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BusinessWeek March 21, 2005 Kathleen Kerwin	The Zoom Machine At Chrysler With a slew of new models -- including the hot 300 sedan -- its momentum is building. Can Chrysler, which has often veered from triumph to setback, keep the revival rolling?
BusinessWeek July 26, 2004 Welch & Kerwin	GM: Enough With The Come-Ons What General Motors Corp. needs now is sizzling new models -- not more discounts.
BusinessWeek July 14, 2003 Welch & Tierney	Chrysler's Scary Leap of Faith Chrysler Chief Executive Dieter Zetsche is betting that a slew of new cars in the pipeline will be so hot that demand, not job cuts, will bring back profits. Passing up the opportunity to permanently lower costs in the upcoming labor talks could be a mistake.
BusinessWeek September 29, 2003 Edmondson & Kerwin	DaimlerChrysler: Stalled Was the merger between Daimler and Chrysler a mistake? Many say yes -- and call for Schrempp's head.
The Motley Fool March 3, 2005 Mike Cianciolo	DaimlerChrysler's Creativity Sells With innovative designs, DaimlerChrysler remains a popular selection.
BusinessWeek January 29, 2007 David Kiley	Dr. Z's Waning Credibility Dieter Zetsche, charged with smoothing the Chrysler-Mercedes alliance, has chalked up a decidedly mixed report card.
The Motley Fool October 28, 2004 Phil Wohl	Daimler-Chrysler Waiting for Mercedes No. 5 automaker hurt by slow Mercedes sales, but Chrysler remains steady.
Fast Company September 2005 Fara Warner	Keeping the Crisis in Chrysler Chrysler has always been at its best when its back is to the wall. CEO Dieter Zetsche is taking the lessons of crisis management and making them company policy.
The Motley Fool October 12, 2005 Jennifer Schonberger	Chrysler Thinks Smaller DaimlerChrysler rolls out a new line of more fuel-efficient SUVs. Given current gas prices and the continuing high levels at which they are projected to linger, this is a good move for the automaker and its shareholders.
BusinessWeek August 15, 2005 Edmondson & Welch	Dark Days At Daimler Jurgen Schrempp leaves behind a Mercedes beset by quality and profit woes. Now, Dieter Zetsche must take drastic measures to save the marriage with Chrysler -- or engineer a breakup.
Popular Mechanics April 29, 2009 Larry Webster	8 Cars We Want to See in a Chrysler-Fiat Future (And 4 We Don't) With the pending Chrysler-Fiat merger, Chrysler's lineup will change dramatically. No one knows exactly what those changes will be, but here are the cars we would toss and those we would keep.
BusinessWeek September 29, 2003 Gail Edmondson	Zetsche: "It's Not Mission Impossible" Though Chrysler's chief admits that the brand's revival is proving tough, he's "totally convinced" his upmarket strategy will work.
BusinessWeek October 28, 2009 David Welch	Can Fiat Cars Save Chrysler? New models won't materialize for two years -- and the U.S. automaker could stall out in the meantime.
The Motley Fool June 6, 2005 Brian Gorman	Chrysler's Renaissance DaimlerChrysler's top brand is likely to see continued strength in the U.S. and Europe. Investors, take note.
BusinessWeek January 12, 2004 Kathleen Kerwin	Detroit: Pedal To The Metal Enough is enough -- the Big Three is filling showrooms with new cars to beat back foreign rivals
The Motley Fool July 11, 2007 Selena Maranjian	Get Free Car Insurance The American auto industry is ailing, so there's every reason to look to new kinds of incentive to try to build sales. So, should you excitedly wait to buy your next car with free insurance? Not necessarily.
The Motley Fool July 29, 2005 Mike Cianciolo	What a Day at DaimlerChrysler In addition to decent quarterly results, the automaker announced its CEO's resignation. Investors, take note.
BusinessWeek April 23, 2007 David Welch	Buyer Beware At Chrysler Whoever buys the carmaker Daimler is ditching won't get a stand-alone company.
BusinessWeek March 5, 2007 Kiley & Welch	Chrysler At A Crossroads A buyout is all but inevitable at Chrysler. Here are three scenarios for possible sales, and how each one would play out.
The Motley Fool June 2, 2006 Brian Gorman	Daimler on the Downswing? Momentum is slower, but new models may help the company weather the fuel crunch. Investors, take note.
The Motley Fool November 12, 2010 John Rosevear	Chrysler: Not Dead Yet Believe it or not, Detroit's most battered automaker is showing signs of revival.
BusinessWeek January 12, 2004	Autos: Can Detroit Break The Rebate Habit? It will be tough to wean buyers from the incentives they're now accustomed to. Little pent-up demand and foreign competition will keep a lid on sales of U.S. brands.
The Motley Fool September 19, 2006 Brian Gorman	Daimler's Bump in the Road Investors, it's hard to sugarcoat $1.5 billion in red ink. But a swift response to problems should speed the automaker's recovery.
Fast Company September 2005 Fara Warner	Keeping Your Back to the Wall When Dieter Zetsche became CEO in 2000, top executives told him that the way to put the company on a lastingly solid footing was to harness the qualities that emerged in crisis. Zetsche distilled a number of lessons from Chrysler's hair-raising history.
BusinessWeek July 1, 2010 Jeff Green	Fiat Has a Lot Riding on A New Jeep Cherokee The redesign of the Jeep flagship will be an important test of the Italian automaker's chances for turning Chrysler around.
The Motley Fool February 16, 2006 Brian Gorman	Daimler's Small Steps The company's strategy in the Chrysler unit -- introducing new vehicles with bold styling -- has helped the American unit's performance. But investors still shouldn't expect miracles.
The Motley Fool April 19, 2010 John Rosevear	Will Chrysler Really Be Profitable? A widely touted analyst report thinks so. Should we?
The Motley Fool February 19, 2004 W.D. Crotty	Detroit Dreaming Chrysler is a mess, yet the COO gets a promotion. Explain that one, please.
BusinessWeek January 12, 2004	Jurgen Schrempp DaimlerChrysler Chief Executive Jurgen E. Schrempp said to expect the extraordinary from the merger of Daimler Benz and Chrysler, but things have gone badly.
The Motley Fool April 29, 2004 W.D. Crotty	Daimler Can Do Better DaimlerChrysler reports a decline in first-quarter net income.
BusinessWeek October 17, 2005 David Welch	Detroit: Suddenly, Small is Beautiful Buyers are flocking to little cars -- and not just because of high fuel prices -- as a fresh crop of little cars is making small cool again.
Popular Mechanics November 6, 2009 Larry Webster	Chrysler Reveals Its Turnaround Plan It's clear that while the name remains the same, the new Chrysler is a very different organization than it was this past spring.
The Motley Fool May 3, 2005 Mike Cianciolo	Smart Car's Bad Report Card DaimlerChrysler posts losses, largely due to its Smart business model.
BusinessWeek August 15, 2005	Q&A With Chrysler's New COO Eric Ridenour says DaimlerChrysler will remain closely involved, with he and CEO Tom LaSorda running it "as a team."
BusinessWeek February 16, 2004 David Welch	Autos: Those Price Breaks Are Habit-Forming Detroit's incentives may be here to stay, and now Japan is sweetening its deals, too
BusinessWeek January 26, 2004 David Welch	Detroit Tries It The Japanese Way Shared platforms and parts save time and money, but the Big Three are years behind.
The Motley Fool June 10, 2009 Rich Duprey	Time to Say "Ciao!" to Chrysler Just hours after the Supreme Court removed the barricades that a coalition of Indiana pensioners had erected, the Italian auto company Fiat completed the purchase of Chrysler's assets.
The Motley Fool Brian Gorman	Daimler's Success Story? When DaimlerChrysler recently rolled out U.S. sales data for May, the results for its new Chrysler 300 were remarkable. But the car's success carries the danger of becoming a Pyrrhic victory for the automaker.
BusinessWeek May 31, 2004 Kathleen Kerwin	Steering Away From Guzzlers High gas prices are starting to take a toll on sales of the profitable SUVs and trucks the Big Three count on. Will they get burned?
BusinessWeek April 26, 2004 Edmondson et al.	Daimler: Now For The Next Repair Job The pressure is on to deliver a radical fix at DaimlerChrysler Corp.'s 37%-owned Japanese unit, Mitsubishi Motors Corp. but pumping more money into the ailing company may not be the answer.
BusinessWeek January 16, 2006	Fixing Up an Old Mercedes After turning around Chrysler, new DaimlerChrysler head Dieter Zetsche talks about returning the German brand to its past glory.
BusinessWeek October 24, 2005 Rowley & Palmeri	Mitsubishi Zips Past The Scrap Heap Mitsubishi's smart marketing, new models, and cost cuts could avert a financial meltdown.
The Motley Fool June 22, 2006 Brian Gorman	Daimler's Ripple Effect Daimler's plan to introduce employee pricing is bad news for the company, but it could be even worse for Ford. Investors, take note.
The Motley Fool January 8, 2010 John Rosevear	The New Big 3 Go Into Overdrive The automotive world changed in 2009, and the new order is becoming clear.
The Motley Fool December 18, 2003	Dodge Drops Lingerie Bowl In a bid to boost sales of Dodge vehicles, Chrysler Group signed up months ago to be a main sponsor of the "Lingerie Bowl" pay-per-view halftime event at the upcoming Super Bowl. But underwear advertising simply got too hot to handle.
BusinessWeek December 6, 2004 David Welch	Sorry Detroit. The Garage Is Full Auto demand may slow as interest rates rise and incentives fall.
Popular Mechanics December 2007	Chrysler Town & Country and Dodge Grand Caravan: Automotive Excellence Awards 2008 (Versatility) The more luxurious Town & Country shares a chassis and powertrain with the Grand Caravan, which gets muscled-up sheetmetal that is reminiscent of Dodge's SUVs
The Motley Fool February 6, 2007 Rich Duprey	Chrysler Says "Halo" to Mercedes DaimlerChrysler optimistically hopes that by more closely aligning Chrysler with Mercedes, the prestige and aura will magically turn its loss into the 7% operating profit margin that Mercedes is on track to achieving this year. Investors, take note.
BusinessWeek August 12, 2009 Welch, Kiley & Matlack	How Marchionne Will Run Fiat-Chrysler The new CEO is embracing unconventional methods, such as fostering internal competition, as he revs up the carmaker.
The Motley Fool August 5, 2008 Rich Duprey	U.S. Automakers Lose Lease on Life With Chrysler ending its auto leasing program, and Ford and General Motors cutting back on theirs, there remains little incentive for people to shop for American cars.