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CRM
November 2014
David Myron |
3 Tips for Social CRM Success Before diving headfirst into social media, it's important to lay the groundwork for success.   |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
November 2009
Clara Shih |
Facebook Is the Future of CRM Only social media can put the customer back into CRM. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
July 2010
J. David Lashar |
The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
April 25, 2014
Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM
May 4, 2015 |
3 Reasons to Integrate CRM and Marketing Automation Technology is the key to staying on top of today's marketing trends. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
CRM
December 30, 2011
Shamez S. Dharamsi |
Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI. |
CRM
September 27, 2013
Nigel Turner |
Why CRM Fails Independent analyst firm Ovum suggests that poor-quality data is costing U.S. businesses around $700 billion a year, or 30 percent of the average company's revenue. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
July 20, 2012
Tijl Vuyk |
The Trouble with CRM Bridging silos to provide a better customer experience. |
CRM
September 1, 2005
Colin Beasty |
Required Reading: Life After the 30-Second Spot An interview with author Joseph Jaffe who offers a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
March 15, 2013
Paul Anderson |
Win Over Your Customers with Smart CRM Moves Use the right tools to boost brand loyalty. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
CRM
July 20, 2012
Dan Schleifer |
Beyond CRM: Improving Sales Process Execution Differentiating between a sales process and CRM is the first step. |
CRM
April 1, 2004
Emmy Favilla |
Required Reading Corporate philanthropy... international brand launches... and one company's way to win customer loyalty are among the subjects in this month's new reads. |
CRM
January 2016
David Myron |
How to Get CRM Right in 2016 Focus on a thorough gap analysis, an assessment of what lies ahead, and a stellar customer relationship strategy |
CRM
June 15, 2012
Alan Sultan |
Connecting Customer Acquisition with Mobile Engagement There's no reason to listen to your customer in mono -- there are comprehensive solutions that can manage acquisition, engagement, measurement, and retention without having to lock into a single ad network. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
February 2014
Paul Greenberg |
CRM in the Age of Customer Engagement When definitions are in flux, flexibility is key. |
CRM
August 19, 2015
Oren Smilansky |
CRM Evolution 2015 Day Two: With New Technologies, Organizations Must Do Their Homework Speakers recommend adequate prep before committing to costly tools, and investing in flexible solutions that will evolve over time. |
CRM
October 1, 2007
Colin Beasty |
Required Reading: The Not-So-Odd Couple, Marketing and Integrity Marketing expert and author Lynn Upshaw says with more purchasing power than ever, consumers are increasingly leery of businesses they don't believe they can trust. |
CRM
June 2011
Carolyn Heller Baird |
Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value. |
CRM
December 20, 2013
Ran Shaul |
Capitalizing on Relationship Marketing Find your true purchase influencers. Marketers have not figured out how to measure and act on true purchase influence and get inactive customers to buy. |
CRM
August 20, 2015
Oren Smilansky |
CRM Evolution 2015, Day Three: Customer Engagement Takes Center Stage Industry experts speculate about the Internet of Things, and customer engagement's role in CRM's future. |
CRM
May 12, 2015
Jeff Foley |
Why It's Time for CRM to Evolve To satisfy today's hyper-connected consumer, you need a holistic approach. |
CRM
August 2, 2004
Emmy Favilla |
Required Reading: Getting Back to Relationship Basics Author Pamela Danziger presents evidence that consumers will construct more meaningful relationships with suppliers and retailers. |
CRM
November 2013
Maria Minsker |
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. |
CRM
May 2003
Frederick Newell |
Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
July 2013
Kelly Liyakasa |
Earning Fans from the Inside Out Kirk Kazanjian, marketing and brand expert and author of Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand, gave a few secrets to driving the kind of company culture that focuses on customers and employees foremost. |
CRM
August 2010
Joshua Weinberger |
The 2010 CRM Market Awards -- Hall of Fame: Paul Greenberg The Social Godfather: The role of president and founder of consultancy The 56 Group LLC may be his day job, but Paul Greenberg is also author of industry bible, a prolific writer - and connected to everyone. |
CRM
June 1, 2009
Jessica Tsai |
On the Scene: Users Converge Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@. |
CIO
January 1, 2002
Edward Prewitt |
How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty. |
Fast Company
February 2002
Scott Bedbury |
Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it? |
CRM
September 9, 2015
David Dague |
Can a Single View of Your Customer Be a Bad Thing? Now that we've achieved consistency, it's on to the next challenge: personalization. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
