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Leonard Klie |
Brands Must Make Emotional Appeals Companies should strive to be less rational with customers.   |
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November 2013
Maria Minsker |
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. |
The Motley Fool
March 24, 2011
Brian Richards |
What the 24-Cent Credit Says About Netflix It's more than just a quarter. |
CRM
December 2009
Lauren McKay |
On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust. |
CRM
October 2013
Woody Driggs |
Building a Consistent Customer Experience Focusing on employee engagement and culture will go a long way. |
CRM
September 1, 2007
Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
CRM
December 1, 2005 |
Cendant Car Rental Group The firm's executive vice president of marketing talks about choosing a CRM consultancy, the importance of understanding how your company's brands are perceived in the marketplace and how attacking problems from multiple angles ensures long-term CRM success. |
PHONE+
Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
The Motley Fool
February 1, 2005
Richard Gibbons |
The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage. |
AFP eWire
December 1, 2009 |
Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement. |
BusinessWeek
August 4, 2003
Gerry Khermouch |
America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
The Motley Fool
January 12, 2012
Isaac Pino |
How American Brands Rule the World The best global brands can provide a boost to your portfolio. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
The Motley Fool
June 11, 2007
Nathan Parmelee |
Outerwear Goes, Underwear Stays Limited Brands is cutting loose the brands that are dragging it down. And the company's 2.3% dividend yield also provides investors with a nice cushion while waiting for some of the uncertainty to clear. |
CRM
April 25, 2014
Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator. |
CRM
January 2014
Maria Minsker |
Marketing in the Wake of a Disaster Lessons learned from Superstorm Sandy. Brands, especially those with a large national customer base, have a responsibility to continue communicating with customers through difficult times, according to experts. |
CIO
October 28, 2011
Jack Bergstrand |
How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage. |
The Motley Fool
January 17, 2012
Travis Hoium |
What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others. |
Fast Company
April 2014 |
Can You Hawk on Facebook? Over five days we tracked four popular brands on Facebook. First, we checked out how often they "tried to sell me stuff." Then we looked at how "liked" their sales pitches were, compared to their average Facebook post. |
CRM
June 17, 2010
Mark Johnson |
The Voice of the Customer in the Community What does it mean for loyalty and engagement? |
Food Processing
July 2011
Diane Toops |
Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. |
CRM
April 12, 2012 |
Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI. |
Pharmaceutical Executive
June 1, 2006
Vince Parry |
What Type of Brand Are You? Stop the aimless soul searching. The path to brand success lies in understanding how best to position your drug. |
The Motley Fool
March 1, 2007
Ryan Fuhrmann |
Growth and Income From Limited Brands As it stands, Limited Brands has a number of brands with solid growth potential but is also able to generate substantial cash flow and benefit shareholders via dividend payments and stock buybacks. |
Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
The Motley Fool
November 6, 2007
Saibal Saha |
The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy. |
The Motley Fool
July 11, 2007
Brian Orelli |
Icy Hot Results From Chattem The manufacturer of over-the-counter health-care products sees a huge increase in sales, but can it last? Investors, take note. |
