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InternetNews
December 9, 2005
David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars.   |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
BusinessWeek
December 13, 2004
Lauren Gard |
The Business Of Blogging Explosive growth means Web logs are suddenly in Madison Avenue's sights. Already regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. |
InternetNews
November 9, 2004
Susan Kuchinskas |
Kanoodle 'Ads' Bloggers Six Apart, provider of blogging software and hosting services, will work with online ad network Kanoodle to let bloggers add sponsored links to their content. |
Search Engine Watch
May 28, 2009
Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
HBS Working Knowledge
March 31, 2014
Julia Hanna |
Encouraging Niche Content in an Ad-Driven World Advertising drives bloggers to shift their writing to subjects that will grab more eyeballs -- namely the stock market, celebrities, and salacious behavior. But surprise: Ads might also help generate more niche content, too. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
Inc.
March 1, 2010
Joel Spolsky |
Let's Take This Offline A decade ago, a blog put this software company on the map. But as the business matures, it's blogging that's holding Fog Creek Software back. |
Entrepreneur
June 2008
Guy Kawasaki |
Mind Your Manners To take advantage of free buzz from bloggers, make sure to follow the code of conduct. |
Search Engine Watch
December 12, 2007
Debby Richman |
Blog Marketing Takes Commitment At Search Engine Strategies Chicago, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem. |
Search Engine Watch
October 15, 2009
Justilien Gaspard |
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. |
InternetNews
November 26, 2004
Susan Kuchinskas |
RSS: Feed Me the Money XML syndication strips ads from online content. For self-supporting bloggers, that's a problem. |
BusinessWeek
July 30, 2009
Jon Fine |
Taming the Web for Local Advertisers GrowthSpur has a strategy to help business connect with fragmented audiences |
| Fast Company |
How Do I Get The Press To Cover My Company? It's not enough to have a great business if no one knows your company exists, but getting the media to pay attention to your startup can be tricky. |
InternetNews
October 29, 2008
Kenneth Corbin |
Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
PC Magazine
April 4, 2008
Eileen Travers |
Blogging for Dollars Cashing in on a free format. |
Entrepreneur
October 2007
Gwen Moran |
Keep Them Posted To create an effective blog for your business, follow these tips. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
The Motley Fool
January 3, 2005
Alyce Lomax |
Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money. |
PC Magazine
February 14, 2007
Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
Fast Company
December 1, 2007
David Futrelle |
The Big Tease Blog empires like Arianna Huffington's are finally legit businesses. Now comes the tough part. |
PC Magazine
February 8, 2007
Russell Morgan |
Business Blogging Here's how your small business can benefit from blogs. |
Search Engine Watch
March 3, 2011
Jeremy Bencken |
21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links. |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
Inc.
May 1, 2003
Matthew Fogel |
Blogging for Dollars Blogs may be the cheapest way to communicate with your customers. |
InternetNews
November 24, 2004
Susan Kuchinskas |
Marqui Product Placement in Blogs Bloggers will get $800 a month to mention Marqui's hosted communications management services with a link once a week in their blogs and post its emblem on a page. |
The Motley Fool
March 7, 2006
Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
Search Engine Watch
September 27, 2010
Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
Entrepreneur
September 2007
Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
Information Today
February 24, 2003
David Mattison |
Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com. |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
The Motley Fool
April 20, 2005
Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
InternetNews
September 1, 2009 |
Google's Take on the Future of Blogging Google touts growth potential as it unwraps enhancements to its Blogger service, which celebrates its 10th anniversary this month. |
AskMen.com
Sachin Bhola |
Careers In Fashion The fashion industry is misunderstood. People are quick to associate it with images of lifeless-looking models, excess and an outlandish reality that is only understood by elite enclaves in New York or Paris. |
Entrepreneur
February 2008
Guy Kawasaki |
Get Your Company Blog On Your company's blog could be one of your strongest marketing tools - so get talking. |
Entrepreneur
July 2005
Melissa Campanelli |
Make It Click Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
InternetNews
August 25, 2004
Ryan Naraine |
Google to Pay Bloggers Looking to lure new users to its Blogger publishing platform, Google plans to give up a slice of its own advertising pie. |
InternetNews
June 2, 2005
Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
Entrepreneur
August 2006
Gwen Moran |
Hot Stuff Make these top trends part of your marketing mix. |
Inc.
March 2008
Max Chafkin |
Anything Could Happen Evan Williams's first little idea shifted the culture. (You can thank him for the ubiquity of blogging.) His new business, called Twitter, will be entering your consciousness right... about... now. Why does this stuff happen? Because he lets it. |
Search Engine Watch
May 10, 2004
Chris Sherman |
Google Overhauls Blogger Google has launched an improved version of Blogger, the first major upgrade to the the popular web log service in nearly four years. |
