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Fast Company
April 1, 2011 |
Letter From the Editor: The Separation of Church and State The editor speaks about the changing rules of advertising in the media.   |
BusinessWeek
June 27, 2005
Jon Fine |
An Onslaught Of Hidden Ads So far magazine readers have been spared the print equivalent of the product placements familiar to television and movies. But with publishers missing out on some serious dollars, that may not last. |
Entrepreneur
June 2006
Steve Cooper |
Mags to Riches Got a great idea for a magazine? Find out how you, too, can break into this challenging business. |
Salon.com
March 21, 2000
Katharine Mieszkowski |
My dot-com business mags have fallen on me and I can't get up! Ad-fat magazines like the Industry Standard, Business 2.0 and the Red Herring have swelled to telephone-book size. But who has time to read 3,000 pages a month? |
CRM
December 2011
Eric Barkin |
The Monday Morning Numbers on Movie Marketing How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies. |
The Motley Fool
June 21, 2011
Anders Bylund |
Apple's Secret Marketing Machine How does Apple get tons of big-screen product placement while claiming not to pay for any of it? |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Salon.com
June 28, 2000
Sean Elder |
Can't anyone around here edit? As long-form narrative pieces go the way of Diogenes, magazines search for that rarity: An editor who knows how to edit. |
Reason
March 2006
Radley Balko |
Curb Your Enthusiasms Book Reviews: Don't Eat This Book: Fast Food and the Supersizing of America, by Morgan Spurlock... Porn Generation: How Social Liberalism Is Corrupting Our Future, by Ben Shapiro... |
The Motley Fool
September 8, 2005
Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
The Motley Fool
May 3, 2004
Bob Bobala |
I Am Beyond Super Sized McDonald's cannot be held responsible for America's obesity -- or a new filmmaker's ambitions. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
The Motley Fool
October 13, 2005
Alyce Lomax |
And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers? |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
CRM
December 2012
Judith Aquino |
Marketing Without Barriers In his new book, The Fusion Marketing Bible, social media strategist Lon Safko challenges marketers to increase the value of their social, digital, and traditional media campaigns by fusing them in innovative ways. |
Reason
July 2004
Jacob Sullum |
Big Mac Attack The film Super Size Me asks the question: Is McDonald's unappealing -- or irresistible? |
The Motley Fool
March 26, 2007
Alyce Lomax |
Life After "Life" Time may let "Life" magazine rest in peace for good this time. |
BusinessWeek
August 2, 2004
Diane Brady |
Cult Brands The seismic shift in clout from companies to their customers is creating opportunities, especially for younger brands that grew up with the Internet and have become adept at building user communities. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
