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CRM
November 1, 2006 |
The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc.   |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
InsideFlyer
October 2013 |
60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs. |
BusinessWeek
January 7, 2009
Jack & Suzy Welch |
The Loyalty Fallacy Faithful but marginal employees often think they're safe. Play fair: Enlighten them. |
CRM
June 18, 2015
Michael Cholak |
Just How Important Is Customer Service to Customer Loyalty? It turns out other factors are bigger. But here's why it matters. |
CRM
June 2014
Sarah Sluis |
Airline Loyalty Programs in Flux Consumers and airlines rethink their commitments to each other. |
InsideFlyer
December 2014 |
Loyalty Program Fraud Skift recently reported that 72 percent of airline loyalty programs have fallen victim to fraud. |
InsideFlyer
September 2014 |
InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months. |
The Motley Fool
October 4, 2007
Rich Duprey |
United Taking a Flier With Pensions The airline wants to spin off its loyalty program, though its value could pay for the pensions it foisted on taxpayers. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
CRM
September 1, 2007
Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
CRM
February 25, 2011
Leonard Klie |
Global Coalition Loyalty Program Membership to Top 1 Billion in 2011 Fourteen percent of the world's population belongs to at least one coalition loyalty program. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
InsideFlyer
December 2011 |
60 Seconds with Dario Ambrosini, Vice President, Marketing, ezRez Software, Inc. ezRez Software, Inc. recently announced that it will be launching a new digital wallet product that will allow members of loyalty programs to use their miles and points as currency. |
InsideFlyer
August 2012 |
Wallaby Launches A new website has launched which helps members of loyalty programs get the most miles/points for their credit card purchases -- an easy way to "swipe smarter". |
InsideFlyer
January 2015 |
7 Frequent Flyer Myths Debunked To explore frequent travel myths versus facts, we asked BoardingArea and Prior2Boarding bloggers to share their expertise and added a bit of our own expertise. |
InsideFlyer
October 2004 |
Study: Why Loyal Customers Leave When consumers leave a loyalty/rewards program, most cite the length of time it takes to build up points as the primary reason. |
InsideFlyer
August 2011 |
UA and CO Mileage Plus United Continental Holdings, Inc. has announced that Mileage Plus will be the name of the new loyalty program for the combined United and Continental airlines. |
HBS Working Knowledge
Jim Heskett |
Are Customer Loyalty Initiatives Worth the Investment? How many times have you heard that it costs several times more to attract a new customer than keep an existing one? Or that satisfied, loyal customers become more and more profitable over their lifetime as they purchase new products, updates on old ones, supplies, and services, all the while recruiting others to do the same? |
The Motley Fool
February 11, 2011
Dan Caplinger |
This Sneaky Card Trick May Actually Work Airlines impose new fees, then issue waivers as rewards. By offering to waive fees to cardholders, though, airline rewards cards may suddenly move back to the top of the list for many travelers. |
CRM
March 1, 2005
Jason Compton |
What Price Loyalty? Giveaways can buy transactions, but not necessarily commitment. |
InsideFlyer
April 2014 |
Frequent Flyer Fickleness Just as Web patrons are prone to bounce from one website to another, so do a growing number of frequent flyer program members switch from one program to another. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
CRM
February 1, 2008
Marshall Lager |
The Loyalty Riddle Can marketing overcome the customers who talk about you? |
PHONE+
Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
InsideFlyer
January 2012 |
Mileage Managers to the Rescue A look at time-saving websites that can help you manage your loyalty program currency. |
CIO
October 30, 2015
Stephanie Overby |
7-Eleven takes a big gulp of customer data The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
AskMen.com
Michael Estrin |
12 Ways To Maximize The Way You Earn Miles & Rewards You've probably already joined 'miles and rewards clubs' with more than a few airlines. But just being a member isn't enough. Here are some tips to help you get the most out of those clubs. |
CRM
January 4, 2013
Don Hughes |
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. |
InsideFlyer
March 2009 |
Best Credit Card Deals for 2009 Starwood Preferred Guest credit card was the only co-branded travel loyalty program card to make the list of best credit card deals for 2009. |
InsideFlyer
November 2008 |
Credit Card Choices Seven reasons why affinity cards are better than cash back cards and why they deserve a second look. |
Job Journal
December 9, 2007
Michael Kinsman |
Not Much Loyalty Left Corporate America has reached a lamentable labor-market milestone, with employees eager to change jobs now outnumbering those who plan to stay at their posts. Here are some ways companies can try to rebuild worker loyalty. |
Entrepreneur
July 2007
Gwen Moran |
That Time Again? Loyalty programs remind customers to buy from you. |
IndustryWeek
July 1, 2007
Jonathan Katz |
Trust In The Workplace: By The Numbers Lack of employee trust can seriously impact worker loyalty to a company. |
InsideFlyer
August 2014 |
Proposed IRS Changes and FFPs The IRS is considering changes to the tax code that would tax corporations for loyalty programs whenever a consumer accrues the benefits, rather than when the consumer uses the points or miles or when the points or miles expire. |
InsideFlyer
November 2013 |
60 Seconds We recently had a conversation with Rahul Kucheria, Senior Manager - Loyalty for Qatar Airways and Mark. J. Tedone, Global Practice Head, Airlines for WIPRO Ltd. Kucheria heads the Qatar Airways Privilege Club frequent flyer program. |
InsideFlyer
July 2014 |
Mileage Plan Ranks High The findings of a new survey are not surprising with Alaska and Southwest consistently ranking high in customer satisfaction and US Airways often coming in last. |
Inc.
April 2005
Adam Hanft |
The Case Against Loyalty What's the biggest problem in American business? An excess of loyalty. |
U.S. Banker
April 2006 |
The Difference Between Good and Bad Profits The difference between those companies generating good profits and those producing bad profits can be boiled down to one question: "How likely are you to recommend us to a friend?" Loyalty transforms the economics of business. |
Inc.
February 1, 2010
John Brandon |
An Online Exchange for Frequent-Flier Miles Swap miles with other business travelers on the Global Points Exchange. |
InsideFlyer
June 2009 |
A New Deck of Cards It might be time to take a close look at the way you use your credit card for travel awards. |
InsideFlyer
May 2009 |
Frequent Flyer Survey 2009 Loylogic, a reward services provider for loyalty programs, has released the results of a survey conducted during the recent Freddie Awards voting process. Here are the questions and the results. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
Financial Planning
September 1, 2006
Elizabeth O'Brien |
Clients: Fickle to Faithful A new survey shows just exactly what financial planning clients value -- and what it takes to earn their loyalty. |
InsideFlyer
August 2009 |
Supersize your HawaiianMiles Hawaiian Airlines has joined other airlines in offering members the option to purchase additional miles at a lower cost than buying miles without flying. |
InsideFlyer
May 2013 |
Opening Remarks The exercise of knowing when to hold and when to fold with a loyalty program is often one of emotional hand-wringing that even the veteran frequent flyer such as myself can go through if you are engaged in the value of your currency and benefits like I am. |
CRM
December 2014
Megan Burns |
What Drives a Profitable Customer Experience? Companies that value customers need to let them know. |
