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BusinessWeek August 15, 2005 Edmondson & Welch	Dark Days At Daimler Jurgen Schrempp leaves behind a Mercedes beset by quality and profit woes. Now, Dieter Zetsche must take drastic measures to save the marriage with Chrysler -- or engineer a breakup.
BusinessWeek October 17, 2005 Gail Edmondson	Mercedes' New Boss Rolls Up His Sleeves Layoffs are just the beginning. Can Mercedes Car Group's Zetsche fix production and quality woes?
BusinessWeek September 29, 2003 Edmondson & Kerwin	DaimlerChrysler: Stalled Was the merger between Daimler and Chrysler a mistake? Many say yes -- and call for Schrempp's head.
The Motley Fool February 6, 2007 Rich Duprey	Chrysler Says "Halo" to Mercedes DaimlerChrysler optimistically hopes that by more closely aligning Chrysler with Mercedes, the prestige and aura will magically turn its loss into the 7% operating profit margin that Mercedes is on track to achieving this year. Investors, take note.
BusinessWeek July 21, 2003 Gail Edmondson	Mercedes' Head-on Collision with a Quality Survey There must be a lot of long faces at the headquarters of the Mercedes Car Group in Stuttgart. On July 8, the world's most esteemed luxury auto maker suffered the humiliation of seeing its ranking in the annual J.D. Power survey of car dependability plunge to below the average.
BusinessWeek September 29, 2003 Gail Edmondson	Zetsche: "It's Not Mission Impossible" Though Chrysler's chief admits that the brand's revival is proving tough, he's "totally convinced" his upmarket strategy will work.
BusinessWeek November 13, 2006 Gail Edmondson	Mercedes Gets Back Up To Speed A focus on quality and cost has Mercedes humming again.
BusinessWeek August 15, 2005	"Mercedes is Job No. 1" German shareholder activist Jorg Pluta has some strong ideas on the direction DaimlerChrysler should be heading.
The Motley Fool July 29, 2005 Mike Cianciolo	What a Day at DaimlerChrysler In addition to decent quarterly results, the automaker announced its CEO's resignation. Investors, take note.
BusinessWeek January 29, 2007 David Kiley	Dr. Z's Waning Credibility Dieter Zetsche, charged with smoothing the Chrysler-Mercedes alliance, has chalked up a decidedly mixed report card.
The Motley Fool June 6, 2005 Brian Gorman	Chrysler's Renaissance DaimlerChrysler's top brand is likely to see continued strength in the U.S. and Europe. Investors, take note.
BusinessWeek August 15, 2005	Q&A With Chrysler's New COO Eric Ridenour says DaimlerChrysler will remain closely involved, with he and CEO Tom LaSorda running it "as a team."
BusinessWeek July 14, 2003 Welch & Tierney	Chrysler's Scary Leap of Faith Chrysler Chief Executive Dieter Zetsche is betting that a slew of new cars in the pipeline will be so hot that demand, not job cuts, will bring back profits. Passing up the opportunity to permanently lower costs in the upcoming labor talks could be a mistake.
The Motley Fool August 15, 2005 Jennifer Schonberger	Handing Over the Keys at DaimlerChrysler Shareholders are set to gain from the auto giant CEO's resignation.
BusinessWeek October 14, 2010 Tim Higgins	Lexus Cedes Ground in the U.S. to Mercedes and BMW Toyota's quality problems - and aggressive pricing by Mercedes - have fueled market share losses at Lexus.
The Motley Fool Brian Gorman	Daimler's Success Story? When DaimlerChrysler recently rolled out U.S. sales data for May, the results for its new Chrysler 300 were remarkable. But the car's success carries the danger of becoming a Pyrrhic victory for the automaker.
Fast Company September 2005 Fara Warner	Keeping the Crisis in Chrysler Chrysler has always been at its best when its back is to the wall. CEO Dieter Zetsche is taking the lessons of crisis management and making them company policy.
BusinessWeek April 23, 2007 David Welch	Buyer Beware At Chrysler Whoever buys the carmaker Daimler is ditching won't get a stand-alone company.
The Motley Fool February 19, 2004 W.D. Crotty	Detroit Dreaming Chrysler is a mess, yet the COO gets a promotion. Explain that one, please.
The Motley Fool February 16, 2006 Brian Gorman	Daimler's Small Steps The company's strategy in the Chrysler unit -- introducing new vehicles with bold styling -- has helped the American unit's performance. But investors still shouldn't expect miracles.
The Motley Fool October 25, 2005 Seth Jayson	Profits From a Carmaker? DaimlerChrysler bucks the trend set by Ford and GM. Investors have cause for applause. Apparently it is possible to make the car business work.
BusinessWeek August 30, 2004 Gail Edmondson	Can Mercedes Create A Whole New Niche? Take a German luxury sedan, meld it with a monster sport-utility vehicle and a versatile minivan, and what do you get? The Grand Sport Tourer, a premium crossover due out in 2005. And it's aimed mostly at the U.S.
BusinessWeek March 5, 2007 Kiley & Welch	Chrysler At A Crossroads A buyout is all but inevitable at Chrysler. Here are three scenarios for possible sales, and how each one would play out.
BusinessWeek March 14, 2005 Gail Edmondson	Hot Audi It's finally blasting into the luxury-car pack. Can it stay there?
The Motley Fool July 14, 2004 Brian Gorman	Automaker Threatens to Try New Tactics Intense global competition may force DaimlerChrysler to adopt American labor strategies. The contrast between the company's relatively free hand in the U.S. and its labor troubles in Germany is striking.
Fast Company February 2005 Deutschman & Byrne	Super Size Me! Mercedes is bringing a bigger, bloated version of its Smart car to the United States. Is this cowardice -- or clever strategy? Two writers argue the case.
The Motley Fool February 19, 2010 John Rosevear	Daimler Dumps Its Dividend Does the surprise Q4 loss signal more trouble ahead?
The Motley Fool February 20, 2007 Rich Duprey	A Beauty to Chrysler's Beast? With all of the problems besetting the automaker, who really wants to make this unholy alliance? Of course, a merger is not the only possibility. DaimlerChrysler has said "all options" are on the table. Investors, take note.
The Motley Fool April 14, 2004 Rich Smith	Toyota's Hot, Daimler's Not Toyota makes six out of the 10 fastest-selling autos in the U.S.
BusinessWeek December 8, 2003 Kathleen Kerwin	When Flawless Isn't Enough For Car Buyers The Big Three are catching up in quality, but they have miles to go on the wow factor.
BusinessWeek February 28, 2005 David Welch	Is Lexus Sexy Enough To Seduce Europe? Lexus will amp up its cars' pizzazz and ditch the understated styling.
The Motley Fool April 29, 2004 W.D. Crotty	Daimler Can Do Better DaimlerChrysler reports a decline in first-quarter net income.
BusinessWeek January 16, 2006 Lee Walczak et al.	Dream Machines There's a new 'golden age' of automotive design and technology dawning as sales-hungry automakers are innovating at full speed -- and giving buyers the power to shape their vehicles.
The Motley Fool October 28, 2004 Phil Wohl	Daimler-Chrysler Waiting for Mercedes No. 5 automaker hurt by slow Mercedes sales, but Chrysler remains steady.
BusinessWeek March 14, 2005 Bremner & Roberts	Asia: Audi Needs To Burn Rubber Audi is winning plaudits in Europe and the U.S. as it launches hit model after hit model in the luxury-auto segment. Asian car enthusiasts love the brand, too.
BusinessWeek August 2, 2004 Gail Edmondson	A New Driver For Mercedes-Benz? Insiders say the front-runner to succeed Mercedes-Benz boss Jurgen Hubbert is Eckhard Cordes, the head of Daimler's commercial-vehicle unit, which ranks No. 1 worldwide.
The Motley Fool March 29, 2006 Tarek Sultani	DaimlerChrysler's Smart Move DaimlerChrysler announced that it will spend roughly $1.2 billion to fix its Smart car unit. As consumers become more concerned with fuel efficiency, it's likely that in the long run, Smart will prove profitable.
BusinessWeek March 28, 2005 Gail Edmondson	It Looks Like BMW By A Nose A slew of new models could propel the car-maker past Mercedes
BusinessWeek December 27, 2004 David Welch	GM And Daimler Are Stepping On It GM and Daimler are finally taking hybrids seriously, teaming up to counter rivals' unexpectedly popular models. Now their engineers will have to prove they can deliver.
BusinessWeek March 24, 2011 Kitamura et al.	Why Lexus Doesn't Lead the Pack in China A late start and high taxes have left Toyota's luxury brand stuck behind rivals.
IndustryWeek November 18, 2009	GM, Ford and Chrysler Strive to Become The Lean Three Continuous improvement has taken hold in Detroit - and not a moment too soon.
BusinessWeek April 26, 2004 David Welch	Gentlemen, Start Your Hybrids Ford, Toyota, and Honda are betting on a payoff. GM and others aren't so sure
BusinessWeek August 16, 2004 David Kiley	Chrysler: A Smoother Ride, But Bumps Ahead Can it keep turning out hot sellers -- and keep Mitsubishi from dragging it down?
The Motley Fool March 12, 2007 Rich Smith	Canada? Oh! Canada! Investors, could the Canadian auto parts maker Magna corner a car company? Honorary Canadian citizenship for all Chrysler workers? And for the UAW, guaranteed pensions and nationalized health care for retirees?
The Motley Fool June 3, 2005 Rich Duprey	Everyone's a GM Employee This Month! The automaker offers a dramatic incentive plan to lure car buyers in.
BusinessWeek July 11, 2005 Ian Rowley	Lexus To The Rescue Losing luster in the luxury market at home, Toyota is rolling out the marque to fight European imports.
BusinessWeek July 25, 2005 David Kiley	Driving His Point Home Netzine author "Autoextremist" Peter DeLorenzo pulls no punches when talking about the car industry -- or the people on it. Read his fuelish comments on the executives and strategies of GM, Ford, DaimlerChrysler, Toyota and others.
BusinessWeek February 20, 2006 Gail Edmondson	Diesel Gets Cleaner And Greener Daimler's new engine beats hybrids for pep and fuel efficiency, but it's not cheap.
BusinessWeek July 12, 2004 David Welch	California Rules, Detroit Quakes U.S. carmakers are balking at proposed regs that would cut carbon dioxide emissions.
CIO August 13, 2008 Stephanie Overby	In Tough Economy Chrysler Looks to IT to Trim Expenses, Improve Business At Chrysler, private-equity ownership drives IT to slash costs through outsourcing and retool to compete globally.