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AFP eWire August 23, 2011 |
Making Cause Marketing Count In recent years, for-profit companies have been quick to align themselves with prominent nonprofit brands to enhance their image and increase sales. |
AFP eWire June 6, 2005 |
Americans Prefer Charities and Corporations to Work Together Nearly nine out of 10 Americans now believe that corporations and nonprofits should work together to raise awareness and funding for charitable causes. |
IndustryWeek December 1, 2007 Jonathan Katz |
The Mexican Connection Mexico's workers are most likely to feel engaged at their workplaces. |
The Motley Fool December 29, 2008 Selena Maranjian |
Consumers Cheer and Champion Causes In its second annual survey of 6,000 consumers in 10 nations, the Edelman PR company's "goodpurpose" arm found solid support for corporations' efforts to do good. |
CRM November 2013 Maria Minsker |
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. |
The Motley Fool August 29, 2007 Joseph Khattab |
5 Stocks for the Global Investor Enough procrastinating, already. Go global. Look at these five stocks to get started: 3M, Diageo, Yum! Brands, Hewlett-Packard, and IBM. |
Information Today April 23, 2015 |
Pew Report Collects Opinions on Open Government Data "Americans' Views on Open Government Data," is based on the first national survey designed to benchmark public sentiment about federal, state, and local government initiatives' use of data to "cultivate the public square." |
AFP eWire February 2, 2009 |
Corporate Giving in Flux, But Not Disappearing, Study Shows Though corporate giving levels are predicted to decrease in 2009, many corporations and corporate foundations are holding steady in the amount they plan to give. |
CRM May 2012 Judith Aquino |
There's Value in the Simple Things Customers not only appreciate simplicity; they'll pay more for it too. |
The Motley Fool January 12, 2012 Isaac Pino |
How American Brands Rule the World The best global brands can provide a boost to your portfolio. |
Commercial Investment Real Estate Mar/Apr 2012 Oscar J. Franck Terrazas |
Mexico or Brazil? Investors may be surprised at the comparison of these two countries. |
The Motley Fool October 28, 2011 Jacob Roche |
A Better Way to Invest in Emerging Markets The EGShares Emerging Markets Consumer ETF debuted about a year ago and focuses solely on consumer goods and services companies in emerging markets. |
The Motley Fool August 11, 2010 Andrew Bond |
Dig Into This YUMmy Stock Yum! Brands devours market share in China, India, and other booming regions. |
AskMen.com July 22, 2013 Robert-Jan Broer |
What Men Are Wearing On Their Wrists In Emerging Economies In each country, we investigated which brands are in demand by watch consumers and which of these brands' watches perform best in these countries. We measured the interest in brands and watches over Q1 2013. |
The Motley Fool April 16, 2009 Dan Caplinger |
Where You'll Find the Real Recovery Although U.S. stocks have put on quite a show in the past month, some international markets are bringing even greater returns. |
The Motley Fool May 10, 2011 Shubh Datta |
Wal-Mart Pins Hopes on Brazil's Mighty Potential Wal-Mart is set to invest close to $756 million in the South American giant. |
The Motley Fool December 13, 2006 Jeremy MacNealy |
The Corporation: The New Santa Claus? Perhaps one day, making an investment in a company like ExxonMobil will be akin to making an investment in Earth. |
The Motley Fool June 14, 2008 Chuck Saletta |
Why It Really Is Different This Time America's economy is teetering on the bridge of a recession, yet the price of commodities -- oil in particular -- keeps climbing ever higher. That would have been impossible just a few decades ago. |
The Motley Fool December 12, 2008 Tim Hanson |
The Best Stocks to Buy Today Provided you can be a little bit patient for a profit, the recent economic downturn has provided savvy investors the opportunity to buy up the fastest-growing companies in the fastest-growing parts of the world for cheap. |
CFO September 1, 2012 Rogers & Hyatt |
Looking for Growth in All the Same Places With so many economies pinning their growth prospects to emerging markets, the race for resources - human and otherwise - is certain to intensify. |
Pharmaceutical Executive August 1, 2011 Ben Comer |
Is the 'Emerging Market' a Dated Concept? When it comes to the emerging markets, executing a few key elements of success are more important than ever. |
HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor |
How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions. |
BusinessWeek August 4, 2003 Gerry Khermouch |
America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible. |
InternetNews September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
The Motley Fool October 26, 2010 Matt Koppenheffer |
A U.S. Collapse? Don't Make Me Laugh Despite a lot of scary talk, the U.S. is alive and well. |
CRM June 17, 2010 Mark Johnson |
The Voice of the Customer in the Community What does it mean for loyalty and engagement? |
AFP eWire January 12, 2010 |
Six Types of Wealthy Donors A new study identifies six types of high net worth donors and explains what motivates them to give. |
BusinessWeek October 21, 2010 Douglas MacMillan |
Philanthropy: Causes, the Socially Conscious Network Sean Parker and Joe Green use Facebook to encourage giving on their for-profit startup. |
AFP eWire June 9, 2008 |
Charities See Potential for 'Causes' on MySpace, Facebook The company that created the web application "Causes" reports that the program has raised $2.5 million for 19,445 charitable organizations in the United States. |
CRM May 2015 Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
HBS Working Knowledge July 14, 2003 Cone et al. |
Align Your Brand With a Social Cause Enhancing a brand in the name of a social cause can be tricky, but the reward goes beyond the bottom line. First step: Select a cause aligned with your company's goals. |
Food Processing July 2011 Diane Toops |
Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. |
AFP eWire December 5, 2005 |
New Studies Highlight Regional Differences in U.S. Giving Patterns Two new studies shed fresh light on geographic giving patterns in the United States and reveal that some areas are much more generous than had previously been thought. |
AskMen.com Stephen Pym |
Emerging Markets Crash Just like Americans returning from winter vacations, American dollars are also flying back to the U.S. from warmer climes right now -- which could be bad news for emerging markets. |
On Wall Street October 1, 2008 Milton Ezrati |
The Bric Economies: No Longer a Cornerstone These markets are starting to perform in very different ways, so investors need to step up research efforts to determine the best bets. |
CIO November 15, 2002 Mohanbir Sawhney |
Create Value from Values The purpose of business is greater than profits. |
The Motley Fool November 6, 2007 Saibal Saha |
The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy. |
The Motley Fool May 20, 2010 Jordan DiPietro |
This Number Could Double in 5 Years It's not too late to get in on emerging markets -- the absolute number of investors is still small. |
The Motley Fool December 1, 2008 Nathan Parmelee |
Why I'm Buying Emerging Markets Emerging markets are cheaper, growing faster, and their problems are mostly cyclical, not structural. |
AFP eWire August 6, 2007 |
Giving Priorities Tied to Income Lower- and middle-income donors are far more likely to give to charities that benefit the poor than are upper-income households. |
Science News October 22, 2005 |
Misleading Numbers The "Number Watch" Web site focuses on "misleading" numbers that appear in the media and are often used to promote specific causes. |
The Motley Fool March 10, 2009 Dan Caplinger |
The Brightest Beacon in a Gloomy World Investors fled from the emerging economies in the wake of financial troubles throughout the developed world. This year some of those economies have seen their stocks finally recover somewhat. |