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InternetNews
February 8, 2008
Kenneth Corbin |
For e-Tailers, It's a Wide, Wide Web As e-commerce choices abound, nearly all online shoppers report site-hopping in a survey from JupiterResearch.   |
InternetNews
October 11, 2005
Susan Kuchinskas |
Search is Key to Online Shopping Most Americans use search for product research, study shows. |
Search Engine Watch
September 29, 2004
Shari Thurow |
Shopping Search Tactics Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants. |
Search Engine Watch
September 28, 2005
Chris Sherman |
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. |
Search Engine Watch
October 27, 2004
Grant Crowell |
Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? |
Search Engine Watch
November 29, 2004
Chris Sherman |
Shopping Search Week 2004! Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike. Here's a look at what's new and improved in shopping and product comparison search engines. |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
Search Engine Watch
June 14, 2010
Paul Burani |
Comparison Shopping and the Pursuit of Trust Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the Consumer Comparison Cycle. |
Search Engine Watch
December 11, 2003
Chris Sherman |
A Basket of Shopping Search Services A roundup of other shopping search services worthy of your attention, with links to notable shopping search articles from the past year. |
Search Engine Watch
November 29, 2006
Greg Sterling |
Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide. |
InternetNews
December 31, 2003 |
Early Online Shopping Numbers Show Big Gains The 2003 holiday shopping season proved to be a boon for online retailers with shoppers spending $13 billion just between Nov. 1 and Dec. 12 alone. |
InternetNews
December 26, 2003
Sean Michael Kerner |
More Happy Returns for eTailers Online shopping stats continue their end-of-year surge. |
Search Engine Watch
November 9, 2010
Adam Goldberg |
Connecting Rings and Bricks to Clicks (Connecting Online to Offline) Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques. |
Search Engine Watch
October 2, 2007
Kevin Newcomb |
Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. |
InternetNews
October 23, 2008
Kenneth Corbin |
Holiday e-Commerce Seen Only Rising 12% Forrester revises its growth expectations for the holiday shopping season. Gas is still playing a role, along with economy. |
Search Engine Watch
December 8, 2003
Chris Sherman |
Shopping Search Week Shopping search has grown up. Once simple product search and price comparison engines now offer sophisticated tools designed to assist with all aspects of the shopping cycle. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
InternetNews
December 15, 2010
Kenneth Corbin |
Online Retailers Enjoying Brisk Holiday Season While the shoddy economy has kept many shoppers from checking everything off on their list this holiday season, online retailers are still enjoying a double-digit improvement over last year. |
InternetNews
December 9, 2010
Kenneth Corbin |
Online Holiday Spending up 12 Percent Propelled by free shipping offers, Internet retailers have been racking up strong sales through the early part of the holiday shopping season, according to comScore. |
Search Engine Watch
October 26, 2004
Shari Thurow |
Search Engine Marketing For Travel-Related Sites Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. |
Search Engine Watch
November 14, 2008
Gregg Stewart |
Offline and Online Conversions Tracking: Increase Your ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions - both online and offline - can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. |
Search Engine Watch
January 13, 2011
Paul Burani |
The ROPO Effect: Measure, Search & Destroy Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit. |
Search Engine Watch
September 3, 2010
Paul Burani |
Reach Holiday Shoppers Penny-Wise and Pound-Wiser To do better in search this holiday season, marketers need to spend less on search. Here's why. |
InternetNews
November 19, 2009 |
Nielsen Forecasts Coal in Your Stocking New survey finds consumer intention to shop online this holiday season on the decline. |
InternetNews
November 25, 2005
Tim Gray |
Online Shoppers Wary of Online Shopping As online retailers are gearing up for an expected deluge of business this holiday season, shoppers are fretting over making purchases on the Internet, according to a study. |
Inc.
February 2007
Ryan McCarthy |
The Power of Suggestion Social shopping sites turn online shopping into a group activity. |
InternetNews
November 10, 2008
Kenneth Corbin |
Analysts See Cold Holiday Season for e-Commerce With prices on the rise and confidence down, online retailers face a harsh economic climate as they head into the all-important holiday season. |
Search Engine Watch
June 29, 2010
Eric Enge |
A Call for Call Tracking There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC and SEO, and some helpful tracking tools. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
InternetNews
December 16, 2005
Susan Kuchinskas |
Yahoo Analytics Marries Online And Off A partnership with Marketing Management Analytics aims to check ROI across media. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
InternetNews
January 14, 2005
Sean Michael Kerner |
Search Ads Reap Big Rewards Doubleclick reports that search advertising revenues grew by more than 300 percent in the third quarter. |
InternetNews
November 5, 2004
Susan Kuchinskas |
Yahoo Launches Precision Browsing Yahoo officially kicked off the holiday shopping season Thursday with the launch of a site that brings together content, product search and comparison tools. |
Search Engine Watch
April 11, 2006
Chris Sherman |
Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. |
InternetNews
November 8, 2005
Tim Gray |
Gas Prices Fueling Online Holiday Outlook Signs continue to point to a healthy holiday season this year, as reports on eSpending suggest good times for online sales are right around the corner. |
Search Engine Watch
November 12, 2010
Dan Yomtobian |
Keep the Holiday Gifts in Their Carts With Remarketing Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates for online shoppers. |
Search Engine Watch
March 31, 2004
Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. |
InternetNews
December 6, 2005
Jim Wagner |
Online Shoppers Buying it All Online shopping got off to a quick start this holiday season, with e-tailers reporting a consumer spending increase of 24 percent over last holiday season, according to a survey. |
CRM
November 23, 2015
Sam Del Rowe |
Online Shopping to Increase Over Thanksgiving Weekend, Deloitte Says Black Friday will see a rise in cyber-shopping as the retailer advisory firm predicts more money spent -- and more of it online -- this year. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
December 1, 2005
Chris Sherman |
New Players in Shopping and Comparison Search Although established players continue to dominate the shopping and comparison search space, a number of new companies have launched promising alternatives that offer even more features for searchers and merchants. |
InternetNews
November 28, 2005
Tim Gray |
Retailers Brace For 'Cyber Monday' Onslaught While the holiday shopping season officially kicks off on the Friday following Thanksgiving, the online sales action, expected to hit nearly $20 billion this year, begins on Cyber Monday. |
InternetNews
December 23, 2005
Susan Kuchinskas |
Online Shoppers: Early and Often Two market research firms released studies this week showing that online shoppers logged on early - and often - to do their gift shopping. |
Search Engine Watch
July 19, 2005
Chris Sherman |
Become.com Offers Comparison Shopping Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. |
CRM
December 20, 2013
Scott Hays |
The Nightmare After Christmas Use post holiday returns as a customer service opportunity. While the holiday shopping season brings more chances to engage customers, it also brings more chances to lose them. |
CRM
January 6, 2012
Marc Caltabiano |
Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. |
Search Engine Watch
May 5, 2010
Gareth Owen |
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
InternetNews
December 30, 2005
Tim Gray |
More Shoppers Spending More Holiday shopping was robust across the board this year, as consumers spent more money at stores and online. |
