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August 4, 2010
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New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.   |
Search Engine Watch
January 18, 2011
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How to Get Links from Journalists Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. |
Entrepreneur
April 2008
John Jantsch |
Making Headlines Here's how to get the media attention you've always wanted - the right way. |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Entrepreneur
August 2008
Chris Penttila |
Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by. |
Search Engine Watch
May 5, 2010
Mark Pack |
Lib Dems' View: How Much of an Internet General Election Has it Been? Local U.K. online campaigning is more an evolution of existing political campaign than a whole new approach, and it's changing what an election campaign on the ground looks like. |
Search Engine Watch
April 16, 2008
Greg Jarboe |
Print Journalists Optimistic...Or Not A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? |
Financial Planning
October 1, 2006
Swift & Gary |
12 Media Don'ts As a financial advisor, print media can boost your profile and sales, but you have to treat journalists right to keep them coming back for more. Here's how. |
Entrepreneur
May 2007
Gwen Moran |
Get the Word Out Boost business with some modern-day marketing. |
Inc.
May 1, 2010
Joyner & McCorvey |
How to Manage Your Own PR At start-ups, founders often wear many hats, including that of PR manager. Here are ten tips for running a successful public-relations campaign. |
Chemistry World
March 2006
Karen Harries-Rees |
Editorial: Engaging with the Media Misleading or incorrect science stories regularly appear in the media. Current initiatives in the UK to make expert scientists accessible to media outlets for commentary are a start, but are clearly not enough. |
InternetNews
March 31, 2008
Erin Joyce |
'Bounciness' in Site Rankings Reviewing the basics of link love. |
Financial Planning
July 1, 2005
Melanie DeCarolis |
Practice Tips Using the media is a powerful and cost-effective way for motivated financial planners to build both credibility and their books of business. Here are a few ways to encourage journalists to seek you out. |
Search Engine Watch
May 20, 2009
Eric Enge |
Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. |
Search Engine Watch
July 30, 2009
Sage Lewis |
Re-Thinking Link Building Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building. |
Search Engine Watch
November 19, 2008
Eric Enge |
Marketing Pitches: Don't Strike Out With Your Audience When journalists are starting out, they're trained to find the most relevant event or idea. They understand that there's a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts? |
PC Magazine
September 27, 2006
John C. Dvorak |
The Folly of Citizen Journalism Citizen journalism is like citizen professional baseball. You can't play pro baseball just because you think the Seattle Mariners stink. |
Financial Advisor
December 2006
Mary Rowland |
The Real Scoop On Manipulating The Press Financial advisors need to understand that talking to journalists is not a substitute for working on a marketing plan. |
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July 21, 2015
Barbie E. Keiser |
Winning Resources for Global Journalism The Global Editors Network Summit in Barcelona, Spain, featured its fourth annual international competition, Startups for News, rewarding "the most promising startups that provide innovative services for newsrooms." |
Search Engine Watch
February 20, 2009
Chris Boggs |
Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask. |
Search Engine Watch
August 7, 2008
Justilien Gaspard |
Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. |
Search Engine Watch
July 16, 2009
Sage Lewis |
Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? |
Search Engine Watch
May 15, 2008
Justilien Gaspard |
Keeping SEO Staff Motivated and Driven With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible. |
Search Engine Watch
June 30, 2004
Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
Search Engine Watch
December 10, 2009
Justilien Gaspard |
Rethinking your Link Marketing Strategies Tips for improving your rankings for budgets of all sizes. |
Parameters
Brendan R. Mclane |
Reporting from a Sandstorm: An Appraisal of Embedding In an age of the continuous media cycle and information transparency, Operation Iraqi Freedom marked the first time so many reporters were provided so much relatively unrestricted front-line access. |
Search Engine Watch
May 29, 2008
Justilien Gaspard |
Five Traits of the Ideal Link Builder If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. |
Search Engine Watch
February 7, 2011
Adam Audette |
Mea Culpa: How I Failed At Link Building It's quite easy to put your principles and SEO best practices aside in place of other, less important, motivations. Hopefully this tale will help you avoid losing clients and reinforce why you need to be efficient, smart, and careful in making business decisions. |
