Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

HBS Working Knowledge February 24, 2014 Corstjens & Lal	Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
The Motley Fool April 9, 2007 Mary Dalrymple	Loyalty and Its Rewards Make the most of retailer and travel loyalty programs.
HBS Working Knowledge July 25, 2011 Maggie Starvish	Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops.
CRM October 9, 2015 Leonard Klie	Linkable Networks Launches Shopper Attribution Platform Shopper Attribution helps retailers measure in-store sales driven by digital and social media.
Entrepreneur August 2003 Kim T. Gordon	Sweet Rewards Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
Knowledge@Wharton	Cherry Picking: The Weapon of Choice for Price-conscious Consumers Do cherry pickers -- those consumers who are extremely sensitive to price and go from store to store to pick the best-priced items and leave the rest -- really save a lot of money? A new study finds that they do, and it's enough to justify the extra time and effort.
Bank Technology News July 2008 Glen Fest	Retailers Picking up Tab to Share in Rewards North American cardholders have begun to express frustration with carrying a wallet full of various reward and shopper cards.
CIO June 9, 2009 Jarina D'Auria	Customer Loyalty Program Goes Beyond Discounts and Coupons Grocery chain Haggen encourages customer loyalty by giving shoppers cash back to use for future purchases.
InsideFlyer October 2004	Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason.
CRM November 2015 Leonard Klie	Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members
InsideFlyer September 2011	Shopping for Miles Here's a look at the benefits of mileage mall shopping, the downsides to online shopping and some of the ways you can maximize your earnings from online purchases.
AskMen.com Michael Estrin	12 Ways To Maximize The Way You Earn Miles & Rewards You've probably already joined 'miles and rewards clubs' with more than a few airlines. But just being a member isn't enough. Here are some tips to help you get the most out of those clubs.
CRM February 1, 2007 Evans et al.	Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions.
CRM March 2006 Colin Beasty	Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web.
The Motley Fool October 11, 2005 Rick Aristotle Munarriz	Loyalty Pays at Best Buy The consumer electronics giant is making its customer rewards program a bit more rewarding. What does Best Buy get out of this? Information, of course.
CIO October 15, 2002 Susannah Patton	Food Fight As they struggle for survival against discounters like Wal-Mart, supermarkets turn to IT to make shopping easier, cheaper and more profitable for them.
InsideFlyer May 2009	Frequent Flyer Survey 2009 Loylogic, a reward services provider for loyalty programs, has released the results of a survey conducted during the recent Freddie Awards voting process. Here are the questions and the results.
CRM May 2015 Maria Minsker	10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures
Inc. April 2006 Stephanie Clifford	A Golden Window for Impulse Buying True impulse items should be displayed at the cash register, right? Not necessarily.
HBS Working Knowledge March 8, 2004	Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer.
HBS Working Knowledge October 10, 2011 Lal & Alvarez	Retailing Revolution: Category Killers on the Brink Big-box retailers that are slow to see the tsunami wave of online competition on the horizon stand to be swept away.
Knowledge@Wharton	Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers A common practice, trade promotion involves manufacturers giving cash or a discount to retailers in hopes that the retailer will in turn discount or promote their product to consumers. This arrangement can be a major source of friction between the two parties...
CRM July 2011 Brittany Farb	Smartphone Shopping Sprees on the Rise Half of Americans use their mobile devices to make purchases, study shows.
Real Estate Portfolio May/Jun 2001 Merrie S. Frankel	Neighborhood Shopping Centers vs. the Superstores The expansion of superstores by Wal-Mart, Kmart and Target continues to affect community shopping centers. Despite these challenges, we believe that grocery- and discount-anchored community shopping centers remain stable assets overall...
The Motley Fool November 15, 2007 Kristin Graham	Gift Cards: A Holiday Grinch? The increasing popularity of holiday gift card giving may make consumers happy, but not necessarily retailers.
BusinessWeek November 8, 2004 Louise Lee	Santa's Feeling Strapped This Year Consumer confidence fell in October for the third month in a row. Income growth is sluggish. Energy prices are soaring. And retailers across the country are bracing for what could be a cheerless season.
CRM April 11, 2014 Anurag Kapoor	Data-Driven Marketing Efforts Open New Doors A changing landscape calls for a shift in marketing strategies for retailers.
InternetNews December 6, 2005 Jim Wagner	Online Shoppers Buying it All Online shopping got off to a quick start this holiday season, with e-tailers reporting a consumer spending increase of 24 percent over last holiday season, according to a survey.
CRM July 2014 Sarah Sluis	Are Consumers Willing to Share Private Data? Privacy seekers share demographic and behavior traits, according to IDC.
CRM January 1, 2006 Lior Arussy	Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value.
PC World January 17, 2001 Glenn McDonald	Frequent Clickers: Rewards Lure E-Shoppers Online shops partner to provide loyalty programs that invite you to surf for dollars...
The Motley Fool October 8, 2004 Steven Mallas	Circuit City Gets Carded The electronics retailer enters the co-branded credit card arena with JPMorgan Chase.
The Motley Fool April 14, 2009 Dayana Yochim	Make the Most of Frequent Flier Miles Tips from a seasoned traveler on making your miles take you further.
BusinessWeek January 12, 2004 Gerry Khermouch	This Holiday Season, Shoppers Blinked Unlike last year, retailers held prices firm. It looks as though their strategy paid off.
BusinessWeek January 17, 2005 Roberts, Zellner & Matlack	Let China's Retail Wars Begin Newly unfettered foreign chains could grab more of China's market.
The Motley Fool April 28, 2011 Dan Caplinger	Want Free Money? Jump Through More Hoops American Express announces a big change to its rewards program.
The Motley Fool February 13, 2009 Dan Caplinger	Steer Clear of This Spending Trap With store credit cards, you'll get 10% off now and pay forever -- if you're not careful.
HBS Working Knowledge March 10, 2015 Sean Silverthorne	The Surprising Winners and Losers in the Retail Revolution The growth of ecommerce is creating new leaders in retail while putting many famous brands at risk. Here is part two of our series on the new book, Retail Revolution.
U.S. Banker May 2008 Beth Horowitz	What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties.
BusinessWeek December 15, 2003 Robert Berner	Retailers vs. Buyers: Who Will Blink First? To avoid a cut-price Yuletide, stores have kept stocks low. But consumers await sales.
Bank Systems & Technology June 26, 2006 Nancy Feig	Put It on Debit, Man A new alliance between two payment giants aims to accelerate the use of branded debit cards at merchants across the country.
CRM June 2014 Sarah Sluis	Airline Loyalty Programs in Flux Consumers and airlines rethink their commitments to each other.
InternetNews June 5, 2007 Erin Joyce	Kiosks You Can Carry Motorola puts customers in charge of their marketing messages by handing them new wireless devices at retail points. Will they buy it?
The Motley Fool January 2, 2007 Tom Taulli	Gift Cards: $24.81 Billion and Counting Gift cards could mean strength for retailers in the first quarter.
CIO February 1, 2004 Fred O'Connor	Magic Wand Makes Lines Vanish A cart-mounted computer helps consumers locate and scan goods as part of a Stop & Shop pilot project.
InsideFlyer July 2010	Loyalty Traveler How long can major chains like Hilton, Starwood, Best Western, Marriott and Carlson offer guests deals like two, three, or four stays to earn a free night at any or most hotels in the chain?
CRM May 2011 Koa Beck	Can Mobile Apps Save Customer Loyalty Programs? Most consumers are not active users, study shows, but easing access may spur participation.
InternetNews December 16, 2003 Susan Kuchinskas	E-Tailers Send Shoppers Back to the Mall As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores.
The Motley Fool May 18, 2005 Nathan Slaughter	For Big Lots, a Little Better The closeout retailer posts solid first-quarter results and reaffirms its optimistic full-year outlook.
Bank Technology News April 1, 2008	Consumers Heavily Prefer One Card While many consumers carry a bunch of credit and debit cards, they generally favor one card. Issuers want to know how they can be the preferred card in that person's wallet.