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BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
BusinessWeek July 24, 2003 Gerry Khermouch	Leaders and Laggards in the Brand Derby In a tough global economy, big names like Coke and Microsoft held their own, as Ford and Nintendo slumped. Samsung is coming on strong
BusinessWeek November 8, 2004 Roberts et al.	China's Power Brands There is tremendous excitement in China about the establishment of power brands, but a good dose of fear about their staying power
The Motley Fool January 17, 2012 Travis Hoium	What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others.
HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor	How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions.
BusinessWeek August 1, 2005 Berner & Kiley	Global Brands The companies that best built their brand images, and made them stick.
BusinessWeek August 2, 2004 Diane Brady	Cult Brands The seismic shift in clout from companies to their customers is creating opportunities, especially for younger brands that grew up with the Internet and have become adept at building user communities.
HBS Working Knowledge October 17, 2007 John A. Quelch	Why Global Brands Work There are 5 characteristics that all top global brands have in common.
The Motley Fool January 5, 2012 Isaac Pino	Building a Global Brand The most valuable brands in the world stem from truly exceptional products.
Fast Company August 2004 Linda Tischler	The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.
Fast Company March 2004 Hout & Hemerling	China's Next Great Thing Though China's factories fill our shelves, it has yet to produce truly powerful global companies or brands. That's about to change.
The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
The Motley Fool June 8, 2004 Nathan Parmelee	Coca-Cola C2: the Real Thing? Coca-Cola's new middle-of-the-road carb beverage is also middle of the road in taste.
The Motley Fool June 14, 2008 Chuck Saletta	Why It Really Is Different This Time America's economy is teetering on the bridge of a recession, yet the price of commodities -- oil in particular -- keeps climbing ever higher. That would have been impossible just a few decades ago.
The Motley Fool August 2, 2007 Anders Bylund	Brands on the Run Here's an investor's look at this year's top brands: Coca-Cola... Microsoft... IBM... General Electric... Nokia...
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
HBS Working Knowledge February 5, 2009 John Quelch	In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told.
BusinessWeek September 18, 2008 Burt Helm	Picking the 100 Best Brands Here's how Interbrand puts a number on the power of a name.
BusinessWeek December 20, 2004 Dean Foust	Gone Flat Former Coca-Cola Co. executive E. Neville Isdell returned to the helm at the beleaguered soda giant brimming with confidence. All it took was a tour of Coke's operations in 16 key markets for him to see a different reality: Coca-Cola was a troubled company.
The Motley Fool July 30, 2010 Mac Greer	Starbucks' Future: Short, Tall, or Venti? The coffee giant has a lot of options.
BusinessWeek December 20, 2004 Dexter Roberts	China Goes Shopping Billions of dollars, euros, and yen have been invested to build up companies on the China mainland in the last decade. Now Chinese companies, flush with cash and in command of the world's lowest-cost manufacturing plants, are doing some foreign investing of their own.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool October 26, 2010 Matt Koppenheffer	A U.S. Collapse? Don't Make Me Laugh Despite a lot of scary talk, the U.S. is alive and well.
BusinessWeek December 20, 2004	The New Power Of Brands In a global economy based on commodity production, brand may be a corporation's most important asset. And brand management is an increasingly critical skill for a growing number of businesses around the world. IBM's sale of its PC division to China's Lenovo Group serves as an example.
The Motley Fool January 12, 2004 Selena Maranjian	Goodbyes to Levi's No more "Made in the USA" for Levi Strauss.
BusinessWeek September 16, 2010 Mehul Srivastava	For India's Consumers, Pepsi Is the Real Thing It entered the market just as Indians were engaging with the West
BusinessWeek May 17, 2004 Dean Foust	Things Go Better With...Juice The Coca-Cola Co. has made "great strides" with soda extensions such as Vanilla Coke and Diet Coke with Lemon, but they could do with more innovation on the noncarbonated juice and water side.
BusinessWeek September 17, 2009	Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition)
The Motley Fool September 17, 2010 Alyce Lomax	Don't Ignore This Essential Asset When you're sizing up investments, brand matters. The way people feel about a company and its brand can affect demand for its products and services for years to come.
The Motley Fool June 13, 2008 Steven Renaldi	Brand-Name Inflation Hedges Companies with well-known brands may hedge inflation. Read on for more.
The Motley Fool November 22, 2006 Todd Wenning	NASCAR Goes Global In any market in which there's a ton of money to be made, companies -- regardless of country of origin -- will be there to make profits. Our lives are going global. As an investor, rather than protest this fact, you might as well profit from it.
The Motley Fool February 19, 2010 Tim Hanson	How to Save Your Portfolio Think about your investment portfolio. Does it have any international exposure?
The Motley Fool October 20, 2010 Matt Koppenheffer	Coke Is Still King of the World Coca-Cola's third quarter results were fizzier than analysts were expecting.
IndustryWeek September 1, 2003 David Drickhamer	Bye-Bye To 'Buy American'? Today's U.S. consumer marketplace is a melting pot of people, products and paychecks. Manufacturers need to ask: Does 'Made in America' matter to their customers anymore?
BusinessWeek December 15, 2003 Wendy Zellner	Lessons From A Faded Levi Strauss It has one of the world's best-known brands, but it's not hip. And sales are dismal.
The Motley Fool February 26, 2008 Alyce Lomax	Mickey D's Delivers? McDonald's is testing delivery service of its food in Shanghai, China, using a fleet of 300 motorcycles to speed the eats to customers.
BusinessWeek September 4, 2006 Bremner & Lakshman	India: Behind The Scare Over Pesticides In Pepsi And Coke Are Coca-Cola and Pepsi being unfairly targeted because they're outsiders?
BusinessWeek June 11, 2007 Diane Brady	Pepsi: Repairing A Poisoned Reputation In India How the soda giant fought charges of tainted products in a country fixated on its polluted water.
The Motley Fool December 12, 2011 Jeremy Bowman	I Was Wrong About Starbucks It was nearsighted of me to think the coffee king wouldn't recover from its 2008 follies.
InternetNews September 18, 2009	What's in a Name? For Google, Nearly $32 Billion Search and online advertising giant saw its brand value jump more than 25 percent in a year when the top 100 brands lost almost 5 percent of their total value.
The Motley Fool April 13, 2005 Brian Gorman	Toyota's Domestic Front The Japanese giant's investments in the U.S. will continue to erode loyalty to U.S. brands.
BusinessWeek November 29, 2004	Samsung: A Model For China Chinese companies are racing to become global brands, and while they certainly can learn much from their Japanese, American, and European competitors, they would be wise to look closer to home at South Korea's Samsung Electronics Co.
The Motley Fool October 24, 2011 Eric Bleeker	McDonald's: Looking at the International Opportunity The more you dig into McDonald's sales, the more you realize the international change the company is undergoing.
Fast Company February 2002 Scott Bedbury	Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
BusinessWeek May 5, 2011 Drake Bennett	Toyota Doubles Down on Japan While economic forces dictate more overseas plants, Toyota has recommitted to domestic production -- for economic, political, and institutional reasons.
The Motley Fool September 27, 2004 Rick Aristotle Munarriz	All I Wanted Was a Pepsi Pepsi is ready to post earnings; let's hope it doesn't follow in Coke's footsteps.
The Motley Fool March 15, 2005 Brian Gorman	Toyota's Other Scion The automaker's newest initiative shows it is trying to build deep relationships with younger buyers.
BusinessWeek December 20, 2004	China's Big Deals: Should We Worry? There's talk in Wall Street mergers-and-acquisitions circles of U.S. corporations shedding major brands. What's going on? Is this a sign of America's economic decline? Should we be worried? Not at all.