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BusinessWeek October 17, 2005 Gail Edmondson	Mercedes' New Boss Rolls Up His Sleeves Layoffs are just the beginning. Can Mercedes Car Group's Zetsche fix production and quality woes?
BusinessWeek August 15, 2005 Edmondson & Welch	Dark Days At Daimler Jurgen Schrempp leaves behind a Mercedes beset by quality and profit woes. Now, Dieter Zetsche must take drastic measures to save the marriage with Chrysler -- or engineer a breakup.
BusinessWeek January 16, 2006	Fixing Up an Old Mercedes After turning around Chrysler, new DaimlerChrysler head Dieter Zetsche talks about returning the German brand to its past glory.
BusinessWeek July 21, 2003 Gail Edmondson	Mercedes' Head-on Collision with a Quality Survey There must be a lot of long faces at the headquarters of the Mercedes Car Group in Stuttgart. On July 8, the world's most esteemed luxury auto maker suffered the humiliation of seeing its ranking in the annual J.D. Power survey of car dependability plunge to below the average.
The Motley Fool August 15, 2005 Jennifer Schonberger	Handing Over the Keys at DaimlerChrysler Shareholders are set to gain from the auto giant CEO's resignation.
The Motley Fool July 29, 2005 Mike Cianciolo	What a Day at DaimlerChrysler In addition to decent quarterly results, the automaker announced its CEO's resignation. Investors, take note.
BusinessWeek September 29, 2003 Edmondson & Kerwin	DaimlerChrysler: Stalled Was the merger between Daimler and Chrysler a mistake? Many say yes -- and call for Schrempp's head.
The Motley Fool February 6, 2007 Rich Duprey	Chrysler Says "Halo" to Mercedes DaimlerChrysler optimistically hopes that by more closely aligning Chrysler with Mercedes, the prestige and aura will magically turn its loss into the 7% operating profit margin that Mercedes is on track to achieving this year. Investors, take note.
BusinessWeek August 15, 2005	"Mercedes is Job No. 1" German shareholder activist Jorg Pluta has some strong ideas on the direction DaimlerChrysler should be heading.
The Motley Fool Brian Gorman	Daimler's Success Story? When DaimlerChrysler recently rolled out U.S. sales data for May, the results for its new Chrysler 300 were remarkable. But the car's success carries the danger of becoming a Pyrrhic victory for the automaker.
Fast Company September 2005 Fara Warner	Keeping the Crisis in Chrysler Chrysler has always been at its best when its back is to the wall. CEO Dieter Zetsche is taking the lessons of crisis management and making them company policy.
BusinessWeek October 14, 2010 Tim Higgins	Lexus Cedes Ground in the U.S. to Mercedes and BMW Toyota's quality problems - and aggressive pricing by Mercedes - have fueled market share losses at Lexus.
BusinessWeek January 29, 2007 David Kiley	Dr. Z's Waning Credibility Dieter Zetsche, charged with smoothing the Chrysler-Mercedes alliance, has chalked up a decidedly mixed report card.
BusinessWeek August 15, 2005	Q&A With Chrysler's New COO Eric Ridenour says DaimlerChrysler will remain closely involved, with he and CEO Tom LaSorda running it "as a team."
BusinessWeek July 14, 2003 Welch & Tierney	Chrysler's Scary Leap of Faith Chrysler Chief Executive Dieter Zetsche is betting that a slew of new cars in the pipeline will be so hot that demand, not job cuts, will bring back profits. Passing up the opportunity to permanently lower costs in the upcoming labor talks could be a mistake.
The Motley Fool February 16, 2006 Brian Gorman	Daimler's Small Steps The company's strategy in the Chrysler unit -- introducing new vehicles with bold styling -- has helped the American unit's performance. But investors still shouldn't expect miracles.
BusinessWeek March 14, 2005 Gail Edmondson	Hot Audi It's finally blasting into the luxury-car pack. Can it stay there?
BusinessWeek June 19, 2006 David Welch	How Do You Turn On The #@!&% Air? A J.D. Power study finds luxury cars like Mercedes and BMW overloaded with complexity
BusinessWeek September 29, 2003 Gail Edmondson	Zetsche: "It's Not Mission Impossible" Though Chrysler's chief admits that the brand's revival is proving tough, he's "totally convinced" his upmarket strategy will work.
BusinessWeek March 5, 2007 Kiley & Welch	Chrysler At A Crossroads A buyout is all but inevitable at Chrysler. Here are three scenarios for possible sales, and how each one would play out.
The Motley Fool October 25, 2005 Seth Jayson	Profits From a Carmaker? DaimlerChrysler bucks the trend set by Ford and GM. Investors have cause for applause. Apparently it is possible to make the car business work.
The Motley Fool February 19, 2010 John Rosevear	Daimler Dumps Its Dividend Does the surprise Q4 loss signal more trouble ahead?
BusinessWeek August 30, 2004 Gail Edmondson	Can Mercedes Create A Whole New Niche? Take a German luxury sedan, meld it with a monster sport-utility vehicle and a versatile minivan, and what do you get? The Grand Sport Tourer, a premium crossover due out in 2005. And it's aimed mostly at the U.S.
BusinessWeek August 2, 2004 Gail Edmondson	A New Driver For Mercedes-Benz? Insiders say the front-runner to succeed Mercedes-Benz boss Jurgen Hubbert is Eckhard Cordes, the head of Daimler's commercial-vehicle unit, which ranks No. 1 worldwide.
BusinessWeek April 23, 2007 David Welch	Buyer Beware At Chrysler Whoever buys the carmaker Daimler is ditching won't get a stand-alone company.
Fast Company February 2005 Deutschman & Byrne	Super Size Me! Mercedes is bringing a bigger, bloated version of its Smart car to the United States. Is this cowardice -- or clever strategy? Two writers argue the case.
BusinessWeek March 7, 2005	How BMW Drives the Bugs Out Electronics chief Ulrich Heiden on the quest to make cutting-edge cars that are also leaders in quality and reliability.
BusinessWeek March 28, 2005 Gail Edmondson	It Looks Like BMW By A Nose A slew of new models could propel the car-maker past Mercedes
BusinessWeek February 20, 2006 Gail Edmondson	Diesel Gets Cleaner And Greener Daimler's new engine beats hybrids for pep and fuel efficiency, but it's not cheap.
The Motley Fool March 29, 2006 Tarek Sultani	DaimlerChrysler's Smart Move DaimlerChrysler announced that it will spend roughly $1.2 billion to fix its Smart car unit. As consumers become more concerned with fuel efficiency, it's likely that in the long run, Smart will prove profitable.
BusinessWeek August 16, 2004 David Kiley	Chrysler: A Smoother Ride, But Bumps Ahead Can it keep turning out hot sellers -- and keep Mitsubishi from dragging it down?
The Motley Fool February 19, 2004 W.D. Crotty	Detroit Dreaming Chrysler is a mess, yet the COO gets a promotion. Explain that one, please.
IEEE Spectrum December 2008 John Voelcker	The Soul of a New Mercedes How the F700 concept vehicle offers luxury-car performance, comfort, and econo-car fuel efficiency
The Motley Fool May 3, 2005 Mike Cianciolo	Smart Car's Bad Report Card DaimlerChrysler posts losses, largely due to its Smart business model.
The Motley Fool July 14, 2004 Brian Gorman	Automaker Threatens to Try New Tactics Intense global competition may force DaimlerChrysler to adopt American labor strategies. The contrast between the company's relatively free hand in the U.S. and its labor troubles in Germany is striking.
BusinessWeek February 28, 2005 David Welch	Is Lexus Sexy Enough To Seduce Europe? Lexus will amp up its cars' pizzazz and ditch the understated styling.
BusinessWeek October 31, 2005 David Welch	A Rival For BMW? The sporty GS Lexus 430 has what it takes to match the German carmaker -- almost.
BusinessWeek November 17, 2003 Gail Edmondson	Lexus: Still Looking For Traction In Europe Lexus is going nowhere fast in Europe: After 12 years in showrooms, last year it registered sales of just 21,156 cars -- down 11% from 2001 -- compared with more than 234,000 in the U.S. To make Lexus a success, though, Toyota needs to establish it as a separate brand.
BusinessWeek September 22, 2009 Jack Ewing	Hydrogen Cars Are Still Headed for the Highway Advances in fuel-cell technology and a commitment from the German government to build a fueling network mean automakers haven't given up on hydrogen.
BusinessWeek January 16, 2006 Lee Walczak et al.	Dream Machines There's a new 'golden age' of automotive design and technology dawning as sales-hungry automakers are innovating at full speed -- and giving buyers the power to shape their vehicles.
BusinessWeek March 24, 2011 Kitamura et al.	Why Lexus Doesn't Lead the Pack in China A late start and high taxes have left Toyota's luxury brand stuck behind rivals.
Wired October 2004 Douglas McGray	Hot Wheels It's cute, tiny, and plastic. The kids love it (especially in Europe). It also gets 70 miles per gallon, and you can fit three side by side in a standard parking spot. Move over, Mini: The Smart microcar could be the next big thing on America's roads.
BusinessWeek November 18, 2010 Thomas & Cremer	Audi Feels a Need for Speed in the U.S. Volkswagen's Audi brand, the luxury car leader in both China and Europe, is aggressively moving to boost sales in the U.S.
Fast Company September 2005 Fara Warner	Keeping Your Back to the Wall When Dieter Zetsche became CEO in 2000, top executives told him that the way to put the company on a lastingly solid footing was to harness the qualities that emerged in crisis. Zetsche distilled a number of lessons from Chrysler's hair-raising history.
Fast Company December 1, 2007 Robert Levine	High Concept Here's a quick look at five concept cars of the recent past and how they've been repurposed - or forgotten.
CRM January 2016 Oren Smilansky	Required Reading: Mercedes-Benz Steers Toward Better Interactions A new book, Driven to Delight, by Joseph Michelli, explains how the luxury automaker set out to move beyond just offering great cars
The Motley Fool April 29, 2004 W.D. Crotty	Daimler Can Do Better DaimlerChrysler reports a decline in first-quarter net income.
BusinessWeek October 15, 2007 David Welch	A Classier C-Class The new entry-level models from Mercedes-Benz are longer and livelier.
The Motley Fool April 22, 2010 John Rosevear	Chrysler Might Have a Future Yet There are some signs of hope emerging for the auto maker -- thanks in no small part to Fiat, Chrysler's new owner.
BusinessWeek December 8, 2003 Kathleen Kerwin	When Flawless Isn't Enough For Car Buyers The Big Three are catching up in quality, but they have miles to go on the wow factor.