Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

BusinessWeek August 4, 2003 Khermouch & Brady	Brands in an Age of Anti-Americanism BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows that American labels are still potent
HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor	How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions.
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
Fast Company November 2004 Linda Tischler	Brand That I Love As global affection for American brands wanes, can business do what government can't: make Brand U.S.A. cool again? Keith Reinhard, CEO of the advertising agency DDB Worldwide, suggests they can-- and he has a plan.
Entrepreneur February 2006 Laurel Delaney	American Outcast According to global business experts, companies should position their brands as local, a tactic that makes sense from a marketing standpoint if your country of origin is seen as a negative.
BusinessWeek September 17, 2009	Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition)
BusinessWeek July 24, 2003 Gerry Khermouch	Leaders and Laggards in the Brand Derby In a tough global economy, big names like Coke and Microsoft held their own, as Ford and Nintendo slumped. Samsung is coming on strong
Fast Company August 2004 Linda Tischler	The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
CIO October 28, 2011 Jack Bergstrand	How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage.
CRM May 2015 Leonard Klie	The Customer Expectation -- Experience Gap Brand Keys' Customer Loyalty Engagement Index finds that many companies are unable to deliver on emotional values.
The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
BusinessWeek September 18, 2008 Burt Helm	Picking the 100 Best Brands Here's how Interbrand puts a number on the power of a name.
The Motley Fool January 17, 2012 Travis Hoium	What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others.
The Motley Fool January 12, 2004 Selena Maranjian	Goodbyes to Levi's No more "Made in the USA" for Levi Strauss.
BusinessWeek August 1, 2005 Berner & Kiley	Global Brands The companies that best built their brand images, and made them stick.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
Inc. May 1, 2003 Adam Hanft	The American Ambassador American brands like Coke and McDonald's may end up being casualties of war.
The Motley Fool January 21, 2011 Andrew Bond	This Restaurant's Growth Story Is Better Than Chipotle's Yum! Brands is set for continued rapid international expansion.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
The Motley Fool November 6, 2007 Saibal Saha	The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy.
CRM April 2014 Maria Minsker	Demystifying the Brand Building Process The seven simple principles every company needs to know.
BusinessWeek November 8, 2004	Kelon: "We Are a Multibrand Company" Chairman Gu Chujun explains the $4 billion refrigerator and air conditioner maker's three-pronged strategy.
HBS Working Knowledge February 5, 2009 John Quelch	In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told.
Entrepreneur June 2005 Gwen Moran	Lend a Brand How lesser-known brands help win retail customers' trust.
BusinessWeek December 15, 2003 Wendy Zellner	Lessons From A Faded Levi Strauss It has one of the world's best-known brands, but it's not hip. And sales are dismal.
The Motley Fool July 23, 2004 Rich Duprey	VF Wrangles Strong Profits The the branded-apparel company is looking to its jeans brands to propel it toward more success.
IndustryWeek September 1, 2005 Jill Jusko	Consumer Packaged Goods: Muscling In For manufacturers, private label brands turn retailers into both customer and competitor.
The Motley Fool October 26, 2010 Matt Koppenheffer	A U.S. Collapse? Don't Make Me Laugh Despite a lot of scary talk, the U.S. is alive and well.
Food Processing July 2011 Diane Toops	Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations.
The Motley Fool July 11, 2007 Brian Orelli	Icy Hot Results From Chattem The manufacturer of over-the-counter health-care products sees a huge increase in sales, but can it last? Investors, take note.
CRM May 23, 2013 Maria Minsker	Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year.
AFP eWire November 9, 2010	The Rise of the Citizen Consumer Nearly two-thirds of Americans feel that it is no longer enough for corporations to simply give money away to good causes, they need to integrate them into their day-to-day business.
The Motley Fool September 27, 2005 Selena Maranjian	Top Brands You're Humming American Brandstand has tracked all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. How might an investor view this kind of information?
The Motley Fool January 15, 2008 Morgan Housel	How Marlboro Friday Changed the World To defeat generic competition, clever companies use many approaches to achieve huge successes on the basis of their brand names.
Fast Company September 2000 Curtis Sittenfeld	No-Brands-Land Nike. Starbucks. Apple. The Brand Called You. Author-activist Naomi Klein knows all of the arguments in favor of high-powered brands. She just doesn't buy them.
BusinessWeek November 29, 2004	Samsung: A Model For China Chinese companies are racing to become global brands, and while they certainly can learn much from their Japanese, American, and European competitors, they would be wise to look closer to home at South Korea's Samsung Electronics Co.
The Motley Fool January 8, 2012	Born in the USA, Made in France: How McDonald's Succeeds in the Land of Michelin Stars To make it in France, McDonald's made itself look like a French company and offered French favorites.
AskMen.com Dave Golokhov	Toms for Target One of our favorite brands will soon be available at one of our favorite stores.
AskMen.com July 24, 2013 Robert-Jan Broer	What Men Are Wearing On Their Wrists In Struggling Europe The days of having a watch as a status symbol are over for many Europeans, so perhaps they now focus on watches that have a more intrinsic value to collectors or connoisseurs. The European watch press has been giving these independent lesser-known brands more coverage lately.
The Motley Fool August 11, 2010 Andrew Bond	Dig Into This YUMmy Stock Yum! Brands devours market share in China, India, and other booming regions.
BusinessWeek August 2, 2004 Diane Brady	Cult Brands The seismic shift in clout from companies to their customers is creating opportunities, especially for younger brands that grew up with the Internet and have become adept at building user communities.
CRM May 2012 Judith Aquino	There's Value in the Simple Things Customers not only appreciate simplicity; they'll pay more for it too.
The Motley Fool May 19, 2011 Jordan DiPietro	Should You Buy and Hold Yum! Brands? The restaurant company passes three out of four traits of a good retirement stock.
Job Journal February 8, 2009 Penelope Trunk	Brazen Careerist: Building Your Personal Brand Building a professional reputation around what you do best.
The Motley Fool June 30, 2005 Stephen D. Simpson	I'm Drinking Stars! Constellation Brands continues to get the job done nicely. While good stock performance has taken a lot of the cheapness out of these shares, good growers in good businesses don't just fall out of trees.
The Motley Fool October 19, 2004 W.D. Crotty	Lovin' McDonald's Value Price The latest earnings report shows a company that's getting better.
The Motley Fool October 9, 2008 Alyce Lomax	This Restaurant Stock Is Appetizing Yum Brands' earnings release shows a strong company in a weak market.
AFP eWire December 1, 2009	Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement.
The Motley Fool June 13, 2008 Steven Renaldi	Brand-Name Inflation Hedges Companies with well-known brands may hedge inflation. Read on for more.