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The Motley Fool May 9, 2007 Alyce Lomax	McDonald's Healthy Toon The fast-food giant's promotions using Shrek the Third will have a healthy tone. Investors, take note.
The Motley Fool December 10, 2007 Rimmy Malhotra	The Happy Meal in Front of the Bulldozer After making considerable progress dismantling its former image as an "evil" company out to stuff kids with junk food, McDonald's takes a step backwards by placing coupons for Happy Meals on report cards.
The Motley Fool May 20, 2011 Alyce Lomax	Should Ronald McDonald Get a Pink Slip? Move over, Joe Camel -- another vilified corporate character could join you soon. Critics charge that McDonald's is using its famous spokesclown to make unhealthy food even more appealing to kids.
The Motley Fool June 23, 2010 Claire Stephanic	Is McDonald's a Villain? McDonald's faces more criticism (and potential legal action) over its marketing to children.
The Motley Fool September 11, 2007 Alyce Lomax	Is Starbucks Kid Stuff? Coffee giant Starbucks has acknowledged that children are a part of its target market, and recognizes it must be very careful in how, and what products, it promotes to them.
The Motley Fool June 15, 2007 Steven Mallas	Kellogg Pours a Healthier Bowl Realizing that the marketing of sugary cereals to children is becoming increasingly unpopular, Kellogg is taking action.
The Motley Fool August 22, 2007 Selena Maranjian	The Power of Branding A company's name may be far more valuable than you imagined.
Food Processing March 2012 Elaine Kolish	Changes in Food Advertising to Kids Five years of industry self-regulation result in remarkable progress, says Better Business Bureau.
Prepared Foods May 6, 2007 Kristin Rose	Kids' Snack Attack Snack food manufacturers are taking some responsibility in marketing to children
Food Processing January 2006 Dave Fusaro	Editor's Plate: Misplaced Blame and Ignorance The Institute of Medicine report on food advertising and childhood obesity is a serious indictment, but it is based on outdated research.
Prepared Foods April 1, 2006 William Roberts	The Childish Talk In the midst of an onslaught of articles and studies bemoaning the poor physical condition of America's young people, consumer attention has turned to food manufacturers in efforts both to place blame and seek solutions.
The Motley Fool January 12, 2005 Alyce Lomax	Kraft: Not for Kids? The processed foods purveyor plans less advertising aimed at children. Kraft is obviously trying to evolve, and while it's the right thing to do, investors are likely to continue to face some short-term pain as the company struggles to find itself again.
The Motley Fool August 20, 2004 Rick Aristotle Munarriz	Happy Meals Kill Grimace! McDonald's Happy Meal turns 25. Accompanied by parents ordering off the pricier regular menu, which fast-food chain wouldn't want to cater to kids?
The Motley Fool April 19, 2007 Rick Aristotle Munarriz	Farewell, Happy Meal Shares of McDonald's hit a seven-year high this week in part because folks are going upscale, despite the buck temptations. March comps soared an astronomical 8.2% at Mickey D's.
Reason October 2004 Jacob Sullum	Teletubbies Overweight American children may watch food ads, but that is not what is making them fat. Watching too much TV and not exercising is the problem.
Food Processing March 2006 David Joy	Questionable new tactics from the Food Police The Center for Science in the Public Interest assumes incorrectly that there is no room in a healthy diet for enjoyable foods. And its "acceptable advertising" approach raises a few interesting questions.
The Motley Fool July 9, 2010 Alyce Lomax	McDonald's Gets Flame-Broiled Scorched by a consumer group, the Golden Arches fires back.
The Motley Fool August 17, 2007 Steven Mallas	SpongeBob Says No to Junk Food Viacom responds to the demand for healthier food products for children by keeping a close eye on its licensing deals with food companies, to ensure that its characters aren't associated with unhealthy eats.
Food Processing January 2005 John Stanton	Market View: Obesity: Take the offensive Who is more at fault for obesity, the advertising for McDonald's or the unbearable pressure kids feel from school, peers and parents? Obesity is an important and complex issue, and just focusing on food and overeating is too simple.
Prepared Foods January 1, 2006 William A. Roberts, Jr.	Weighing Obesity Obesity in the U.S. has hit what many consider to be crisis levels, with the greatest fears centering around America's youth. But while the rising number of calories in children's diets is an easy target, it may be only part of the equation.
Science News July 29, 2006 Janet Raloff	How Advertising Is Becoming Child's Play Food manufacturers are embracing new media to market their products directly to children. Advergaming is a concern for many food-policy analysts because it threatens to confuse the already blurry edges of what is and isn't advertising to the most naive segment of society.
CRM June 17, 2010 Koa Beck	Technology's Everyday Impact on the Everyman Consumer The increased use and purchase of mobile devices has opened a new, successful channel for commercial advertising, with customers more receptive to advertisements on their personal devices.
The Motley Fool August 6, 2004 Cass Bielski	McDonald's: Bland No More After a good run, will McDonald's continue to pay off for investors?
BusinessWeek November 18, 2010 Kate Andersen Brower	Sarah Palin Stews Over Government Food Rules Sarah Palin appears to be siding with food companies, and against Michelle Obama, over government nutrition policy.
Salon.com March 12, 2002 Janelle Brown	Saying no to propaganda Critics say the government's new anti-drug campaign is reactionary and moralistic. Worse, it may not even work...
InternetNews March 10, 2008 Kenneth Corbin	TV, Net Wrestle For Kids' Attention Marketers need to realize that while kids are front of their TV sets, most are doing more than just watching television, according to a new study.
The Motley Fool June 14, 2004 Steven Mallas	Ronald's No Fat Clown McDonald's will create videos to help kids stay physically active.
Science News October 9, 2004 Janet Raloff	Honey, Let's Shrink the Kids After 2 years of hearings and fact-finding on the nation's childhood obesity epidemic, a 19-member panel commissioned by Congress offers their recommendations and calls for fundamental changes in our society.
The Motley Fool February 18, 2011 Alyce Lomax	McDonald's: Winner or Sinner? Mickey D's could be a good corporate citizen -- or a socially irresponsible menace.
The Motley Fool May 18, 2007 Rich Duprey	Dull Ads Are Safe Ads Advertisers must now tread lightly regarding their products' potential appeal to kids. Anheuser-Busch recently discovered if you're going to sell an adult product, you'd better not have a catchy name, jingle, or packaging.
The Motley Fool September 16, 2006 Elizabeth Brokamp	Give Your Teens Money Sense Teaching your kids to delay gratification, save hard-earned money, and be wise consumers offers them critical skills that will pave the way to a financially successful adulthood.
Food Engineering May 2, 2007	Regulatory Watch: Junk-Food Kid Junkies? Another study warning that children see too many junk food ads may provide fodder for health advocates who support increased regulations on how food is marketed to kids.
The Family Room Ann Douglas	Raising Smart Consumers Parents need to recognize that they have a responsibility to teach their children to become wise consumers...
Prepared Foods July 22, 2007 Mark Hostetler	Promoting Safe and Nutritious Congress, the FDA and USDA have created a changing regulatory environment for food marketers.
BusinessWeek July 8, 2010 Burt Helm	Ethnic Marketing: McDonald's Is Lovin' It McDonald's is increasingly taking its marketing cues from minority groups, which it considers to be trendsetters for white America.
Food Processing June 2010	Processors Pledge to Cut 1.5 Trillion Calories by 2015 16 companies join the First Lady's efforts to combat childhood obesity.
Food Processing January 2006 Diane Toops	Toops Scoops: I'm Lovin' it; so Should You McDonald's is fighting a battle for the entire food industry, putting nutrition facts on wrappers and asking consumers to make wise choices.
Reason December 2002 Jacob Sullum	Big Fat Idiots Fast food lawsuits rear their heads, as Ronald McDonald is said to be at the center of a conspiracy to entice America's children into a debilitating diet full of saturated fat, cholesterol, salt, and sugar.
Food Processing November 2008 David Feder	Food Formulation No Longer Kid Stuff The old Victorian aphorism, "Children should be seen and not heard," once was the guiding principle of food formulation. No longer.
BusinessWeek January 9, 2006 Catherine Arnst	Helping Your Kid Slim Down How parents can change behavior that can foster obesity - and its long-term damage.
CRM October 2014 Maria Minsker	Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in.
The Motley Fool October 4, 2004 Robert Brokamp	Nike Brainwashed My Child! I guess it shouldn't be surprising that marketing works on kids.
The Motley Fool September 27, 2005 Tim Beyers	McDonald's Goes Cheesecake The fast-food chain is done clowning around in Japan. It's advertising department has decided to swap Ronald for a bikini-clad woman in high heels.
InternetNews April 23, 2004 Robyn Greenspan	Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions.
The Motley Fool March 23, 2006 Alyce Lomax	Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks.
The Motley Fool June 8, 2006 Brian Gorman	Wendy's Opportunity The fast food outfit should exploit its move to use healthier cooking oil to market itself more effectively.
BusinessWeek May 6, 2010 Brower & Boyle	After the PR Party with Michelle Obama Foodmakers that joined the First Lady's anti-obesity campaign may balk.
Science News April 17, 2004 Janet Raloff	When It's No Longer Baby Fat Nutritionists and epidemiologists have been documenting a disquieting trend: Increasingly, children are plump by the time they enter school--and they get fatter as they grow.
The Motley Fool June 9, 2007 Elizabeth Brokamp	Kids Eat Free Perks Get the scoop on discounts that both you and your kids can enjoy.
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.