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PC World
December 22, 2006
Dan Tynan |
This Blog for Hire Some bloggers pitch products for pay, often without telling their readers.   |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
Entrepreneur
June 2008
Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
InternetNews
December 9, 2005
David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars. |
BusinessWeek
July 10, 2006
Jon Fine |
Polluting The Blogosphere Bloggers are getting paid to push products. Disclosure is optional. |
Entrepreneur
June 2010
Gwen Moran |
Pay for Praise New FTC guidelines address paid endorsements. |
InternetNews
April 22, 2005
Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
InternetNews
November 24, 2004
Susan Kuchinskas |
Marqui Product Placement in Blogs Bloggers will get $800 a month to mention Marqui's hosted communications management services with a link once a week in their blogs and post its emblem on a page. |
ONLINE
May/Jun 2005
Marydee Ojala |
All Generalizations Are False, Including This One A look at popular generalizations regarding librarians, blogs and more. |
BusinessWeek
December 13, 2004
Lauren Gard |
The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
Home Theater
May 15, 2008
Mark Fleischmann |
For Product Opinions, Consumers Trust Friends Advice from friends and printed reviews beat out online reviews for trustworthiness when planning to purchase a product. |
Search Engine Watch
September 3, 2009
Justilien Gaspard |
Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. |
Entrepreneur
February 2005
Gwen Moran |
Marketing Buzz 02/05 Add blogs to your PR mix... Attach your own voice to your website and e-mail communications... etc. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
Search Engine Watch
April 14, 2011
Justilien Gaspard |
3 Link Marketing Strategies for Online Retailers Link development for an online retailer has its challenges. Here are three strategies. |
The Motley Fool
March 7, 2006
Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
Search Engine Watch
December 12, 2007
Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |
PC Magazine
April 4, 2008
Eileen Travers |
Blogging for Dollars Cashing in on a free format. |
BusinessWeek
May 7, 2007
Heather Green |
The Big Shots Of Blogdom Executives are learning to take the 24/7 patter of online critics very seriously indeed. |
Search Engine Watch
September 28, 2010
Jeremy Bencken |
5 Tips to Kick Start Your Link Building via Social Media Monitoring It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers faster with highly-targeted, relevant searches. |
PC Magazine
September 27, 2006
John C. Dvorak |
The Folly of Citizen Journalism Citizen journalism is like citizen professional baseball. You can't play pro baseball just because you think the Seattle Mariners stink. |
Salon.com
May 10, 2002
Steven Johnson |
Use the blog, Luke The collective future of blogs lies not in dethroning the New York Times -- but in becoming a force that can make sense of the Web's infinity of links... |
BusinessWeek
September 19, 2005
Jon Fine |
Remapping The Blogosphere Technorati's new searchable blog directory would help readers -- and advertisers. The company's focus on making the blog world bite-sized for a more mainstream audience comes as it takes heat from bloggers complaining about spotty searches and sluggish technology. |
Entrepreneur
September 2003
Chris Penttila |
Hired Guns Is enlisting bloggers the wave of the future in marketing? |
Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
InternetNews
May 16, 2006
Sean Michael Kerner |
The Metrics on Blogs Top blogger Steve Rubel encourages companies to engage the blogosphere but warns that hard metrics are still a work in progress. |
InternetNews
November 5, 2004
Erin Joyce |
Are Bloggers Really Journalists? When bloggers start to consider themselves journalists in the traditional sense they risk becoming what they often detest and deplore in traditional and new media. |
Entrepreneur
January 2009
Francine Kizner |
10 Blogs to Write Today If blogging is part of your marketing plan, get started on these ideas. |
Entrepreneur
June 2007
Catherine Seda |
Rave Reviews On the web, customer testimonials speak louder than advertising. |
| Fast Company |
How Do I Get The Press To Cover My Company? It's not enough to have a great business if no one knows your company exists, but getting the media to pay attention to your startup can be tricky. |
InternetNews
November 9, 2004
Susan Kuchinskas |
Kanoodle 'Ads' Bloggers Six Apart, provider of blogging software and hosting services, will work with online ad network Kanoodle to let bloggers add sponsored links to their content. |
The Motley Fool
October 10, 2006
Jack Uldrich |
The Real YouTube Scoop TechCrunch's reporting of Google's buyout deal demonstrates new media's growing influence. At a minimum, the rise of YouTube and similar video-sharing sites suggests that media companies will have to adjust their strategies to keep this revolution from running off without them. |
Search Engine Watch
February 15, 2011
Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
Search Engine Watch
March 3, 2009
Carrie Hill |
SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right. |
InternetNews
October 16, 2009 |
IAB Calls on FTC to Scrap Blogger Rules Digital advertising association argues that new endorsement guidelines would create a double standard for new and old media and challenges their constitutionality. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
PC World
May 2003
Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |
The Motley Fool
April 20, 2005
Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
Search Engine Watch
April 16, 2008
Greg Jarboe |
Print Journalists Optimistic...Or Not A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? |
Search Engine Watch
June 10, 2010
Garrett French |
4 'Preciprocity' Templates for Content-Based Link Builders How to warm up your relationship with influential bloggers, experts, analysts, reporters, and other link prospects in your media space. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
AskMen.com
Jeremy Berger |
Blogging To Make Money The notion of what is a blog and what is journalism is getting murkier as blogs become news sites, bloggers write for traditional news outlets, newspapers chop up their online content into blogs, journalists start personal blogs, and so on. |
The Motley Fool
June 30, 2007
Rick Aristotle Munarriz |
A Fool Looks Back Blogs, dogs, and rock gods went for a brief jog down Wall Street this past week. All the news that's fit to blog... Elsewhere in the world of business news... |
The Motley Fool
July 5, 2006
Rick Aristotle Munarriz |
Taking Out Google New contextual marketing networks are aiming for Google. |
Entrepreneur
July 2008
Gail Dutton |
Go Blog-wild When your company goes global, its blog should, too. |
