold your breath... and put out ads with no holds barred. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
Entrepreneur
September 2003
Jerry Fisher |
Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
InternetNews
November 22, 2004
Susan Kuchinskas |
Ads Making Overtures in RSS Amid intense discussion over whether advertising has a place in RSS, online ad powerhouse Overture Systems has quietly entered the game. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Inc.
April 1, 2004
Warren Berger |
Dan Wieden - Wieden + Kennedy At 59 years old, Dan Weiden is a successful part of Wieden + Kennedy, the 22 year old ad agency he co-founded. |
Reason
June 2000
Nick Gillespie |
Albert Agonistes What Gore's winning storyline tells us about politicians |
Search Engine Watch
August 18, 2004
Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
