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Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic.   |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Inc.
December 2008
Ryan Underwood |
Tell Us What You Really Think If you want to know how your customers feel about your company, it's easier than ever to find out. And if some of them happen to be badmouthing you, you may even have a chance to change their minds. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
Search Engine Watch
January 11, 2007
Kevin Newcomb |
Social Features Key to Yahoo Local Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
Inc.
June 2009
Kasey Wehrum |
How Businesses Can Respond to Criticism on Yelp Yelp, the online review service, recently announced that business owners will be able to publicly answer negative posts. Three business owners give their views on when it makes sense to respond to critics posting negative reviews. |
PC World
May 2003
Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |
Search Engine Watch
January 23, 2011
Gregg Stewart |
SMB Must-Haves in 2011 Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
Entrepreneur
March 2008
Heather Clancy |
Get Them Talking Tired of trying to round up new customers on your own? Go online and start yelping for referrals. |
Fast Company
Neal Ungerleider |
FTC Subpoena Revelations, Thousands Of Complaints Send Yelp's Stock Price Tumbling A steady stream of business owners have gone on record, including in the Los Angeles Times, claiming that Yelp threatened to display negative reviews more prominently if they didn't pay for advertising. |
CRM
December 2011
Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image. |
Search Engine Watch
July 15, 2010
Price Glomski |
Google Ratings: Could they Change Your Business? This extension allows brands the ability to take over more space on the page while introducing a more dynamic call to action. |
Entrepreneur
August 2003
Melissa Campanelli |
The Ratings Game Many sites allow visitors to review and rate the products they're selling. Should you follow suit? |
Inc.
February 1, 2010
Max Chafkin |
You've Been Yelped Yelp, the rambunctious and burgeoning customer-review website, can make or break a small business. It can also drive a business owner slightly insane. |
InternetNews
November 30, 2007
Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
Search Engine Watch
December 18, 2009
Gregg Stewart |
Focusing Your Message from National to Local, Part 2 How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results. |
BusinessWeek
March 3, 2010
Burrows & Galante |
Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews. |
The Motley Fool
November 18, 2011
Tim Beyers |
Does This Mean a New Internet Bubble Is Upon Us? Angie's List, a 16-year-old dot-com survivor that still isn't profitable, soars on its first day of trading. |
CRM
April 2014
Sarah Sluis |
How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
Entrepreneur
August 2005
Chris McGinnis |
Seeing Stars Get hotel ratings from people who have actually stayed there. These Web sites offer honest hotel reviews from real travelers like you. |
Search Engine Watch
October 16, 2009
Gregg Stewart |
Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. |
Search Engine Watch
February 6, 2011
Eric Enge |
Negative Reviews in Local Search: A Survival Guide for Businesses If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. |
Inc.
February 1, 2010 |
Take a Deep Breath How to handle online criticism - on Yelp and elsewhere. |
CRM
February 17, 2012
Ashish Gambhir |
Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Search Engine Watch
March 9, 2011
Greg Habermann |
On Yelp and Google: Shaky Friends, Uncertain Futures Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle. |
CRM
November 15, 2013
Megan Yunker |
Best Practices for Marketing in an Online Community Support, feedback, and ratings are key. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. |
Bank Technology News
June 2010
Michael Sisk |
Customer Reviews Drive Growth The idea of creating online forums where customers can share comments on products and services has always been tantalizing and scary for financial institutions. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Search Engine Watch
February 10, 2011
Paul Burani |
Search, Social Media & the Offline Purchase How to target the social media audience in search engines and guide their offline consumer behavior. |
CRM
March 2014
Maria Minsker |
Influencing Customers in the Age of Information A Stanford professor shares insights on the shift from relative to absolute consumer decision-making. |
Entrepreneur
July 2010
Emma Johnson |
From Nay to Yay What to do about bad reviews on customer feedback sites. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
PC Magazine
January 10, 2007 |
Wired, Don't Quit Your Day Job A few products that differed in reviews between Wired magazine and this one. |
CRM
January 2015
Maria Minsker |
Should Businesses Review Customers? Reverse reviews hold customers accountable for their behaviors. |
InternetNews
November 1, 2005
Susan Kuchinskas |
SuperPages Gears Up for Holiday Shoppers Verizon's Internet yellow pages service adds community features and comparison shopping tools. |
Entrepreneur
September 2007
Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
Information Today
December 15, 2008 |
SirsiDynix Adds Community Review Features SirsiDynix announced a partnership with ChiliFresh, offering libraries and patrons an easy way to create and read reader reviews, with complete customization abilities for libraries. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
InternetNews
March 1, 2007
Nicholas Carlson |
IAC's Citysearch Buys Insider Pages IAC property Citysearch today announced it has acquired Insider Pages, a reviews-based local search company. |
Information Today
July 14, 2008 |
AquaBrowser Adds Social Networking Tools New features boost the existing AquaBrowser social networking experience and are designed to create a true global community for library users. |
Search Engine Watch
October 25, 2005
Shari Thurow |
Shopping Search and Merchant Reputations Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? |
Search Engine Watch
March 20, 2011
Dean Stephens |
Healthy Local Search The health industry has realized that local search marketing can have great benefits. An overview of health-related tools, directory and review sites, and location-based services. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
CRM
May 2015
Maria Minsker |
Customer Reviews Drive CitizenShipper's Word-of-Mouth Marketing Trustpilot's review validation platform adds credibility to claims |
Search Engine Watch
September 25, 2007
Michael Boland |
Whither the Yellow Pages Industry? At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet. |
