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HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces.   |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
PC World
May 2003
Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
Entrepreneur
March 2008
Heather Clancy |
Get Them Talking Tired of trying to round up new customers on your own? Go online and start yelping for referrals. |
Inc.
February 1, 2010
Max Chafkin |
You've Been Yelped Yelp, the rambunctious and burgeoning customer-review website, can make or break a small business. It can also drive a business owner slightly insane. |
Inc.
June 2009
Kasey Wehrum |
How Businesses Can Respond to Criticism on Yelp Yelp, the online review service, recently announced that business owners will be able to publicly answer negative posts. Three business owners give their views on when it makes sense to respond to critics posting negative reviews. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
InternetNews
November 30, 2007
Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
HBS Working Knowledge
June 1, 2015
Michael Blanding |
The Surprising Benefits of Oversharing In a social media culture that encourages sharing of embarrassing information, revealing too much can benefit individuals but hurt businesses. |
BusinessWeek
March 3, 2010
Burrows & Galante |
Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews. |
BusinessWeek
June 2, 2011
David Sax |
Yelp's Online Reviewing Mafia The $500 million website Yelp grows on the strength -- and grumpy volume -- of its Elite food critics. |
Entrepreneur
August 2005
Chris McGinnis |
Seeing Stars Get hotel ratings from people who have actually stayed there. These Web sites offer honest hotel reviews from real travelers like you. |
Entrepreneur
August 2003
Melissa Campanelli |
The Ratings Game Many sites allow visitors to review and rate the products they're selling. Should you follow suit? |
Inc.
February 1, 2010 |
Take a Deep Breath How to handle online criticism - on Yelp and elsewhere. |
Home Theater
May 15, 2008
Mark Fleischmann |
For Product Opinions, Consumers Trust Friends Advice from friends and printed reviews beat out online reviews for trustworthiness when planning to purchase a product. |
Search Engine Watch
January 11, 2007
Kevin Newcomb |
Social Features Key to Yahoo Local Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. |
Fast Company
Neal Ungerleider |
FTC Subpoena Revelations, Thousands Of Complaints Send Yelp's Stock Price Tumbling A steady stream of business owners have gone on record, including in the Los Angeles Times, claiming that Yelp threatened to display negative reviews more prominently if they didn't pay for advertising. |
CRM
January 2015
Maria Minsker |
Should Businesses Review Customers? Reverse reviews hold customers accountable for their behaviors. |
CRM
December 2011
Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image. |
CRM
April 2014
Sarah Sluis |
How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
Entrepreneur
July 2010
Emma Johnson |
From Nay to Yay What to do about bad reviews on customer feedback sites. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Entrepreneur
September 2006
Melissa Campanelli |
Peer Pressure Online reviews by your customers can turn browsers into buyers. |
CRM
July 2012
Judith Aquino |
Catching up with Your Customers Restaurants struggle to reach their increasingly tech-savvy customers. |
The Motley Fool
November 9, 2011
Rick Aristotle Munarriz |
An IPO You Can Sink Your Teeth Into Yelp is gearing up to go public next year. |
CRM
February 17, 2012
Ashish Gambhir |
Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department. |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Search Engine Watch
March 9, 2011
Greg Habermann |
On Yelp and Google: Shaky Friends, Uncertain Futures Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle. |
CRM
March 2014
Maria Minsker |
Influencing Customers in the Age of Information A Stanford professor shares insights on the shift from relative to absolute consumer decision-making. |
Search Engine Watch
February 6, 2011
Eric Enge |
Negative Reviews in Local Search: A Survival Guide for Businesses If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. |
The Motley Fool
December 22, 2009
Tim Beyers |
This Is When I'll Buy OpenTable A site for booking social events isn't very social. Go figure. OpenTable has zero Web 2.0 partnerships. |
The Motley Fool
December 18, 2009
Rick Aristotle Munarriz |
Google's Cry for Yelp TechCrunch reports that Google is in negotiations to snap up Web 2.0 darling Yelp.com, in a deal worth $500 million or more. |
Fast Company
Dec 2013/Jan 2014
Elena Bergeron |
Is it Time To Go Analog? Can online websites try to creatively promote their content in print? |
Search Engine Watch
October 25, 2005
Shari Thurow |
Shopping Search and Merchant Reputations Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? |
Inc.
December 2008
Ryan Underwood |
Tell Us What You Really Think If you want to know how your customers feel about your company, it's easier than ever to find out. And if some of them happen to be badmouthing you, you may even have a chance to change their minds. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
The Motley Fool
November 23, 2007
Mary Dalrymple |
Buy Smart for the Holidays These websites will help you do a little research to be certain you're getting the best values for your gift money. |
Inc.
April 1, 2010 |
Reader Mail: April 2010 Readers comment on company culture, Yelp, and customer service among others. |
Search Engine Watch
April 22, 2011
Dave Davies |
Improve Your Organic Rankings With Google Places, Part 3 Google Places tips and strategies for image optimization, reviews, and geographic targeting. |
CRM
November 15, 2013
Megan Yunker |
Best Practices for Marketing in an Online Community Support, feedback, and ratings are key. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. |
Bank Technology News
June 2010
Michael Sisk |
Customer Reviews Drive Growth The idea of creating online forums where customers can share comments on products and services has always been tantalizing and scary for financial institutions. |
Fast Company
Pavithra Mohan |
Google May Be Hurting Users By Manipulating Search Results, Says Study A study authored by Tim Wu, a Columbia Law School professor, notes that Google "has increasingly developed and promoted its own content as an alternative to results from other websites." |
Fast Company
Nikita Richardson |
Restaurant Reviews Now Appear In Facebook Search Facebook has announced that, starting today, users will be able to view restaurant reviews from reputable sites when searching for eateries throughout the U.S. |
PC Magazine
January 10, 2007 |
Wired, Don't Quit Your Day Job A few products that differed in reviews between Wired magazine and this one. |
BusinessWeek
February 4, 2010
Peter Burrows |
Hot Tech Companies Like Yelp Are Bypassing IPOs In a desire to keep control, they're opting for private rather than public investment -- even, as in Yelp's case, in the case of rich bids from Google and Microsoft. |
Fast Company
September 2014
Baratunde Thurston |
We Cheer! We lead! We Know There is a Need! Hundreds of people transformed Big Earl's Yelp page into a platform for satirical political expression, celebrating how gay-friendly the place is. |
Information Today
December 15, 2008 |
SirsiDynix Adds Community Review Features SirsiDynix announced a partnership with ChiliFresh, offering libraries and patrons an easy way to create and read reader reviews, with complete customization abilities for libraries. |
