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InternetNews
September 18, 2009 |
What's in a Name? For Google, Nearly $32 Billion Search and online advertising giant saw its brand value jump more than 25 percent in a year when the top 100 brands lost almost 5 percent of their total value.   |
BusinessWeek
September 18, 2008
Burt Helm |
Best Global Brands Gutsy marketers spend into the teeth of a recession. |
HBS Working Knowledge
May 4, 2009
John Quelch |
What's Next for the Big Financial Brands Turmoil and distrust in the financial services sector is an open invitation to non-financial companies to exploit the brand vacuum created by the demise of the likes of Merrill Lynch and the Royal Bank of Scotland. |
BusinessWeek
September 17, 2009
Matthew Boyle |
Campbell's: Not About to Let the Soup Cool The recession has proved a boon, but to stay dominant the company is launching new products and wooing the Russian market |
BusinessWeek
September 18, 2008
Burt Helm |
Picking the 100 Best Brands Here's how Interbrand puts a number on the power of a name. |
The Motley Fool
December 3, 2009 |
Behind the Business: 3 Questions for General Mills General Mills provides key insights for shareholders and potential investors. |
BusinessWeek
September 17, 2009
Spencer E. Ante |
At Amazon, Marketing Is for Dummies Instead of lavish ads, it invests in technology and distribution -- and the results are startlingly effective |
The Motley Fool
September 27, 2005
Selena Maranjian |
Top Brands You're Humming American Brandstand has tracked all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. How might an investor view this kind of information? |
The Motley Fool
August 24, 2004
Phil Wohl |
Heinz Squeezes Out Results Leading ketchup maker continues to improve global efficiency. |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
BusinessWeek
September 17, 2009 |
Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition) |
BusinessWeek
July 24, 2003
Gerry Khermouch |
Leaders and Laggards in the Brand Derby In a tough global economy, big names like Coke and Microsoft held their own, as Ford and Nintendo slumped. Samsung is coming on strong |
The Motley Fool
March 16, 2005 |
The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily. |
Fast Company
Neal Ungerleider |
Amazon Planning Private-Label Clothing Lines At a Tuesday event hosted by fashion publication WWD, Amazon announced plans to eventually sell its own private label fashion brands as part of a larger rollout in the apparel sector. |
HBS Working Knowledge
March 3, 2008
John Quelch |
Marketing Your Way Through a Recession In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. |
Food Processing
March 2009 |
Hunkering down at CAGNY Optimistic but cautious about sales performance was the message food company executives delivered to investment analysts at the annual Consumer Analyst Group of New York conference. |
BusinessWeek
May 21, 2007
David Kiley |
At Hyundai, Branding Is Job 2 Despite receiving high marks for quality, Hyundai has struggled with stalled sales. Marketing guru Steve Wilhite has to sell drivers a new story. |
BusinessWeek
March 22, 2004
Carol Matlack |
The Vuitton Money Machine Inside the world's biggest, most profitable luxury brand |
The Motley Fool
January 12, 2012
Isaac Pino |
How American Brands Rule the World The best global brands can provide a boost to your portfolio. |
The Motley Fool
September 7, 2011
Shubh Datta |
Campbell's in Hot Water Campbell Soup's net income drops in Q4 as its soup segment reports falling sales. |
The Motley Fool
February 25, 2010
Tom Winner |
Campbell's Future Looks, Well, Soupy Campbell Soup turned in a decent second quarter, with earnings rising 11%. However, not everything in the soup world is "mmm, mmm good." |
Reason
March 2008
Kerry Howley |
Vuitton Values The delicate balancing act of luxury for the masses. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
BusinessWeek
December 2, 2010
Roberts & Leung |
Chinese Shoppers' Long March Through Europe Chinese visitors are flocking to European luxury stores in search of better selection and prices. Retailers are moving to narrow the gap. |
The Motley Fool
July 31, 2009
Mike Pienciak |
Kellogg Has Cereal Appeal Meet a lean, mean company in the sweet spot of consumer trends. |
The Motley Fool
February 9, 2005
Beirne White |
Spotting Great Brands Early Recognizing the winners before they become megabrands can bring investment riches. |
CRM
January 2014
Maria Minsker |
Marketing in the Wake of a Disaster Lessons learned from Superstorm Sandy. Brands, especially those with a large national customer base, have a responsibility to continue communicating with customers through difficult times, according to experts. |
The Motley Fool
December 2, 2009 |
Behind the Business: 3 Questions for H.J. Heinz The condiment king answers shareholders and potential investors' queries. |
CRM
August 2014
Maria Minsker |
Is Kid-Targeted Marketing Unethical? With children going online more often, Internet advertising comes under scrutiny. |
