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Entrepreneur
August 2003
Melissa Campanelli |
The Ratings Game Many sites allow visitors to review and rate the products they're selling. Should you follow suit?   |
Search Engine Watch
October 25, 2005
Shari Thurow |
Shopping Search and Merchant Reputations Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? |
Entrepreneur
September 2006
Melissa Campanelli |
Peer Pressure Online reviews by your customers can turn browsers into buyers. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
The Motley Fool
November 23, 2007
Mary Dalrymple |
Buy Smart for the Holidays These websites will help you do a little research to be certain you're getting the best values for your gift money. |
CRM
December 2011
Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
Entrepreneur
August 2005
Chris McGinnis |
Seeing Stars Get hotel ratings from people who have actually stayed there. These Web sites offer honest hotel reviews from real travelers like you. |
CRM
April 2014
Sarah Sluis |
How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
InternetNews
November 30, 2007
Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
PC World
December 2005
Aquino & Larkin |
Deal Finders Next-generation shopping sites aim to help you find great prices on the best products. Which ones deliver?... Nex Tag... PriceGrabber... Yahoo Shopping... Become.com... PriceRunner.com... Smarter.com... Shopping.com... Shopzilla... Shopping tips to keep your wallet safe... |
PC Magazine
January 10, 2007 |
Wired, Don't Quit Your Day Job A few products that differed in reviews between Wired magazine and this one. |
Home Theater
May 15, 2008
Mark Fleischmann |
For Product Opinions, Consumers Trust Friends Advice from friends and printed reviews beat out online reviews for trustworthiness when planning to purchase a product. |
PC World
January 2001
Gregg Keizer |
Web Shopping: Bots and Beyond How to pick the best products, shop for the best prices, and close the deal--all online... |
Search Engine Watch
January 11, 2007
Kevin Newcomb |
Social Features Key to Yahoo Local Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. |
PC World
January 2004
James Oliver Cury |
The Art of the Deal The right tech products at great prices from trustworthy merchants are out there. These 30 tips and sites will help you find them, online or off. |
Entrepreneur
September 2003
Catherine Seda |
Ready? Set? Search! Rev up your sales with comparison-shopping engines. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
PC Magazine
November 2, 2005
Rick Broida |
Price-Comparison Sites Strive to Save You Time and Money Become... mySimon... PriceGrabber... eBay... Smarter... Shopzilla... |
Bank Technology News
June 2010
Michael Sisk |
Customer Reviews Drive Growth The idea of creating online forums where customers can share comments on products and services has always been tantalizing and scary for financial institutions. |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
InternetNews
March 1, 2007
Nicholas Carlson |
IAC's Citysearch Buys Insider Pages IAC property Citysearch today announced it has acquired Insider Pages, a reviews-based local search company. |
Inc.
December 2008
Ryan Underwood |
Tell Us What You Really Think If you want to know how your customers feel about your company, it's easier than ever to find out. And if some of them happen to be badmouthing you, you may even have a chance to change their minds. |
Search Engine Watch
February 6, 2011
Eric Enge |
Negative Reviews in Local Search: A Survival Guide for Businesses If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. |
The Motley Fool
October 27, 2004
Marko Djuranovic |
The Two Million Man Moat Netflix may have an overlooked competitive advantage in the DVD rental business. |
Entrepreneur
June 2007
Catherine Seda |
Rave Reviews On the web, customer testimonials speak louder than advertising. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
CRM
March 2014
Maria Minsker |
Influencing Customers in the Age of Information A Stanford professor shares insights on the shift from relative to absolute consumer decision-making. |
Search Engine Watch
November 30, 2004
Chris Sherman |
Shopping Search Update 2004, Part 1 Here's a look at new and interesting developments at the major shopping search and comparison sites during 2004: BizRate/Shopzilla... Froogle... MSN Shopping... NexTag... PriceGrabber... Shopping.com/Dealtime...Yahoo Shopping... |
InternetNews
November 1, 2005
Susan Kuchinskas |
SuperPages Gears Up for Holiday Shoppers Verizon's Internet yellow pages service adds community features and comparison shopping tools. |
PC World
October 24, 2006
Tom Spring |
How to Avoid the Biggest Web Shopping Annoyances Hidden fees, products that suddenly disappear from stock, shady stores -- don't put up with them. Here are strategies for getting the right products at the right price, without hassles. |
Salon.com
June 23, 2000
Caren Weiner Campbell |
Everyone's a critic Consumer Reports faces down a handful of online upstarts. |
The Motley Fool
May 14, 2007
Rick Aristotle Munarriz |
Amazon Zooms In Amazon.com takes a bigger role in digital photography with the acquisition of DPReview.com. |
The Motley Fool
October 10, 2005
Rick Aristotle Munarriz |
eBay Creates Content eBay launches a clever, though not exactly original, way to grow into a content-based site. Testimonials have always been an effective form of advertising. It makes one wonder why it took eBay so long to figure it out. |
ONLINE
Sep/Oct 2002
Susan Fingerman |
Reviews.com: Comprehensively Covering Computer Science The reincarnation of the venerable Computing Reviews comprehensively covers books, articles, conference proceedings, theses, technical reports, and even Web-only publications in the computer science field. Reviews are both informative and opinionated. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Wired
July 2000
Mark Frauenfelder |
Revenge of the Know-It-Alls Inside the Web's free-advice revolution. |
Entrepreneur
August 2007
Janelle Elms |
For Your Review Want more eyes on your products? Go online and share your expertise. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
AFP eWire
November 3, 2008 |
Website Features User Feedback on U.S. Charities A new website called GreatNonprofits allows donors to post reviews and ratings of charities. Charities, in turn, are able to customize their page and ask for donations. |
T.H.E. Journal
November 2004 |
T.H.E. Journal Launches Online Product-Review Forum for Education Market This free Web site offers peer reviews of hardware, software (instructional and administrative), and services in the K-12 and higher education markets. |
Entrepreneur
September 2007
Catherine Seda |
Pay the Piper? Paying bloggers to review your product could lead to fame - or shame. |
CRM
July 18, 2010
Lauren McKay |
NetSuite Sweetens E-Commerce with Social NetSuite is calling the new components of its social shopping platform Fluid Social, which will provide users with analytics around the online stores, online marketing, search engines, and now social media. |
Information Today
June 11, 2015 |
Ratings and Reviews Come to Boopsie Mobile App Boopsie for Libraries will add rating and reviewing capabilities to its mobile platform. |
Search Engine Watch
April 29, 2009
Tim Ash |
The Decision-Making Funnel, Stage 3: Desire, Part 2 We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
Information Today
July 14, 2008 |
AquaBrowser Adds Social Networking Tools New features boost the existing AquaBrowser social networking experience and are designed to create a true global community for library users. |
Inc.
June 2009
Kasey Wehrum |
How Businesses Can Respond to Criticism on Yelp Yelp, the online review service, recently announced that business owners will be able to publicly answer negative posts. Three business owners give their views on when it makes sense to respond to critics posting negative reviews. |
