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BusinessWeek August 4, 2003 Khermouch & Brady	Brands in an Age of Anti-Americanism BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows that American labels are still potent
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
BusinessWeek September 17, 2009	Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition)
The Motley Fool June 14, 2008 Chuck Saletta	Why It Really Is Different This Time America's economy is teetering on the bridge of a recession, yet the price of commodities -- oil in particular -- keeps climbing ever higher. That would have been impossible just a few decades ago.
The Motley Fool January 17, 2012 Travis Hoium	What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others.
The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
BusinessWeek September 18, 2008 Burt Helm	Picking the 100 Best Brands Here's how Interbrand puts a number on the power of a name.
BusinessWeek August 1, 2005 Berner & Kiley	Global Brands The companies that best built their brand images, and made them stick.
BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
The Motley Fool January 5, 2012 Isaac Pino	Building a Global Brand The most valuable brands in the world stem from truly exceptional products.
BusinessWeek August 2, 2004 Diane Brady	Cult Brands The seismic shift in clout from companies to their customers is creating opportunities, especially for younger brands that grew up with the Internet and have become adept at building user communities.
The Motley Fool October 26, 2010 Matt Koppenheffer	A U.S. Collapse? Don't Make Me Laugh Despite a lot of scary talk, the U.S. is alive and well.
The Motley Fool November 6, 2007 Saibal Saha	The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
AFP eWire December 1, 2009	Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement.
Home Theater March 1, 2010 Mark Fleischmann	LCD TV Sales Buck Economic Woes Shipments for 2009 were up by more than a third.
The Motley Fool October 20, 2010 Matt Koppenheffer	Coke Is Still King of the World Coca-Cola's third quarter results were fizzier than analysts were expecting.
InternetNews September 18, 2009	What's in a Name? For Google, Nearly $32 Billion Search and online advertising giant saw its brand value jump more than 25 percent in a year when the top 100 brands lost almost 5 percent of their total value.
HBS Working Knowledge October 17, 2007 John A. Quelch	Why Global Brands Work There are 5 characteristics that all top global brands have in common.
HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor	How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions.
The Motley Fool May 26, 2004 Selena Maranjian	Brand Power Boosts Profits Valuable brands can generate sizable additional profits for companies.
The Motley Fool April 24, 2009 Alyce Lomax	A Yummy Yum! Brands? Investors' eyes may be bigger than their stomachs on this stock.
The Motley Fool January 14, 2008 Rich Duprey	Ford's Lost Luxury The auto maker may be wisely choosing to focus more on the company's core brands.
The Motley Fool August 2, 2007 Anders Bylund	Brands on the Run Here's an investor's look at this year's top brands: Coca-Cola... Microsoft... IBM... General Electric... Nokia...
The Motley Fool October 7, 2009 Mike Pienciak	Yum! Brands Serves Up Unsavory Quarter The fast-food chain's same-store sales performance is downright unpalatable.
The Motley Fool June 13, 2008 Steven Renaldi	Brand-Name Inflation Hedges Companies with well-known brands may hedge inflation. Read on for more.
The Motley Fool March 31, 2011 Cindy Johnson	Can Samsung Succeed Against Apple Where Dell and HP Failed? If Samsung's Series 9 succeeds, it will say a lot about changing fortunes among PC vendors.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
The Motley Fool June 22, 2007 Tim Hanson	Double the Market's Return Investors, if you don't know about New Oriental Education, you should. It's the leading provider of English education in China; and yet, with less than 300,000 current students, it has tremendous upside potential with just 3% market share.
Fast Company	Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands.
BusinessWeek September 17, 2009 Burt Helm	Turmoil in the Rankings As consumers rethink their priorities, companies struggle to revamp their marketing. Here's who's coming out ahead.
The Motley Fool August 24, 2006 Rich Duprey	Ford's Private Thoughts The Ford family mulls taking the fabled automaker private.
The Motley Fool September 21, 2009 Anders Bylund	Ride These Big Brands to Profit Would a Coke by any other name taste as sweet?
BusinessWeek December 20, 2004	The New Power Of Brands In a global economy based on commodity production, brand may be a corporation's most important asset. And brand management is an increasingly critical skill for a growing number of businesses around the world. IBM's sale of its PC division to China's Lenovo Group serves as an example.
The Motley Fool June 25, 2008 Steven Renaldi	Kodak's Developing Value Play Tax refund and share buyback draw attention to value.
The Motley Fool March 18, 2004 Rich Smith	BMW Predicts Luxurious Earnings BMW is setting the bar high for itself in 2004, maybe too high.
The Motley Fool May 5, 2010 Rich Smith	Should Ford Be Worried About General Motors? Did Ford just crush GM in April sales? The picture's less than clear.
The Motley Fool February 9, 2005 Beirne White	Spotting Great Brands Early Recognizing the winners before they become megabrands can bring investment riches.
The Motley Fool July 26, 2005 Rich Duprey	Cadbury's Sweet Results The world's largest confectioner boosts profits by 6% on strength of diet-soda sales.
BusinessWeek November 8, 2004 Roberts et al.	China's Power Brands There is tremendous excitement in China about the establishment of power brands, but a good dose of fear about their staying power
BusinessWeek September 24, 2007 Dexter Roberts	China's Brands: Damaged Goods Food and toy recalls have created an image problem for other mainland exporters.
The Motley Fool September 27, 2005 Selena Maranjian	Top Brands You're Humming American Brandstand has tracked all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. How might an investor view this kind of information?
Entrepreneur July 2008 Robert Kiyosaki	Admit One Standing out in the crowd is key to building your brand, but knowing when to say no to growth is equally important.
The Motley Fool August 14, 2008 Andy Louis-Charles	Disney: When You Wish Upon a Stock Investors should look for stocks with the qualities that Disney has. Because when you invest in unforgettable stocks, your financial dreams really do come true.
BusinessWeek October 2, 2006 David Kiley	Does Ford Deserve All The Street's Heat? Ford Motor Co., struggling to convince Wall Street that its third try at restructuring in five years will be the charm, is winning over few believers with its stepped-up plan.
The Motley Fool November 9, 2005 Nathan Parmelee	Destination: Limited Brands The company is counting on a number of new brands to drive future growth. There is a very good business here, with a history of delivering value to shareholders through capital gains and dividends.
The Motley Fool August 31, 2011 John Grgurich	Investing Basics: P&G, King or Pretender? There's no doubt Procter & Gamble is a consumer-goods powerhouse, but is it a rule maker worthy of your investment?
BusinessWeek August 1, 2005	Samsung's Goal: Be Like BMW Samsung is out to build a brand that people know instantly and desire.
The Motley Fool September 17, 2010 Alyce Lomax	Don't Ignore This Essential Asset When you're sizing up investments, brand matters. The way people feel about a company and its brand can affect demand for its products and services for years to come.