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Search Engine Watch February 21, 2006 Shari Thurow	News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
Search Engine Watch March 31, 2011 Jeremy Bencken	PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
Search Engine Watch September 10, 2010 Nichola Stott	PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.
Search Engine Watch August 25, 2009 Herndon Hasty	Social, Search, and Branding Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
Search Engine Watch September 11, 2009 Chris Boggs	When to Run Away from an SEO Company There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door.
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Search Engine Watch November 8, 2010 Josh McCoy	Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.
Pharmaceutical Executive August 1, 2011 Joe Dysart	Giving Press Releases New Legs Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed
Search Engine Watch December 12, 2007 Debby Richman	Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch February 21, 2011 Josh McCoy	Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.
Search Engine Watch February 9, 2011 Simon Heseltine	Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals.
Search Engine Watch February 9, 2009 Ron Jones	Link Building 101, Part 2 Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links.
Search Engine Watch March 8, 2011 Kristi Hines	Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
Search Engine Watch May 18, 2010 Eric Enge	SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
Search Engine Watch August 4, 2010 Jeremy Bencken	New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.
Search Engine Watch January 11, 2010 Ron Jones	Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.
Search Engine Watch November 13, 2008 Justilien Gaspard	Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously.
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne	The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
Search Engine Watch July 21, 2009 Mark Jackson	Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
Search Engine Watch June 30, 2004 Grant Crowell	Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.
Search Engine Watch April 22, 2010 John Lynch	Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Search Engine Watch March 3, 2011 Jeremy Bencken	21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links.
Search Engine Watch January 18, 2011 Nichola Stott	How to Get Links from Journalists Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you.
Search Engine Watch November 12, 2009 Justilien Gaspard	Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Search Engine Watch August 16, 2010 Josh McCoy	Your Blog...Your Best Friend, Or Your Worst Enemy Is your blog off topic? Having an on-site blog can help your online efforts or greatly detract from you from your SEO and site conversion goals.
Search Engine Watch October 23, 2009 Chris Boggs	It's Not Too Late for 2009 Holiday-Focused SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.
Search Engine Watch February 15, 2011 Nichola Stott	9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.
Search Engine Watch January 6, 2011 Guillaume Bouchard	Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.
Search Engine Watch June 9, 2010 Jeremy Bencken	Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start.
Search Engine Watch February 20, 2009 Chris Boggs	Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.
Search Engine Watch October 5, 2010 Eric Enge	8 Flawed Link Building Strategies While there are a few relatively low effort/cost link building strategies, such as directories and reciprocal links, these have limited value. Here's how you can get in trouble when trying to acquire low quality links.
Commercial Investment Real Estate Nov/Dec 2009 Joe Dysart	Impress the Press Use these 9 tips to create a top-notch online media center.
Search Engine Watch February 27, 2011 Mark Jackson	The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.
Search Engine Watch January 9, 2011 Eric Enge	6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.
Search Engine Watch June 4, 2009 Sage Lewis	The Best Links Come from Knowing Thy Self Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.
Search Engine Watch March 15, 2011 Nichola Stott	Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you.
Search Engine Watch February 13, 2011 Mark Jackson	10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
Search Engine Watch January 11, 2011 Kevin Gibbons	10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
Search Engine Watch July 13, 2010 Eric Enge	The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?
ONLINE Jan/Feb 2006 Marydee Ojala	The Dollar Sign - The New Life Cycle of Business Information Business researchers are now confronted with out-of-control, random, nonlinear information.
Search Engine Watch May 23, 2008 William Flaiz	How to Take on a Major SEO Client Taking on a large search engine optimization client can be a daunting proposition. But it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch November 4, 2010 John Lynch	Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.
Search Engine Watch March 17, 2011 Justilien Gaspard	Link Building Tips for Small Businesses These tips can help you grow your backlinks and customer base at the same time.
Search Engine Watch April 12, 2010 Bas van den Beld	How to Gain Traffic Using Twitter, YouTube Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources.