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Pharmaceutical Executive July 30, 2007 Stewart Young	Marketing to Professionals: The Essence of a Brand Beyond good messaging, marketers must establish a brand that is forever etched into physicians' minds.
Pharmaceutical Executive June 1, 2011 Andrew Matthews et al.	Managing Product Lifecycle Patent expiries are inevitable, but brand teams should look to graduate the sales curve.
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Pharmaceutical Executive July 1, 2005 Ken Dec	Direct to Consumer: Moving House The "House of Brands" model is a house of cards. The pharmaceutical industry should change, or risk losing trust forever.
Pharmaceutical Executive May 1, 2012	Best Practices: Commercial Analytics If the relationship between marketers and commercial analytics in the pharmaceutical and biotech sectors is leveraged properly, it can help marketers make more informed strategic decisions for their brands.
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CRM May 23, 2013 Maria Minsker	Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year.
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Pharmaceutical Executive July 1, 2009 Stan Bernard	Forget Brand vs. Brand--This is War Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
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Pharmaceutical Executive January 1, 2006 Gina Ashe	Alternative Media: Patient Bloggers on Your Brands Find out what patient bloggers are saying about your pharmaceutical brands.
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Nurse Practitioner June 2011 Eva Hardy	Gout Diagnosis and Management: What NPs Need to Know Because primary care providers diagnose and treat the vast majority of patients with gout, it is important that they understand current guidelines and evidence-based practice.
Fast Company February 2002 Scott Bedbury	Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
Pharmaceutical Executive December 1, 2012	Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed.
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CIO October 29, 2015 Martha Heller	Amgen uses algorithms to venture into digital healthcare A senior vice president of global marketing and commercial development, says she's working with the CIO to set up a digital healthcare organization that can help physicians better predict how patients will respond to therapies.
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Fast Company September 2000 Alan M. Webber	Trust in the Future When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management.
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Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
Managed Care November 2005 Vogenberg, Liebeskind & Ritter	Addressing the Hidden Costs of Rheumatoid Arthritis Health plans can work directly with customers to design rheumatoid arthritis management plans that address indirect but substantial costs.
BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
CRM December 14, 2012 Mark Cooper	The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer.
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CRM October 7, 2011 Tim Suther	Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience.
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HBS Working Knowledge September 20, 2004 Holt, Quelch, & Taylor	How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions.
Food Processing August 2012 Diane Toops	The Private World of Private Label Food Brands Will the category's 'quality copy-cat' reputation hold up after the recession?
Pharmaceutical Executive December 1, 2005 Meg Columbia-Walsh	Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients...
HBS Working Knowledge April 26, 2010 Sarah Jane Gilbert	When Other Companies Compete Like Crazy, Dare to Be Different As Harvard Business School professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity.
HBS Working Knowledge February 5, 2009 John Quelch	In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told.