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Entrepreneur
April 2008
John Jantsch |
Making Headlines Here's how to get the media attention you've always wanted - the right way.   |
ONLINE
May/Jun 2005
Marydee Ojala |
All Generalizations Are False, Including This One A look at popular generalizations regarding librarians, blogs and more. |
InternetNews
April 22, 2005
Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
InternetNews
November 5, 2004
Erin Joyce |
Are Bloggers Really Journalists? When bloggers start to consider themselves journalists in the traditional sense they risk becoming what they often detest and deplore in traditional and new media. |
Search Engine Watch
December 18, 2007
Greg Jarboe |
Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity. |
ONLINE
Jan/Feb 2006
Marydee Ojala |
The Dollar Sign - The New Life Cycle of Business Information Business researchers are now confronted with out-of-control, random, nonlinear information. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
Search Engine Watch
February 18, 2011
Lisa Buyer |
Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity. |
Entrepreneur
August 2008
Chris Penttila |
Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by. |
Entrepreneur
April 2005
Catherine Seda |
Get the Word Out You don't have to entrust your announcements to snail mail anymore -- the internet makes sending press releases easy and effective. And some services are even free! |
Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
Search Engine Watch
June 30, 2004
Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
Search Engine Watch
February 15, 2011
Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
Inc.
May 1, 2010
Joyner & McCorvey |
How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign. |
Information Today
September 18, 2008 |
BurrellesLuce Portal Offers Access to TV News Coverage BurrellesLuce has enhanced its 2.0 web portal by offering easy access to television news stories that contain keywords clients have asked to have tracked for them. |
Search Engine Watch
February 17, 2011
Ken McGaffin |
Online PR and Getting Links From Major Media: 6 Examples Getting editorial links from major media websites is one of the big bonuses of doing effective online public relations -- a tactic every serious link builder should consider. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
Search Engine Watch
May 5, 2010
Mark Pack |
Lib Dems' View: How Much of an Internet General Election Has it Been? Local U.K. online campaigning is more an evolution of existing political campaign than a whole new approach, and it's changing what an election campaign on the ground looks like. |
Search Engine Watch
January 18, 2011
Nichola Stott |
How to Get Links from Journalists Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. |
The Motley Fool
January 18, 2006
Rich Duprey |
Berkshire Walks the Wire Warren Buffett buys Business Wire for an undisclosed amount. Investors may wonder why, but Buffet knows the business is an industry leader, makes money, and has potential for growth. |
Entrepreneur
September 2007
Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
Entrepreneur
May 2007
Gwen Moran |
Get the Word Out Boost business with some modern-day marketing. |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
Information Today
Barbara Quint |
PR Newswire Teams with Relegence on NewsPrompt PR Newswire announced a new toolbar service designed to alert users "second-by-second" to financial and business news coming from the Web sites of some 20,000 sources. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
Information Today
August 5, 2010 |
New Content Added to Publish2 News Exchange With the addition of Demotix to News Exchange, newspapers will also be able to buy photos a la carte for coverage of major news events around the U.S. and around the world. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
Pharmaceutical Executive
August 1, 2011
Joe Dysart |
Giving Press Releases New Legs Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed |
Entrepreneur
June 2008
Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
Salon.com
May 10, 2002
Scott Rosenberg |
Much ado about blogging Is it the end of journalism as we know it? Or just 6 zillion writers in search of an editor? Neither... |
Reason
February 2006
Cathy Young |
Smears in Cyberspace Sometimes in journalism, the medium is the story. So it is with the ongoing saga of The Blogs vs. The Mainstream Media, endlessly flogged and blogged in the old and new media alike. |
Search Engine Watch
November 8, 2005
Catherine Seda |
Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out. |
Entrepreneur
February 2005
Gwen Moran |
Marketing Buzz 02/05 Add blogs to your PR mix... Attach your own voice to your website and e-mail communications... etc. |
InternetNews
March 11, 2005
Erin Joyce |
Bloggers on The Front Lines The Apple trade secrets case has become a defining moment for blogs that practice journalism. |
InternetNews
July 12, 2006
Andy Patrizio |
Apple Declines To Appeal Blogging Decision Judges found that bloggers have the same confidentiality rights for their sources as a newspaper or TV network. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
The Motley Fool
November 23, 2005
Selena Maranjian |
The Business of Blogging How blogs are influencing business -- and helping investors. |
InternetNews
March 31, 2008
Erin Joyce |
'Bounciness' in Site Rankings Reviewing the basics of link love. |
Search Engine Watch
May 14, 2009
Justilien Gaspard |
Create Something Newsworthy, Part 3 -- Promotions Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. |
Search Engine Watch
October 30, 2006
Greg Jarboe |
The 100th Birthday of the Press Release The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. |
Search Engine Watch
December 12, 2007
Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |
Financial Planning
October 1, 2006
Swift & Gary |
12 Media Don'ts As a financial advisor, print media can boost your profile and sales, but you have to treat journalists right to keep them coming back for more. Here's how. |
Inc.
October 2006
Stephanie Clifford |
Goodbye, Retainers Pay as you go with results-based PR. |
The Motley Fool
November 28, 2006
Rich Duprey |
Newswire Is Making News Making news is making news. Like bookends on 2006, the two major newswire services have been targeted by third parties. It was recently rumored that private equity firm Apax would make a bid for PR Newswire. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
Entrepreneur
June 2002
Chris Sandlund |
Plug In the Numbers Somewhere in all those statistics the media spew, you might find the truth... |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
Searcher
October 2006
Laura Gordon-Murnan |
Politics and Tech Tools - Blogs, Aggregators, and Tracking Tools Dynamic, exciting, and wide open political blogging is playing an active role and has an aggressive voice in shaping political discourse. |
InternetNews
August 13, 2004
Michael Singer |
Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out. |
