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BusinessWeek November 21, 2005 Kiley & Lowry	The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it?
BusinessWeek July 24, 2003 Gerry Khermouch	Leaders and Laggards in the Brand Derby In a tough global economy, big names like Coke and Microsoft held their own, as Ford and Nintendo slumped. Samsung is coming on strong
BusinessWeek May 23, 2005 Ronald Grover	Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers.
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BusinessWeek July 12, 2004 Bianco et al.	The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing.
Fast Company November 19, 2011	Art? Commerce? Ads? Who Cares! Some early examples of Siliwood Madness at its best.
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BusinessWeek April 25, 2005 Moon Ihlwan	Samsung Is Putting Songs In Its Heart The phone division of the Korean company seems to have a new ambition driving its phone development: music.
BusinessWeek January 24, 2005 Moon Ihlwan	Korea's LG LG Electronics may end up being a strong No. 2 in Korea, the role Japan's Matsushita Electric Industrial -- maker of Panasonic products -- plays to Sony.
BusinessWeek November 29, 2004	Samsung: A Model For China Chinese companies are racing to become global brands, and while they certainly can learn much from their Japanese, American, and European competitors, they would be wise to look closer to home at South Korea's Samsung Electronics Co.
BusinessWeek October 31, 2005 Jon Fine	Samsung The Network Samsung is blurring the line between ads and media like never before. Its ads not only promote its own wares but also sometimes other big mainstream entertainment products, be it Fantastic Four or releases from Jon Bon Jovi and The Who.
Inc. August 2005 David H. Freedman	The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market.
BusinessWeek February 2, 2004 Peter Burrows	Show Time! Just as the Mac revolutionized computing, Apple is changing the world of online music. If Steve Jobs plays his cards right this time, Apple could end up with a big chunk of the digital-entertainment market
BusinessWeek October 10, 2005 Cliff Edwards	The Lessons For Sony At Samsung Samsung's business strategy includes listening to customers, partnering closely, and moving at warp speed.
BusinessWeek January 12, 2004	Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net.
BusinessWeek July 3, 2006 Moon Ihlwan	Camp Samsung To develop winning products, Samsung isolates artists and techies for months on end.
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BusinessWeek October 25, 2004 Moon Ihlwan	Samsung Inside? Look out, Intel. The Korean giant wants to become the No. 1 chipmaker.
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BusinessWeek October 6, 2003 Gail Edmondson	The Asian Car Invasion Picks Up Speed Japanese and Korean auto giants are making a big push in Europe -- and grabbing share fast.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
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The Motley Fool March 18, 2004 Rich Smith	BMW Predicts Luxurious Earnings BMW is setting the bar high for itself in 2004, maybe too high.
BusinessWeek November 28, 2005 Moon Ihlwan	Flooring The Research Engine Samsung is first with WiBro phones and aims to unseat Intel as No. 1 in chips.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
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BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
BusinessWeek January 12, 2004	Yun Jong Yong Yun has made Samsung one of the world's fastest-growing brands, selling feature-packed digital gadgets and state-of-the-art chips.
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