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PC World
May 2003
Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop.   |
Bank Technology News
June 2010
Michael Sisk |
Customer Reviews Drive Growth The idea of creating online forums where customers can share comments on products and services has always been tantalizing and scary for financial institutions. |
Entrepreneur
August 2003
Melissa Campanelli |
The Ratings Game Many sites allow visitors to review and rate the products they're selling. Should you follow suit? |
CRM
April 2014
Sarah Sluis |
How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
CRM
December 2011
Donna Fluss |
Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image. |
The Motley Fool
October 10, 2005
Rick Aristotle Munarriz |
eBay Creates Content eBay launches a clever, though not exactly original, way to grow into a content-based site. Testimonials have always been an effective form of advertising. It makes one wonder why it took eBay so long to figure it out. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Home Theater
May 15, 2008
Mark Fleischmann |
For Product Opinions, Consumers Trust Friends Advice from friends and printed reviews beat out online reviews for trustworthiness when planning to purchase a product. |
CRM
December 2007
Jessica Tsai |
Power to the People Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
T.H.E. Journal
November 2004 |
T.H.E. Journal Launches Online Product-Review Forum for Education Market This free Web site offers peer reviews of hardware, software (instructional and administrative), and services in the K-12 and higher education markets. |
InternetNews
November 30, 2007
Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
Entrepreneur
August 2005
Chris McGinnis |
Seeing Stars Get hotel ratings from people who have actually stayed there. These Web sites offer honest hotel reviews from real travelers like you. |
Entrepreneur
June 2007
Catherine Seda |
Rave Reviews On the web, customer testimonials speak louder than advertising. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Inc.
September 2008
Ryan Underwood |
If You Build It, They Will Shop Tools for creating and souping up an online store. |
CRM
July 1, 2009
Jessica Tsai |
Diaper Duty With search-optimized customer reviews, Diapers.com increases site traffic and online sales. |
Job Journal
April 23, 2006
Michael Kinsman |
Career Pros: The Problem with Performance Reviews As a management tool, weekly feedback is far more effective than a performance review. |
CRM
March 2014
Maria Minsker |
Influencing Customers in the Age of Information A Stanford professor shares insights on the shift from relative to absolute consumer decision-making. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
PC Magazine
January 10, 2007 |
Wired, Don't Quit Your Day Job A few products that differed in reviews between Wired magazine and this one. |
Search Engine Watch
October 25, 2005
Shari Thurow |
Shopping Search and Merchant Reputations Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? |
The Motley Fool
November 23, 2007
Mary Dalrymple |
Buy Smart for the Holidays These websites will help you do a little research to be certain you're getting the best values for your gift money. |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Information Today
December 15, 2008 |
SirsiDynix Adds Community Review Features SirsiDynix announced a partnership with ChiliFresh, offering libraries and patrons an easy way to create and read reader reviews, with complete customization abilities for libraries. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
Information Today
June 23, 2008 |
FictionDB Offers Free Access to Book Database Readers want a site that instantly provides them with the ability to search for an author, find the complete book list, discover books in a series, and read synopses or reviews. |
CRM
December 6, 2010 |
Bazaarvoice Data Indicates Dramatic Change in How People Shop and Buy As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers. |
Entrepreneur
August 2007
Janelle Elms |
For Your Review Want more eyes on your products? Go online and share your expertise. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
AFP eWire
November 3, 2008 |
Website Features User Feedback on U.S. Charities A new website called GreatNonprofits allows donors to post reviews and ratings of charities. Charities, in turn, are able to customize their page and ask for donations. |
Inc.
March 2008
Athena Schindelheim |
White Cat Media Tells You Where to Get a Bargain White Cat Media is shopping for $1.5 million. Investors offer their opinions. |
The Motley Fool
October 27, 2004
Marko Djuranovic |
The Two Million Man Moat Netflix may have an overlooked competitive advantage in the DVD rental business. |
InternetNews
March 1, 2007
Nicholas Carlson |
IAC's Citysearch Buys Insider Pages IAC property Citysearch today announced it has acquired Insider Pages, a reviews-based local search company. |
Search Engine Watch
June 22, 2006
Chris Sherman |
Searching for Critical Acclaim Want to know what the critics say before watching that movie, buying that book or downloading that music? Here's how to find treasure-troves of reviews, quickly and easily. |
CRM
January 2011
Juan Martinez |
Dingo Brand Sniffs Out a Social Commerce Platform A pet product retailer dramatically increases average order value by empowering its customers |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
Search Engine Watch
February 6, 2011
Eric Enge |
Negative Reviews in Local Search: A Survival Guide for Businesses If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
InternetNews
November 1, 2005
Susan Kuchinskas |
SuperPages Gears Up for Holiday Shoppers Verizon's Internet yellow pages service adds community features and comparison shopping tools. |
PC Magazine
May 17, 2006 |
Beware of Wolves in Sheep's Clothing If software appears that you never installed, be wary on what it's real purpose is. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
Search Engine Watch
April 22, 2011
Dave Davies |
Improve Your Organic Rankings With Google Places, Part 3 Google Places tips and strategies for image optimization, reviews, and geographic targeting. |
Search Engine Watch
January 11, 2007
Kevin Newcomb |
Social Features Key to Yahoo Local Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. |
T.H.E. Journal
September 2000 |
FundingFactory EdBookFair, an online book fair by FundingFactory.com, allows schools to customize their own book fairs. The program permits users to create messages for shoppers, and to display book reviews. |
The Motley Fool
May 14, 2007
Rick Aristotle Munarriz |
Amazon Zooms In Amazon.com takes a bigger role in digital photography with the acquisition of DPReview.com. |
Information Today
July 14, 2011 |
Annual Reviews Releases New Mobile Platform; Celebrates 80th Anniversary The nonprofit publisher that synthesizes critical research literature, announced a new release of the mobile platform that enables full-text access to its 40 journals. |
