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AFP eWire
August 23, 2011
Making Cause Marketing Count In recent years, for-profit companies have been quick to align themselves with prominent nonprofit brands to enhance their image and increase sales. mark for My Articles similar articles
AFP eWire
June 6, 2005
Americans Prefer Charities and Corporations to Work Together Nearly nine out of 10 Americans now believe that corporations and nonprofits should work together to raise awareness and funding for charitable causes. mark for My Articles similar articles
IndustryWeek
December 1, 2007
Jonathan Katz
The Mexican Connection Mexico's workers are most likely to feel engaged at their workplaces. mark for My Articles similar articles
The Motley Fool
December 29, 2008
Selena Maranjian
Consumers Cheer and Champion Causes In its second annual survey of 6,000 consumers in 10 nations, the Edelman PR company's "goodpurpose" arm found solid support for corporations' efforts to do good. mark for My Articles similar articles
CRM
November 2013
Maria Minsker
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. mark for My Articles similar articles
The Motley Fool
August 29, 2007
Joseph Khattab
5 Stocks for the Global Investor Enough procrastinating, already. Go global. Look at these five stocks to get started: 3M, Diageo, Yum! Brands, Hewlett-Packard, and IBM. mark for My Articles similar articles
Information Today
April 23, 2015
Pew Report Collects Opinions on Open Government Data "Americans' Views on Open Government Data," is based on the first national survey designed to benchmark public sentiment about federal, state, and local government initiatives' use of data to "cultivate the public square." mark for My Articles similar articles
AFP eWire
February 2, 2009
Corporate Giving in Flux, But Not Disappearing, Study Shows Though corporate giving levels are predicted to decrease in 2009, many corporations and corporate foundations are holding steady in the amount they plan to give. mark for My Articles similar articles
CRM
May 2012
Judith Aquino
There's Value in the Simple Things Customers not only appreciate simplicity; they'll pay more for it too. mark for My Articles similar articles
The Motley Fool
January 12, 2012
Isaac Pino
How American Brands Rule the World The best global brands can provide a boost to your portfolio. mark for My Articles similar articles
Commercial Investment Real Estate
Mar/Apr 2012
Oscar J. Franck Terrazas
Mexico or Brazil? Investors may be surprised at the comparison of these two countries. mark for My Articles similar articles
The Motley Fool
October 28, 2011
Jacob Roche
A Better Way to Invest in Emerging Markets The EGShares Emerging Markets Consumer ETF debuted about a year ago and focuses solely on consumer goods and services companies in emerging markets. mark for My Articles similar articles
The Motley Fool
August 11, 2010
Andrew Bond
Dig Into This YUMmy Stock Yum! Brands devours market share in China, India, and other booming regions. mark for My Articles similar articles
AskMen.com
July 22, 2013
Robert-Jan Broer
What Men Are Wearing On Their Wrists In Emerging Economies In each country, we investigated which brands are in demand by watch consumers and which of these brands' watches perform best in these countries. We measured the interest in brands and watches over Q1 2013. mark for My Articles similar articles
The Motley Fool
April 16, 2009
Dan Caplinger
Where You'll Find the Real Recovery Although U.S. stocks have put on quite a show in the past month, some international markets are bringing even greater returns. mark for My Articles similar articles
The Motley Fool
May 10, 2011
Shubh Datta
Wal-Mart Pins Hopes on Brazil's Mighty Potential Wal-Mart is set to invest close to $756 million in the South American giant. mark for My Articles similar articles
The Motley Fool
December 13, 2006
Jeremy MacNealy
The Corporation: The New Santa Claus? Perhaps one day, making an investment in a company like ExxonMobil will be akin to making an investment in Earth. mark for My Articles similar articles
The Motley Fool
June 14, 2008
Chuck Saletta
Why It Really Is Different This Time America's economy is teetering on the bridge of a recession, yet the price of commodities -- oil in particular -- keeps climbing ever higher. That would have been impossible just a few decades ago. mark for My Articles similar articles
The Motley Fool
December 12, 2008
Tim Hanson
The Best Stocks to Buy Today Provided you can be a little bit patient for a profit, the recent economic downturn has provided savvy investors the opportunity to buy up the fastest-growing companies in the fastest-growing parts of the world for cheap. mark for My Articles similar articles
CFO
September 1, 2012
Rogers & Hyatt
Looking for Growth in All the Same Places With so many economies pinning their growth prospects to emerging markets, the race for resources - human and otherwise - is certain to intensify. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2011
Ben Comer
Is the 'Emerging Market' a Dated Concept? When it comes to the emerging markets, executing a few key elements of success are more important than ever. mark for My Articles similar articles
HBS Working Knowledge
September 20, 2004
Holt, Quelch, & Taylor
How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions. mark for My Articles similar articles
BusinessWeek
August 4, 2003
Gerry Khermouch
America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible. mark for My Articles similar articles
InternetNews
September 17, 2009
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. mark for My Articles similar articles
The Motley Fool
October 26, 2010
Matt Koppenheffer
A U.S. Collapse? Don't Make Me Laugh Despite a lot of scary talk, the U.S. is alive and well. mark for My Articles similar articles
CRM
June 17, 2010
Mark Johnson
The Voice of the Customer in the Community What does it mean for loyalty and engagement? mark for My Articles similar articles
AFP eWire
January 12, 2010
Six Types of Wealthy Donors A new study identifies six types of high net worth donors and explains what motivates them to give. mark for My Articles similar articles
BusinessWeek
October 21, 2010
Douglas MacMillan
Philanthropy: Causes, the Socially Conscious Network Sean Parker and Joe Green use Facebook to encourage giving on their for-profit startup. mark for My Articles similar articles
AFP eWire
June 9, 2008
Charities See Potential for 'Causes' on MySpace, Facebook The company that created the web application "Causes" reports that the program has raised $2.5 million for 19,445 charitable organizations in the United States. mark for My Articles similar articles
CRM
May 2015
Maria Minsker
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures mark for My Articles similar articles
HBS Working Knowledge
July 14, 2003
Cone et al.
Align Your Brand With a Social Cause Enhancing a brand in the name of a social cause can be tricky, but the reward goes beyond the bottom line. First step: Select a cause aligned with your company's goals. mark for My Articles similar articles
Food Processing
July 2011
Diane Toops
Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. mark for My Articles similar articles
AFP eWire
December 5, 2005
New Studies Highlight Regional Differences in U.S. Giving Patterns Two new studies shed fresh light on geographic giving patterns in the United States and reveal that some areas are much more generous than had previously been thought. mark for My Articles similar articles
AskMen.com
Stephen Pym
Emerging Markets Crash Just like Americans returning from winter vacations, American dollars are also flying back to the U.S. from warmer climes right now -- which could be bad news for emerging markets. mark for My Articles similar articles
On Wall Street
October 1, 2008
Milton Ezrati
The Bric Economies: No Longer a Cornerstone These markets are starting to perform in very different ways, so investors need to step up research efforts to determine the best bets. mark for My Articles similar articles
CIO
November 15, 2002
Mohanbir Sawhney
Create Value from Values The purpose of business is greater than profits. mark for My Articles similar articles
The Motley Fool
November 6, 2007
Saibal Saha
The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy. mark for My Articles similar articles
The Motley Fool
May 20, 2010
Jordan DiPietro
This Number Could Double in 5 Years It's not too late to get in on emerging markets -- the absolute number of investors is still small. mark for My Articles similar articles
The Motley Fool
December 1, 2008
Nathan Parmelee
Why I'm Buying Emerging Markets Emerging markets are cheaper, growing faster, and their problems are mostly cyclical, not structural. mark for My Articles similar articles
AFP eWire
August 6, 2007
Giving Priorities Tied to Income Lower- and middle-income donors are far more likely to give to charities that benefit the poor than are upper-income households. mark for My Articles similar articles
Science News
October 22, 2005
Misleading Numbers The "Number Watch" Web site focuses on "misleading" numbers that appear in the media and are often used to promote specific causes. mark for My Articles similar articles
The Motley Fool
March 10, 2009
Dan Caplinger
The Brightest Beacon in a Gloomy World Investors fled from the emerging economies in the wake of financial troubles throughout the developed world. This year some of those economies have seen their stocks finally recover somewhat. mark for My Articles similar articles