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Entrepreneur July 2003 Kim T. Gordon	Cross-Training Join the multichannel marketing revolution, and get ready to pump up your sales.
Search Engine Watch February 28, 2006 Chris Sherman	Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
The Motley Fool July 1, 2009 Rich Duprey	Supermarkets Dial Up Savings Consumer-goods companies such as Kraft and General Mills are enticing price-sensitive consumers to their products with coupons via online sites and mobiles, and according to NCH Marketing Services, shoppers are responding.
BusinessWeek November 29, 2004 Michael Arndt	Why Kraft Is On A Crash Diet With private labels eating into share, the CEO wants its brands either No. 1 or gone.
CRM December 2012 Kelly Liyakasa	Is Your Web Site Optimized for Mobile Devices? Reaching customers via smartphones and tablets requires a cross-channel strategy and investment.
CRM March 2006 Colin Beasty	Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web.
InternetNews May 11, 2009 Michelle Megna	Apple Slips in E-Commerce Satisfaction Despite the beating that the e-commerce industry is taking during the downturn, a handful of firms managed to stand out or improve their customer satisfaction.
BusinessWeek February 12, 2007 Michael Arndt	It Just Got Hotter In Kraft's Kitchen Pressure on the CEO builds as Altria unloads its stock in Kraft.
CRM August 2013 Kelly Liyakasa	How to Beat Showrooming Retailers don't have to feel powerless against the Internet. For traditional brands to succeed in the race against online mega-shops such as Amazon, the more seamless the experience between online and in-store buying, the better.
CRM November 23, 2015 Sam Del Rowe	Online Shopping to Increase Over Thanksgiving Weekend, Deloitte Says Black Friday will see a rise in cyber-shopping as the retailer advisory firm predicts more money spent -- and more of it online -- this year.
Food Processing July 2011 Diane Toops	Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations.
InternetNews December 30, 2008 Christopher Saunders	Amazon Hangs Tough in Satisfaction Stats Other major online retailers reported a decline in customer satisfaction. Could this mean more rough times ahead for the industry?
CRM November 2012 Kelly Liyakasa	Connecting Retail and E-tail More retailers are combining CRM data, social media, and personalization to improve the customer experience.
InternetNews February 8, 2008 Kenneth Corbin	For e-Tailers, It's a Wide, Wide Web As e-commerce choices abound, nearly all online shoppers report site-hopping in a survey from JupiterResearch.
CRM December 12, 2014 James Keller	Use Personalization to Convert Online Sales Emulate the in-store experience with e-commerce tools.
Food Processing June 2009 Diane Toops	What's Happened to the American Dream? Shoppers are changing behaviors to adapt to the unstable economy, and the new habits they intend to continue even if the economy improves.
The Motley Fool February 2, 2007 Brian Gorman	Kraft's Ever-Shifting Menu Recent anemic results belie more promising future prospects. Investors, it would be a mistake to discount a turnaround.
The Motley Fool December 8, 2010 April Taylor	Starbucks Says It Wants Its Brand Back Here's an expensive lesson for a premium brand. Starbucks asserts that Kraft mismanaged the marketing and distribution of its packaged coffee products.
CRM November 2012 Judith Aquino	Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy.
BusinessWeek August 4, 2003 Pallavi Gogoi	The Heat in Kraft's Kitchen Cheap rivals and demands for leaner fare close in
HBS Working Knowledge February 24, 2014 Corstjens & Lal	Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
The Motley Fool November 24, 2008 Kristin Graham	How the Credit Crisis Stole Christmas The lack of credit is dramatically altering the holiday season for shoppers and for retailers.
CRM December 20, 2013 Scott Hays	The Nightmare After Christmas Use post holiday returns as a customer service opportunity. While the holiday shopping season brings more chances to engage customers, it also brings more chances to lose them.
The Motley Fool August 24, 2010 Jordan DiPietro	How Safe Are Kraft Foods' Dividends? Kraft Foods can illustrate that it's grown dividends over the past five years, and there's a good chance that it will continue to put shareholders first in the future.
CRM March 30, 2012 Harris et al.	Preparing for a New Price Paradigm Multiple channels transfer pricing decisions from retailers' to consumers' hands.
The Motley Fool April 2, 2009 Mike Pienciak	Food Maker Showdown: Brand Names vs. Private Labels Brand names are feeling pricing pressure from consumers and retailers alike.
InternetNews December 31, 2003	Early Online Shopping Numbers Show Big Gains The 2003 holiday shopping season proved to be a boon for online retailers with shoppers spending $13 billion just between Nov. 1 and Dec. 12 alone.
Food Processing August 2012 Dave Fusaro	Editor's Plate: Breaking Up Is Not So Hard To Do The current frenzy of split-up activity is just the circle of life in the food & beverage industry.
BusinessWeek April 1, 2010	They're Baaack Brands come and go. Some get a second chance.
The Motley Fool January 31, 2006 Steven Mallas	Kraft: A True Buy-and-Hold? Strict value investors might disagree with the current price, but with its 3% yield and a long-term perspective on the part of investors, Kraft might be an idea worth considering.
Food Processing August 2005 Dave Fusaro	Top 100 for 2005: This chicken comes first Tyson unseats Kraft as king of the U.S.-Canada food & beverage industry... Exclusive results of the first Grant Thornton-Food Processing Survey of Food & Beverage Companies...
The Motley Fool October 30, 2008 Timothy M. Otte	Still Nibbling on Kraft The food maker delivers third quarter earnings that are flat with last years.
The Motley Fool March 3, 2009 Mike Pienciak	Does Smart Balance Offer Recipe for Gains? Wait for lower prices before making this stock a key ingredient in your portfolio.
BusinessWeek March 20, 2006 Adrienne Carter	A Big Chill For Kraft? Altria may spin off the rest of Kraft Foods, but analysts say the reception could be cool.
The Motley Fool June 4, 2010 Jim Royal	Does It Matter That Wal-Mart Is Slipping? Wal-Mart is still the king of the retail jungle, but its relative dominance seems to be slipping, a survey of 30,000 shoppers from Consumer Reports suggests.
CRM January 15, 2013 Leonard Klie	Brands Continue to Fail Their Customers New research from Forrester shows customer service hasn't improved all that much in the past year.
The Motley Fool September 23, 2005 Steven Mallas	Kraft Hits New Low As Kraft reaches a new 52-week low, should you buy?
Food Processing February 2010 Diane Toops	Grocery Buying in the Current Economy A survey of 1,000 primary shoppers last April found 35 percent of shoppers were, indeed, affected by the economy through household income reductions, which in turn changed their shopping behavior.
The Motley Fool July 31, 2009 Rick Aristotle Munarriz	7 Reasons to Worry About Next Week Let's go over a few of the blue chips and seemingly recession-proof companies that have analysts seeing the arrows pointing down on the bottom line next week. Some of the names may surprise you.
The Motley Fool October 24, 2011 Dan Caplinger	Has Kraft Foods Become the Perfect Stock? Let's discuss the ideal qualities of a perfect stock, then decide if Kraft Foods fits the bill.
The Motley Fool August 5, 2009 Mike Pienciak	Why These Companies Beat Kraft Improving profit and volume trends still don't make Kraft the food sector's best buy.
The Motley Fool May 8, 2009 Mike Pienciak	Kraft Foods: Appetizing, but Not Quite Delicious The iconic maker of foodstuffs has served up tasty results, but future quarters still run some risk of lacking full flavor.
The Motley Fool January 12, 2005 Alyce Lomax	Kraft: Not for Kids? The processed foods purveyor plans less advertising aimed at children. Kraft is obviously trying to evolve, and while it's the right thing to do, investors are likely to continue to face some short-term pain as the company struggles to find itself again.
The Motley Fool July 28, 2010 Srikanth Srinivasa	Amazon Partners With Facebook to Make Online Shopping More Social Amazon is now offering its shoppers a connect with Facebook accounts that allows movement of Facebook friends to Amazon to get recommendations from friends on what to buy.
IndustryWeek December 1, 2008 Jill Jusko	Kraft Crafts an Open Innovation Strategy Consumer packaged goods manufacturer Kraft finds innovation value in collaborating with suppliers.
The Motley Fool June 2, 2004 Brian Gorman	Kraft Rethinks Portions The change of heart makes sense, but it may pay to be bolder.
The Motley Fool July 25, 2006 Stephen D. Simpson	Kraft Needs to Craft More Growth Well-known brands are a good start, but they're worth little without growth. It is possible that Kraft Foods could ultimately replace Altria in the Dow once the spinoff is complete, but that's not enough of a reason to buy these shares.
The Motley Fool April 20, 2006 Steven Mallas	A Low-Key Quarter for Kraft Kraft might not be growing like an oil company, but it still delivers decent results. Currently yielding a nice 3%, Kraft's stock will probably be a solid dividend player for years to come in an individual's investment program.
The Motley Fool September 13, 2011 Dari FitzGerald	Here's How Kraft Makes Money A quick look at the global food giant's business model.
The Motley Fool April 13, 2009 Mike Pienciak	Will Kraft Lose Its Pricing Power? Kraft needs to prove that it can raise prices without sacrificing sales.