| Similar Articles |
|---|
 |
Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.   |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
Search Engine Watch
May 20, 2010
Price Glomski |
Image Ads in Search - Yep, They Help Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and Sitelinks, and Yahoo's Rich Ads in Search. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
CRM
September 2012
Judith Aquino |
Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software. |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
Search Engine Watch
December 30, 2010
Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. |
Search Engine Watch
September 2, 2010
Melissa Mackey |
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
Search Engine Watch
May 25, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 2 Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
Search Engine Watch
September 20, 2010
Nathan Linnell |
How to Create a Social Media Ad Buy on a Budget With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
CRM
July 14, 2015 |
Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product. |
Search Engine Watch
July 9, 2010
Dan Yomtobian |
Remarketing: Online's Misunderstood Conversion Tool Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers. |
Search Engine Watch
March 25, 2011
Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. |
Fast Company
John Paul Titlow |
At 4 Billion Views A Day, Facebook Video Is Zuckerberg's Next Cash Cow Since last summer, the number of videos watched on Facebook has tripled, now totaling over 4 billion per day. This isn't just a bragworthy metric: It's likely to become a key piece of Facebook's business in the future. |
Search Engine Watch
September 30, 2010
Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. |
Search Engine Watch
June 9, 2010
Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Fast Company
David Zax |
How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it? |
Search Engine Watch
July 23, 2009
Jason Tabeling |
Geo-Targeting Isn't Just for Local Businesses Anymore Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
CRM
February 9, 2012 |
New Social Media Analytics Technology Measures ROI for Retailers AddShoppers lets retailers see which social media users respond to which campaigns. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
Search Engine Watch
May 13, 2010
Melissa Mackey |
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. |
Inc.
February 1, 2010
Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks. |
Search Engine Watch
May 28, 2010
John Lee |
Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success. |
CRM
October 2011
Brittany Farb |
The (Old) Rules Do Not Apply Traditional standards of database marketing will be retailers' downfall |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
The Motley Fool
November 28, 2011
Tim Beyers |
Facebook's Growth Is Just Getting Started Fresh data from social media consultant Sociable Labs says that 50% of e-commerce site shoppers are logged into Facebook when walking the e-aisles. |
Fast Company
September 2015 |
Here's Why Snapchat And Twitter Are Barreling Toward A Social Media Collision Both Snapchat and Twitter have been defined as potential threats to Facebook, but they're really competing against one another. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
Entrepreneur
March 2010
Mikal E. Belicove |
A Community of One's Own Why social CRM may make more sense than Facebook. |
Search Engine Watch
October 29, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
Search Engine Watch
February 1, 2011
Marty Weintraub |
Radical LinkedIn B2B #PPC: Targeting Competitor's Employees A step-by-step LinkedIn PPC targeting tutorial to finger competitors' employees in a tight grid of job titles, geographic location, and places of employment. |
Search Engine Watch
November 25, 2003
Catherine Seda |
Dayparts & Other Search Engine Paid Listings Evolutions When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
Search Engine Watch
May 5, 2008
David Szetela |
Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? |
